AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industry's perspective on the current state of the digital advertising landscape. Marketing Technology News: Davos Brands LLC Leverages BrandMuscle To Scale Production Of Customized Point-of-Sale Assets… Namely, AdPlayer.Pro identified: 8 in 10 respondents are satisfied with their business results in 2020, compared to initial expectations, and…

AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies. AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side. Marketing Technology News: MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express According to the official announcement, one of the most crucial upgrades…

AdPlayer.Pro, a global provider of outstream video advertising solutions reports the company’s ad-enabled video player tech is fully compliant with Google’s policy regarding the so-called “heavy ads.” According to the official announcement, the recently upgraded AdPlayer.Pro video ad player solution enables the optimization of video ad creatives, where needed, in order to prevent flagging them as “heavy” by Google Chrome. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities As reported,…

AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention. According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa As A. Liaskovskyi, the AdPlayer.Pro…

AdPlayer.Pro makes its video ad serving and ad management platform available for licensing to meet the growing market demand for efficient outstream video advertising solutions AdPlayer.Pro, the international provider of advanced outstream video advertising solutions, has announced the official launch of its SaaS Reseller Program. The pilot reseller program aims to expand the use of the company’s video ad server and video ad management software and help AdPlayer.Pro partners capture new revenue opportunities. Marketing…

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

BigID launches a cloud native implementation of their data intelligence platform BigID, the leading platform in data discovery and intelligence for privacy, protection, and perspective, is introducing BigID Cloud, a cloud native implementation of BigID’s data intelligence platform for classifying, cataloging, securing and governing structured, unstructured and cloud data. BigID Cloud is available to customers along with BigID Enterprise which is designed for hybrid enterprise deployments. Marketing…

MiQ, a global programmatic media partner, announced a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… The…

ancora Software, an industry leader in Intelligent Process Automation solutions including patented technology for Intelligent Document Classification and Advanced Data Capture, is excited to announce a new partnership with leading global source-to-pay and supply chain transformation specialists, excelerateds2p. ancora Software is partnering with excelerateds2p to provide an integral part of a new, intuitive application, Intelligent Invoice Express (IIE). IIE is a time-saving application which supports suppliers who…

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company , unveiled that The Walt Disney Company is leveraging AWS for the global rollout of Disney+, one of the largest online streaming video services in the world. The Walt Disney Company relies on AWS as its preferred public cloud infrastructure provider to support the explosive growth of Disney+, which quickly surpassed 100 million subscribers only 16 months after launch in November 2019. Leveraging AWS’s fault-tolerant, highly performant infrastructure, The Walt…

In collaboration with Mitsui, Zefr will bring GARM standard brand suitability solutions for video platforms in Japan as investment in video platforms grows in the market. Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as…

UV Chat Powered by UrVenue and Satisfi Labs Provides Contactless Commerce and Customer Service for Resorts and Venues Leading hospitality technology company, UrVenue, a platform that powers commerce, monetizes resort real estate, and transforms guest experiences, today announced a strategic partnership with conversational Artificial Intelligence (AI) platform Satisfi Labs. Together, UrVenue and Satisfi Labs launched UV Chat, a contactless customer service and booking chatbot for fulfilling safer, frictionless experiences.…

Sweeping Changes Fuel Optimism About Programmatic Guaranteed and Other Alternatives to the Open Auction FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data about the growth potential of “premium programmatic” deals and inventory. Conducted in conjunction with Beeler.Tech, which focuses on connecting people, creating conversations, and bringing efficiency to digital media and ad tech, and CoLab Media Consulting, a specialist media consulting and…

● Firm expands presence into US market and strengthens leadership position — adding five trillion b2c interactions per year ● Deal sees some of America’s biggest brands join MessageBird’s customer portfolio, including Disney, Zillow, PayPal, The New York Times, Adobe, LinkedIn, Pinterest, JP Morgan and others ● Combined company will serve more than 25,000 customers, with 700 employees and have a run-rate of over $500 million ● Deal becomes Europe’s largest ever Series C round, and the second largest on either side of the…

New ON24 Breakouts enables one-to-one and group engagement in customized, branded digital events to help marketing and sales accelerate the customer journey ON24 (NYSE: ONTF) today introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 Digital Experience Platform. ON24 Breakouts allow marketing and sales teams to connect with audiences in multiple ways during and after their customized and branded digital experiences, including one-to-one discussions, group meetings, and…

Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the advertising efforts all on a single platform. Advertising technology facilitates Omnichannel marketing. It provides a seamless and integrated shopping experience to the user from start to end. Every channel of the product/service channel functions together and creates a single voice for…

Quotient , the leading digital media and promotions technology company, announced that Matthew Krepsik has joined the company as Chief Analytics Officer. In his new role, a first for Quotient, Krepsik will lead the company’s data, analytics and measurement practice, which enables Quotient’s advertiser and retailer partners to deliver high performing, data-driven marketing strategies fueled by powerful insights into consumer purchase behavior. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad…

Earlier this month, Appcues introduced no-code event tracking and analytics to its platform with the launch of click-to-track and Events Explorer. Armed with these new features, now every Appcues customer, regardless of technical skill, can easily define and measure key in-app events to understand how users are adopting and engaging with their products. "In the three weeks since launching click-to-track events, our customers have already captured over 47 million events from over 1.4 million end users," said Jackson…

Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe Powered by Epsilon's CORE ID, Publicis Sapient to Deliver Customer-Centric Digital Transformation for Clients Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one…

Combined offering enables shared customers to identify "degrees-of-separation" connections to build networks, grow revenue Introhive, one of the fastest-growing sales enablement and intelligence companies, and Equilar, the leading provider of corporate leadership data solutions, announce their partnership designed to help revenue teams uncover advanced relationship intelligence insights. Introhive and Equilar combine automated data collection and AI-powered relationship intelligence with the world's most connected…