Banner Before Header

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Airship Acquires Conversational Commerce Pioneer ReplyBuy to Accelerate Expansion Into Mobile Commerce

For the first time, Airship will extend its platform beyond customer engagement to directly enable commerce, payments and customer conversations Customer engagement company Airship announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide…

Independent Research Firm Names Airship a Leader in Mobile Engagement Automation

Customer engagement company Airship announced that Forrester Research, Inc., has named Airship a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020.” This 31-criterion evaluation focused on the nine most significant mobile engagement automation (MEA) solution providers. Within the three main categories of the report, Airship tied for the highest score in Strategy and received the second highest score for Current Offering. Marketing Technology News: Searchmetrics Makes Two Senior Appointments to…

Airship Data Study: Location Opt-in Has Reached Its Highest Rate in Years

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Airship Launches Free Feature Flags by Apptimize, Allowing Mobile App Product Owners to Confidently Adapt to the New-Normal

With app installs growing across many industries, and businesses rolling out new services to meet changing needs, feature release management maximizes opportunities and mitigates risks Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags…

Airship Appoints Bernardo de Albergaria as Chief Commercial Officer

Global marketing expert and technology veteran de Albergaria joins Airship’s executive team Customer engagement company Airship announced Bernardo de Albergaria has joined its executive leadership team as chief commercial officer. In this role, de Albergaria will lead global marketing, sales and partner organizations, driving Airship’s go-to-market strategies and execution with responsibility for overall global growth. He will report directly to CEO and president Brett Caine. Marketing Technology News: Zoomin Named a…

Airship Offers Web Notification Service for Free to Businesses

With easy implementation, web notifications help brands keep customers informed and engaged during COVID-19 pandemic Customer engagement company Airship today announced that it’s making its web notification solution available at no cost to businesses for 90 days. Offering web notifications for all creates another opportunity for brands to effectively communicate directly with their customers — especially important during critical times like the COVID-19 pandemic. “The Impact of Emerging Technology on Digital…

New Visualizations in Airship Journeys Offer Breakthrough Simplicity to Perfect Cross-Channel Customer Experiences

New capabilities unify all aspects of journey creation, management and optimization, making it fast and easy for marketers to achieve success with cross-channel customer engagement Customer engagement company Airship revealed new Airship Journeys visualizations that make managing in-the-moment cross-channel customer experiences dramatically simpler and more effective for marketers. Now, for the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey…

Airship Appoints Michael Lavoie as Senior Vice President of Customer Success

Seasoned Global Martech Services Leader and Multichannel Marketing Expert Lavoie Joins Airship’s Executive Team Customer engagement company Airship announced Michael Lavoie has joined its executive leadership team as its senior vice president of customer success. In this role, Lavoie will lead Airship’s global customer success team with responsibility for all post-sale customer relationships and the delivery of all services provided to Airship’s customers. He will report directly to CEO and president Brett Caine. “Across…

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…

Airship Receives Highest Product Scores Across All Three Use Cases in Gartner’s Critical Capabilities for Mobile Marketing Platforms

Airship ranked highest in all MMP use cases: ‘Acquisition,’ ‘Engagement’ and ‘Retention’ Customer engagement company Airship announced that it received the highest Product Scores across all three Use Cases in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms, including the Acquisition, Engagement and Retention Use Cases. A complimentary copy of the report is available “As younger generations continue to lead the way in mobile adoption and use,3 brands are tuning their marketing investments toward mobile…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables…

Gartner Names Airship a Leader, Positioned Highest in Execution and Furthest in Vision in the Magic Quadrant for Mobile Marketing Platforms

This Is the Second Consecutive Year Airship Has Been Recognized as a Leader Since Gartner Began Magic Quadrant Evaluations of Its Market in 2018 Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2019 Magic Quadrant for Mobile Marketing Platforms. Among 18 vendors evaluated, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision. A complimentary copy of the full report is available from Airship. “We believe Gartner’s…

Airship Bolsters its Senior Leadership Team for Accelerated Global Growth

Seasoned Leaders Appointed to Four VP Roles Will Scale Demand, Product Delivery and Infrastructure for Airship’s Global Customer Base Customer engagement company Airship announced four senior leadership appointments including Dale Flores as vice president of sales Americas, Neil Gariepy as vice president of infrastructure and security, David King Harris as vice president of sales EMEA, and Jeff Winsor as vice president of technology services. “Dale, Neil, David and Jeff bring an incredible set of leadership skills to…

Urban Airship Streamlines Name And Unveils New Brand To Reflect Dramatic Growth Of Its Customer Engagement Solutions

Now Known Simply as Airship, the Company Enables Enterprise Brands to Create Innovative Customer Experiences That Span Any Digital Channel Customer engagement company Urban Airship announced that it has simplified its name to Airship, reflecting the success of its new technology offerings and now dominant global market position. An early pioneer in mobile push notifications, Airship now allows businesses to precisely target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets and other…

Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe

Digital Customer Engagement Company Combines Its Industry-Leading Solution and Customer Base with Europe’s Largest Mobile Engagement Platform to Dominate Global Enterprise Market Digital customer engagement company Urban Airship announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets…

Urban Airship Expands Senior Leadership Team with VP Appointments for Sales and Product Marketing

Urban Airship Bolsters Product Management Team with Proven Executives from Enterprise Software Leaders Today, leading customer engagement company Urban Airship, announced two senior leadership appointments including Jessica Mattson as vice president of sales, Americas, and Simone Kriz as vice president of product marketing. Mattson will lead the rapid expansion of Urban Airship’s sales team and drive exceptional end-to-end customer experiences with high business value. She will report to Eric Holmen, SVP of worldwide…

Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…