Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure

Native & Programmatic AdvertisingAnalytics

By MTS Staff Writer On Dec 21, 2018

Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend

Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer and Daily News, has partnered with Tru Measure, a wholly-owned subsidiary of McClatchy, to power reporting and post-click attribution for all digital advertising.

Celebrating 10 years in 2019, Tru Measure provides a digital marketing analytics platform that helps media companies and agencies leverage highly-accurate data to prove performance and retain clients. With the support of Tru Measure, PMN will reduce reporting time and expense, and improve client satisfaction with campaign performance dashboards and analytics.

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After evaluating several options for call tracking, site analytics and consolidating third party campaign performance data, and instead of using internal resources, PMN was able to go live within a few weeks with a complete solution from Tru Measure.

Simple and exportable reporting is delivered through a customizable, easy-to-use dashboard that efficiently pulls together the data points that matter most to each client, from the specific number of conversions or calls, to something as broad as increased page views. The dashboard clearly demonstrates Return on Investment (ROI) on advertising spend by connecting post-click engagement analytics such as call tracking, site traffic and conversions with search engine marketing (SEM), display and paid social tactics. It also includes several application program interface (API) integrations with top media vendors and Google Analytics. Going one step further, the Tru Measure dashboard scrubs and normalizes data to filter out unwanted data and present results specific to individual advertisers’ goals.

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“As a dominant media company in Philadelphia, PMN provides its advertisers with incomparable local reach. With Tru Measure’s advanced reporting, PMN will have proof that campaigns are working by demonstrating the ROI of advertising, while growing and retaining their ad revenue,” said John Hoeft, General Manager for Tru Measure.