HipChat Founders Launch Swoot, a Social Podcast App

“We are incredibly excited to introduce Swoot to the world today,” said Curley. “Podcasts are possibly the most important medium of our time, but existing podcast apps are a lonely and lacking experience. We built Swoot so people can connect with their friends, discover shows together, and never miss awesome podcasts again. Our mission is to give podcasts the home they deserve.”

Perfect for new listeners and long-time podcast fans, Swoot stands out from other podcast apps with its social networking elements and recommendation feature, which allows users to suggest podcasts to friends.

Marketing Technology News: Ground-Breaking Privacy-First Marketing Platform MiDATA.io Welcomes Jason Voiovich to Advisory Board

The company has already seen promising results from its beta test. An impressive 25 percent of podcasts played by users are influenced by friends, demonstrating that listening in Swoot exposes shows to larger audiences.

“We’ve already seen a few episodes go viral across the entire network, showing the power of social networking for podcasts and enabling the best content to reach a huge audience,” said Curley. “This is unthinkable with today’s podcast ecosystem.”

Marketing Technology News: QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities

To date, Swoot has raised a $3 million seed funding round led by True Ventures.

“I’ve known and worked closely with Pete and Garret since 2006,” said Jon Callaghan, co-founder of True Ventures. “They are two of the sharpest product designers I’ve been lucky enough to work with, and, with Swoot, they have turned their talents to the burgeoning yet fundamentally flawed podcasting experience. Swoot will change how creators and listeners alike experience podcast media, and their product will unlock enormous creativity for all.”

Marketing Technology News: Zype Playout Wins a Product of the Year Award for B2B Streaming at NAB Show 2019