SRAX and BIGtoken’s Kristoffer Nelson Joins Board of the IAB Data Center of Excellence

By PRNewswire On Oct 24, 2018

SRAX Signs on as “Title” Sponsor of the IAB Data & Mobile Symposium in December

Kristoffer Nelson, COO of SRAX, and principal of the company’s wholly-owned subsidiary, BIG Platform, has joined the board of the IAB Data Center of Excellence.

An independently funded unit within the IAB, the Data Center of Excellence was founded to expand existing IAB resources and drive the “data agenda” for the digital media, marketing, and advertising industry. Its mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.

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“It is an honor to join the board of the IAB Data Center of Excellence and work alongside industry leaders to drive forward the data revolution,” said Nelson, who is also a participant in the IAB Tech Lab Blockchain Working Group. “The opportunity is significant as we work to change the consumer data ecosystem through the Beta launch of the BIG Platform.”

The IAB Data Center of Excellence is Co-chaired by Joe Zawadzki of MediaMath and Julie Bernard of Verve Mobile. Nelson joins other data leaders from leading companies, including AT&T Advertising & Analytics, Acxiom, Experian Marketing Services, IBM Watson Advertising and The Trade Desk, to name a few.

Today, SRAX also announced its sponsorship of the IAB Data & Mobile Symposium to be held in New York on December 5. SRAX is a “Title” sponsor of the event focused on, “How data fuels the direct brand economy and the ‘mobile always’ consumer experience.”

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SRAX is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG, SRAX has developed a consumer-powered data marketplace where people can own and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.