Banner Before Header

Lost and Found: YouGov Survey Finds Large Ecosystem of Consumers Who Use Ad Blockers But Allow Certain Ads

Eyeo Commissioned Yougov to Run a Survey; Finds Users Understand That Ad Filtering Keeps Free Content Available on the Internet eyeo, makers of Adblock Plus, Flattr and Trusted News, announced the results of a US Ad Blocking Usage Report survey conducted by YouGov that finds a forgotten ecosystem of ad block users exists who actually view specific ads they feel are acceptable. This large segment of consumers (officially described as those that filter ads vs. blocking all ads), previously considered by publishers to be…

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

60% of Users Will Disable Ad Blockers for Certain Domains, Indicating an Opportunity for Advertisers

Tech-Savvy Consumers Want to Pick and Choose Where They View Ads, Concludes a New Report. Businesses Should Cater to These Consumers with User-Friendly Ads and Offer Customization Features or Paid Ad-Free Experiences Ad blockers may be popular, but nearly 60% of people who use them voluntarily disable the technology - or "whitelist" - for certain website pages or domains, according to a new consumer survey from portfolio website Visual Objects. Visual Objects surveyed 500 people who use ad blockers to understand their…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

As Ad Blockers Take a Bite Out of Cookie-Based Ad Revenue, Opinion-Based Targeting Turns Consumers into Advertising Tastemakers

The great strength – and biggest weakness – of cookie-fueled ad targeting is that demand side ad platforms don’t know when to give up. Informed by cookies that can track our browsing habits and especially activity on ecommerce sites, these ads follow us around the web like an overreaching salesperson with infinite time (and, arguably, no shame). If there’s a product you looked at days ago – and maybe even put in your shopping cart or bought – these ads will continue to appear on websites you visit. They ask, “Do you want to…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…

Google Analytics Customers Are Missing Data Due To The Disruption Of Ad Blockers

Adtoniq Releases Comprehensive Products For Websites To Maximize The Value Of Their Blocked Audience Google Analytics customers are missing data and information, cannot segment and differentiate their blocked audiences, often without realizing it, because ad blockers prevent Google Analytics from working properly. Adtoniq released the first in a series of breakthrough products designed to put website owners back in control of their blocked audiences and accurately measure Key Performance Indicators. The company is first to…

Apple’s New Ad Blocker: A Win-Win for Consumers and Advertisers

Last month, Apple launched an ad tracker blocker, which will limit the number of times an advertiser can follow users around the internet with retargeting ads. Despite a flurry of concerns right after the announcement, the truth is that this isn’t as much of a threat to advertisers as many may think. The update is actually a commendable attempt on behalf of Apple to improve the online browsing experience for users — a win-win for everyone involved. Apple's Ad Tracker Blocker is Good for Internet Users There is…

What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You?

You’re probably already aware that on February 15th Google plans to release a new version of Chrome that will feature a built-in ad blocker intended to automatically remove disruptive ads from publisher websites if they fail to meet the new Better Ads Standards. You may also know that these standards have been defined by the Coalition for Better Ads, which is an organization that Google has joined and that offers specific guidelines for how the ad industry should evaluate and improve the quality of advertising for consumers.…

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Opera Adds Built-In Twitter to Its Desktop Browser

Norwegian browser maker Opera becomes the first major browser to add built-in Twitter in the sidebar. In version 69 of the Opera browser for desktop, Twitter fans can get the best possible experience on their desktop computers. The Opera browser specializes in providing unique features not typically found in other browsers. Opera comes with a built-in ad blocker and tracker blocker, free-browser-VPN, Crypto Wallet, and integrated social media messengers. The new Twitter feature follows shortly after Opera launched…

First-of-Its-Kind Industry Survey Identifies the Digital Experience Wants and Needs of App Dev, Web and Business Leaders Worldwide

900+ decision makers understand the imperatives of digital experience, yet the majority have cancelled or postponed projects; Progress identifies those triggers and how to overcome them Progress, the leading provider of application development and digital experience technologies, today announced the results of its 2020 digital experience survey, “Digital Experiences: Where the Industry Stands.” In this first-of-its-kind survey, Progress gleaned insights from more than 900 app dev, web, marketing and business leaders…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

The Most Successful Creative Ad Units Are Heading In-Game: Here’s Why

The Users Have Spoken: No More Intrusive Advertising! If you’re like many, many users today, you’ve employed some kind of adblocker. Adblocking is bad news for the Digital Advertising world. It hurts the publishers who depend on revenue from advertising, and it hurts the advertisers, who are spending big bucks to try to connect with their audiences. But ad blocking is really just a symptom of a greater problem. Namely, the intrusive, disruptive ad formats that have become so commonplace in today’s digital sphere.…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with…

Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and…