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Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

Amazon Advertising Bid Management Strategy

Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of Amazon Advertising professionals with the experience to help develop a best-in-class proprietary bid management tool, allowing the agency to expand its service offering to Amazon Advertising campaigns. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the…

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory

Marketplace Clicks, advertising specialists for brands selling products on Amazon, announced it has been included in Amazon Advertising's find-a-partner directory. The directory includes agencies that have demonstrated a high level of engagement and proficiency with Amazon Advertising products. Marketplace Clicks is one of 50 agencies that have been named to the directory. "We are honored to be listed in the directory," said Mike Ziegler, President of Marketplace Clicks. "When we started this agency, our founding…

Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK

George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive knowledge in diverse industries, bringing an unmatched skillset to Amazon Advertising Management. As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. Amazon Advertising…

CommerceIQ is Now an Amazon Advertising Partner

CommerceIQ, a leader in E-commerce Channel Optimization, announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect with managed-service providers directly for planning, execution, and optimization of advertising services on Amazon. CommerceIQ’s Advertising Managed Service is a fully managed omnichannel advertising service that enables consumer brands to fully optimize online retail channels and help drive…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

Amazon Advertising Simplified: Stay on Top of Competition with Amazin’ Amazon DSP

Amazon DSP is a powerful Demand-side platform that allows Amazon advertisers to programmatically buy and place their display and video ads. Amazon DSP was launched to break the duopoly of Facebook and Google, and since 2018, when Amazon DSP was rebranded from APP, it has become a reliable medium for advertisers to feature multi-language ads and content on Amazon website. In the last 3 months, Amazon DSP has announced some key features and enhancements for advertisers. These updates are helping advertiers to…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand account…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce today the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand…

etailz Launches Self-Service Bid Optimization Software for Amazon Advertising

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Senior Amazon Advertising Executive Joins Teikametrics

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). “Srini played a pivotal role in turning Amazon’s Sponsored Ad business into the company’s second fastest-growing business unit” Throughout his 14-year tenure at Amazon, Guddanti held leadership…

Teikametrics Appoints Srini Guddanti to Accelerate Growth in Amazon Advertising Ecosystem

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). Throughout his 14-year tenure at Amazon, Guddanti held leadership roles across every crucial function of the company’s ecommerce ecosystem, from retail finance, to Amazon Prime, to Fulfillment…

Sidecar for Amazon Helps Retailers Profit From Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar's Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers' ACOS (advertising cost of sale) goals. Amazon's rapidly growing advertising…

Sidecar for Amazon Helps Retailers Profit from Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar’s Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers’ ACOS (advertising cost of sale) goals. Amazon’s rapidly growing advertising…

Ideoclick Becomes an Amazon Advertising Partner

Ideoclick, Inc., a full-service Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon Advertising has published a directory of Amazon selected advertising providers, including Ideoclick. Amazon, the Seattle-based company that strives to be the earth's most customer-centric company, achieved BrandZ's top ranking in the 100 Most Valuable Global Brands for 2019. The Amazon Advertising find-a-partner directory is a list of agencies and tool providers who support…

Merkle Has Become an Amazon Advertising Partner in New Find-a-Partner Directory

Merkle recognized for its service and execution Merkle, a leading technology-enabled, data-driven performance marketing agency, announced their inclusion in Amazon Advertising’s find-a-partner directory. The find-a-partner directory more easily enables advertisers to connect with Amazon Advertising managed-service providers and tool providers directly for the planning, execution, and optimization of advertising services. Marketing Technology News: Marketing Automation Becomes Necessary to Achieve an Omni-channel…

Amazon Advertising Data Science Pioneer Teikametrics Introduces On-Demand eCommerce Analyst Services

Robust data team provides strategy, support and flexibility Teikametrics, the leading Retail Optimization Platform (ROP) helping brands and sellers optimize revenue and profitability from Amazon Advertising, announced its dramatically expanded Analyst Services capability. Quietly launched in 2018, the Teikametrics eCommerce Analyst Team currently uses leading edge data science and machine learning technology to manage more than $50 million in annual advertising investment and more than $1 billion in annual gross merchandise…

New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million Amazon customers…and growing. Amazon advertising is one of the fastest-growing, most powerful marketing platforms available in the digital ad space, but success is more complicated than simply creating a campaign, with options like Amazon Sponsored Products, Amazon Stores and a long list of other features that can be difficult for marketers to master without expert help.…