“One-to-One Personalization in the Age of Machine Learning” Dubbed a “Marketing Achievement of the Year” for Helping Companies Learn How to Deliver Individualized Experiences Across Digital Channels
Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 PR World Awards. The company’s acclaimed, full-length book, “One-to-One Personalization in the Age of Machine Learning,” was recognized as a “Marketing Achievement of the Year” – honored as a first-of-its-kind resource for educating companies on how and why to deliver individualized experiences to their audiences across channels.
An annual program, the PR World Awards celebrate the best achievements and teams in marketing, public relations, corporate communications and more. Organizations from all over the world – public and private, for-profit and non-profit, large and small – are eligible to submit nominations.
Published late last year, “One-to-One Personalization in the Age of Machine Learning” met with instant critical acclaim in its field – described by customer experience luminaries Don Peppers and Martha Rogers, Ph.D., as “a down-to-earth, eminently practical how-to guide for succeeding in today’s world of predictive analytics, AI and ubiquitous connectivity.” Forbes praised the “first-ever industry publication,” noting that authors Karl
Wirth, Evergage CEO, and Katie Sweet, Evergage senior manager of content marketing, “literally wrote the book on personalization.”
“Technological advances and consumer expectations are setting the bar higher and higher for personalization,” Wirth said. “Whether they’re in a store, using a website or app, or opening an email, customers must absolutely be treated like the individuals they are. That’s why we set out to write this book – to educate companies on the evolution and future of personalization, and to show how easy and important it is to power maximally relevant, individualized experiences. We wanted to demystify technologies like machine learning, predictive analytics and customer data platforms (CDPs), so companies can harness them to help and delight their customers.”
Sweet said: “We’re honored to receive this award – which speaks not only to the success of the book but also to the critical importance of personalization as a discipline. We frequently hear from readers that the examples, best practices and ideas we’ve provided have improved their digital marketing and customer relationships. That feedback is the best award of all! We’re extremely committed to helping companies deliver superior customer experiences, and to sparking and furthering a dialogue on personalization.”