CONCURED Named a Cool Vendor in Gartner’s 2019 ‘Cool Vendors in Personalization’ Report

The report identifies “five vendors that go beyond targeted marketing and custom offers to unleash new opportunities for personalization.”

CONCURED, the award-winning AI-powered Content Intelligence and Personalization Platform announced that it has been named as a Cool Vendor within Gartner’s May 2019 ‘Cool Vendors in Personalization’ report.

The report, published by Gartner VP Analyst Jennifer Poke and Sr Director Analyst Marc Brown, recommends CONCURED as one of “five vendors that go beyond targeted marketing and custom offers to unleash new opportunities for your personalization initiatives.”

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The key findings of the report are:

• “Content remains a barrier to personalization, as marketing teams struggle to adapt their content creation and approval workflows to deliver against the volume and velocity of content needed to scale personalization.”
• “Marketers are investing heavily in analytics staff and technology to gather, integrate, analyze and glean insight from first-party data, but often to no avail as a single version of the truth remains elusive.”
• “Consumers are increasingly sensitive to data collection used for targeting and delivery of personalized messaging. With this awareness comes heightened consumer demand for control over their data, which could differentiate brands offering that level of control.”
• “Marketing leaders are still focused on personalizing marketing and digital commerce, missing the opportunity to personalize the customer experience (CX), such as using survey data to optimize experience design and tailor customers’ interactions with connected devices.”

Commenting on the report, Tom Salvat, CEO, CONCURED said: “As a platform purpose-built to empower marketers and improve both the speed and quality of their content output, we firmly believe that Gartner’s Cool Vendors in Personalization report is the latest vindication of AI in the marketing sphere.”

“With the impossible stores of data that modern marketers have at their fingertips they need the tools to translate huge volumes of information into quantifiable, intelligible insights at speed. Too many have previously relied on incomplete insights or don’t take full advantage of the data they have available, which can seriously limit the potential of their work, impacting performance and ROI.”

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“We believe that CONCURED is the field-leading solution here, seamlessly integrating into the analysis and decision-making processes for creative departments, reducing both the time and effort needed to produce quantifiable insights,” continues Salvat. “With the capacity that AI has to analyze incredible volumes of data in-depth, CONCURED can help marketers produce better content faster, and then personalize its delivery to maximize ROI.”

In addition to its ‘Cool Vendor’ status, CONCURED was also previously recognized by Gartner as a Sample Vendor in its March 2018 ‘Insight-Driven Content: Using Quantitative Data to Inform Content Strategy and Creation’ report. According to this report, “Marketers rely too much on incomplete, anecdotal or solely qualitative insights to inform content marketing initiatives…Content marketers can use AI-enabled solutions to integrate a quantitative basis for content creation, checkpoint data-driven content before creation and augment and automate the creation of narrative for data-intensive elements of their marketing content.”

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