Introhive and Equilar Partner to Bring Advanced Relationship Intelligence to Customers

Combined offering enables shared customers to identify "degrees-of-separation" connections to build networks, grow revenue Introhive, one of the fastest-growing sales enablement and intelligence companies, and Equilar, the leading provider of corporate leadership data solutions, announce their partnership designed to help revenue teams uncover advanced relationship intelligence insights. Introhive and Equilar combine automated data collection and AI-powered relationship intelligence with the world's most connected…

Adobe Summit 2021: Driving Business Growth in the Digital Economy

Adobe  kicked off Adobe Summit 2021 today, the world’s largest digital experience conference. The unprecedented environment has forced the world to quickly transition to a digital-first economy as digital has become the main way for people to connect, work, learn, and be entertained. Global commerce continues to see record-breaking growth with $876 billion in the first three months of 2021 (up 38% YoY) and $4.2 trillion expected for the year. At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling…

Backstop Solutions Group Acquires CRM Asset Management Software Provider Protrak International

Backstop Solutions Group, the industry's leading cloud-based productivity suite for institutional and alternative investors, announced the acquisition of ProTrak International, a leading provider of a client relationship management (CRM) solution tailored specifically to the needs of asset managers. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… ProTrak has served the investment sector since 1988, meeting the need for investment…

OpenText Showcases New Content Services Platform at AIIM Conference 2021

OpenText, is presenting at the AIIM Conference 2021, April 27-29, showcasing how the latest innovations to the OpenText™ Content Cloud empower modern work through deep integrations with leading applications, intelligent automation, and expanded information governance. "The modern world of remote and hybrid workers has created new information management challenges for organizations, from content sprawl and disconnected processes to compliance issues," said Stephen Ludlow, OpenText Senior Vice President of Product…

Stratifyd Launches New Solutions to Remove Costly Data Blind Spots and Automate the Discovery of Hidden Insights Across the Customer…

Stratifyd, the leading provider of experience analytics solutions powered by Smart AI™, announced Stratifyd Solutions, a purpose-built offering designed to help today’s businesses that lack the time and resources to quickly uncover insights and drive value from experience, operational, and behavioral data. The no-code Smart AI allows anyone to tap into old and new data sources to uncover cost-saving, revenue-generating insights, and even automate actions with ease. Brands, across all industries, are faced with the challenge…

Adobe Announces Industry’s First CDP Architected For First-Party Data

Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. Marketing Technology News: MarTech Alliance Learning Membership “With first-party data rising in…

8×8 Delivers New Integrated Cloud Contact Center and Communications Capabilities for Hybrid Work

8x8, Inc., a leading integrated cloud communications platform provider, announced contact center, voice communications, chat, and meetings product enhancements, including the new 8x8 Work for Web as well as the industry’s only platform-wide SLA, to help organizations enable hybrid work. According to research commissioned by 8x8, 82 percent of organizations plan to offer a mix of in the office and remote work, and the newest 8x8 capabilities enable employees to stay productive wherever and however they work. Marketing…

Denver Sales Pro Dillon Joins Strategus

Strategus, the ad-tech industry's first programmatic CTV/OTT managed services provider, announced the appointment of Rachel Dillon as Executive Vice President of Sales and Marketing. Dillon previously served as Vice President with House of Revenue, a Denver consultancy that builds sales and training programs for clients across the country. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… "Rachel has risen through the ranks to become one of the…

Can the Amazon Stranglehold on Shoppers Be Loosened Post-COVID? Survey Says: YES

Sitecore, the global leader in digital experience management software, reveals that 40% of U.S. shoppers would like to reduce the amount of shopping they do on Amazon. Sitecore's survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they've shopped on Amazon. Younger generations harbor significantly more buyers' remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast,…

Fospha’s New Product Release Enables Cross-Channel Marketing Measurement For DTC Brands Post-iOS14

Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product. Designed for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising. Fospha Attribution 2.0 combines 1st party data, aggregated data from advertising platforms and cutting-edge machine learning to…

Zmags Deepens Leadership Team to Drive Product and Platform Innovation

Zmags, revolutionizing how consumers experience digital commerce everywhere, announced that Ryan Breen has joined as Chief Technology Officer (CTO). The addition of Ryan marks the significant expansion of Zmags’ leadership team which includes Paul Zymba, Senior Vice President, Customer Success; and Justin McCoubry, Vice President, Marketing. These new executive leaders will play a vital role as Zmags continues to see accelerated demand for its digital experience offerings for marketers and eCommerce professionals.…

Emerald Launches Powerful B2B E-commerce Platform

Emerald Holding, Inc. announced the introduction of the new Digital Market technology platform (“Digital Market”) from the Company’s Elastic Suite division. Digital Market creates a powerful, standardized, single-platform approach to B2B e-commerce by offering 365-day access to product sourcing and ordering across a broad range of brands. This world-class B2B digital platform also provides a more streamlined and collaborative buyer/supplier experience at Emerald’s in-person events, including Outdoor Retailer and Surf Expo.…

Leanplum Joins the Amplitude Partner Ecosystem as a Certified Technology Partner

Leanplum, a leading multi-channel customer engagement platform, today announced its certification as an official member of the Amplitude Partner Ecosystem Program. Amplitude, the Digital Optimization System, helps companies connect products to outcomes such as revenue, loyalty, and lifetime value, and optimize the business value of digital product innovation. As a Technology Certified Partner, Amplitude recognizes Leanplum's expertise in optimized multi-channel customer engagement to help brands effectively connect to their…

Goodwill® Partners With Facebook Elevate And Coursera For Social Media Marketing Training

Initiative will help 6,000 job seekers gain vital new skills and earn a professional certificate. As the pandemic accelerates a shift in the workforce toward positions that require digital skills, Goodwill, Facebook Elevate and Coursera are launching a new initiative to help job seekers master social media marketing skills. This vital partnership will help thousands of job seekers gain skills to prepare for career transitions. Marketing Technology News: ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For…

Tier1 Acquires Satuit Technologies to Enhance Buy-Side CRM Capabilities

Tier1 Financial Solutions, a leading provider of client relationship management ("CRM"), AML compliance and fraud prevention solutions, has acquired Satuit Technologies, Inc., a global leader in asset management CRM software solutions. The acquisition allows Tier1 to accelerate its expansion into the buy-side and grow its global footprint. Terms of the transaction were not disclosed. The acquisition underscores Tier1's continued commitment to the digitalization of the entire client relationship workflow for Capital…

Auth0 Launches Organizations, Transforming the Way Enterprises Manage Business Customer Identity

Enhanced identity management for builders and providers of B2B SaaS applications enables faster implementation and best-in-class security, branding, and administration Auth0, the identity platform for application teams, today announced the launch of Organizations, a purpose-built feature enabling providers of B2B SaaS applications to seamlessly manage their business customers—a use case Auth0 defines as Business Customer Identity. Organizations is Auth0’s enhanced way for enterprise app teams to…

SAS helps Russia’s 36.6 Pharmacy Chain Personalize Communications With Customers

Pharmacy chain 36.6 used to communicate with customers "by hand." The Russian retailer sampled customers, processed its data, loaded messages into email and social channels, and analyzed the results of mailings manually. A single marketing campaign routinely took a full day to launch, and results were fragmented and often ineffective. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… When SAS analytics entered the picture in 2020, 36.6 quickly…

Zensights Names Elaine Oussoren Chief Marketing Officer

Zensights LLC is pleased to announce that Elaine Oussoren has joined the organization as Chief Marketing Officer. In this new role, Oussoren will lead the organization’s marketing vision and software strategy for the company. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… “I’m very excited for Zensight’s clients and happy that Elaine has decided to join the leadership team” Zensights software tools, LINX – Vendor Analysis Tool and ART – …

Comscore Continues with Innovations in Italy

Introduction of new products and developments to existing solutions in Italy mark expansion of measurement suite in key market for Comscore Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first of its kind GDPR-friendly, cookie-free targeting capability - to more European markets, including Italy, last month, Comscore is now rolling out…

Celebriffy, The Most Promising New Content Monetization Platform, Pays Creators More Money From Their Content By Utilizing the Web and App…

Celebriffy published this new monetizing social media platform to provide real freedom and greater monetization control to content creators suffering from demonetizing, low payouts, payment interruption, antifreedom platform rules, and fan relationship limitations pressed by existing social media content publishing platforms. Frustration is killing great content for everyone. The existing power structure has stripped many talented performance artists of their opportunity to share art and build fan networks of value.…