Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18

Melissa, a leading provider of global contact data quality and identity verification solutions, announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce, Clean Suite verifies, standardizes, corrects, and appends customer contact data records – fueling marketing efforts with information that protects resources and results.

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Melissa’s Clean Suite is a full-featured toolset that verifies, corrects, and standardizes global names, addresses, phones and emails in real-time so only the freshest data enters your CRM. Tapping into Melissa’s extensive multi-sourced data, records are cleaned, updated, deduped, and enriched to add value across the spectrum of enterprise needs. For example, via real-time operations or batch processing, users can add business firmographic data, demographics, and geographic data to improve targeting, segmentation, and lead scoring. Capabilities such as autocomplete addresses further ensure correct data enters the system, while also reducing cart abandonment, increasing conversions, and improving fulfillment.

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Clean Suite is Lightning ready, and supports standard and custom Salesforce objects. Users can access easy-to-build individualized interfaces and verify data within their own custom templates.

Melissa will be demonstrating Clean Suite tools and strategies at Dreamforce, Booth 121, at Moscone Center in San Francisco, September 25-28, 2018.

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