Amperity Announces Support for Unified ID 2.0 to Utilize Brand’s First-Party Customer Data with Cookieless Media

Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, today announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a collaborative and soon-to-be open-source framework for cookieless media. Amperity has prioritized the use of Unified ID 2.0 to enable brands to retrieve and store Unified ID 2.0 identifiers against their first-party customer data to allow advertisers to maximize reach and accurately target, optimize, and measure their media investments without third-party cookies.…

Amperity Customer Data Platform Connects to Cookieless Media Through New Strategic Partnership With Throtle

Throtle Connects Amperity's First-Party Data with Leading Cookieless Identifiers Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, today announced that it is partnering with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 DSPs to execute media buys. Amperity is…

After Record Breaking 2020, Johnny Was Expands Usage of Amperity Customer Data Platform to Further Accelerate Growth

New Customer 360 Enables More Personalized Customer Engagement and Increased CLTV Amperity, the #1 enterprise customer data platform (CDP) for consumer brands, today announced that Johnny Was, a leading women's fashion retailer, is expanding their adoption of Amperity to establish a new customer data foundation that will drive more personalized marketing, richer analytics, and better customer service across all channels and touchpoints. In this expanded implementation, Johnny Was will be using Amperity's AmpID, Amp360, and…

New Partnership Between Amperity CDP and Persado Signals Acceleration of the Next Era of Personalization for Data-Driven Brands

Integration combines first-party data with scalable AI-content and decisioning to help marketers make every customer interaction count Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced that it is partnering with Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, to enable hyper-personalization at scale for brands and marketers. This partnership empowers marketers to better identify their ideal…

Amperity 3.5 Launches: Omnichannel Personalization, Powerful Analytics, and Expanded Self-Service Capabilities

Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced the release of its latest major platform update, Amperity 3.5. The release brings several product updates and platform improvements that enable enterprise consumer brands to turn first-party data into differentiated customer experiences. Amperity 3.5 also brings improved self-service features for IT professionals and analysts, as well as powerful marketing capabilities and integrations that unlock enhanced personalization options.…

European Wax Center Deploys Amperity’s Enterprise CDP To Unify Data Across Its Growing US Franchises

Amperity, the #1 enterprise customer data platform for consumer brands, today announced that European Wax Center, a leading personal care franchise brand that offers expert wax services from certified specialists, has deployed its enterprise CDP to continue their quest to create an accurate and comprehensive view of their customers across its 800+ independently owned and operated franchises. This new data foundation will benefit stakeholders across the entirety of EWC's enterprise, giving teams the information they need for…

Global Automotive Leader Servco Increases Customer-Centricity with Amperity’s CDP Integrating Data Across Their Enterprise To Power…

Amperity helped Servco increase conversion on leads generated by 62%. Amperity, the #1 enterprise customer data platform for consumer brands, today announced Servco Pacific Inc. (Servco), a leader in automotive products & services, has deployed Amperity to connect silo'd customer data across its businesses, create highly accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust. With Amperity, Servco now brings teams together across its entire…

Amperity Receives 5th Patent for Identity Resolution Technology

Latest Award Further Distinguishes Amperity as the Only CDP With Patented Innovations for Driving Customer Centricity Amperity, the #1 enterprise customer data platform for consumer companies, announced that it has been awarded U.S. Patent 10,922,337 for “Clustering of data records with hierarchical cluster IDs.” This award is the fifth patent granted for Amperity’s core identity resolution and customer 360 technology, and further cements its platform as the only Enterprise CDP with protected innovations that help drive…

Amperity Increases Focus on Consumer Trust with Appointment of Ciara to Board of Directors

Entertainer, entrepreneur, and philanthropist will spearhead the Board's Corporate Social Responsibility initiatives Amperity, the leading enterprise Customer Data Platform (CDP), announced the appointment of Grammy Award-winning entertainer, entrepreneur, and philanthropist Ciara to its Board of Directors. She will lead the Board's Corporate Social Responsibility (CSR) efforts, serving as an advocate and advisor on Amperity's community initiatives. For Ciara, her new role on Amperity's Board adds to a diverse and…

Amperity Expands Executive Team

Amperity, the leading enterprise customer data platform (CDP), announced expansion of its executive team, adding Brian Goldfarb as Chief Marketing Officer (CMO) and Michael Wasyluka as Chief Sales Officer (CSO). Brian and Michael join the company amid a period of rapid growth for Seattle-based Amperity, which has recently completed deals with Kroger, Dicks Sporting Goods, and Wyndham Hotels and Resorts, and which recently  welcomed Kevin Johnson to its Board of Directors. As consumer-facing businesses contend with a…

Amperity Launches Anonymous Engage

Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable base of customers by over 2X. Anonymous Engage is part of AmpID's suite of market-leading identity resolution capabilities, now adding the ability to turn anonymous customers into marketable audiences. Marketing Technology News: Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and…

Amperity Achieves AWS Travel and Hospitality Competency Status

Amperity, a leading enterprise customer data platform (CDP), announced that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This designation recognizes that Amperity has demonstrated deep experience helping customers transform their business from behind-the-scenes operational efficiencies to guest-facing customer experiences. The launch of the AWS Travel and Hospitality Competency comes at a crucial time for the industry as it looks to innovate to address changing demands in the face of…

Amperity Announces Appointment of Kevin Johnson to Board of Directors

Johnson's Addition Bolsters Amperity's Position as a Leader in the Highly-Coveted Customer Data Platform Category Amperity, the leading enterprise Customer Data Platform (CDP), announced that Kevin Johnson, Starbucks president and ceo, has joined its Board of Directors. Johnson's background as a leader in retail and technology gives him unique perspective to advise and further strengthen the Board of Directors of Amperity, the leading cloud-based, enterprise CDP, and to help Amperity achieve its mission of empowering…

MGM Resorts Builds Customer 360 with Amperity’s CDP to Redefine Customer Experience and Marketing

Amperity-Powered Data Foundation Brings Trust & Accessibility to Customer Data MGM Resorts has deployed Amperity's leading enterprise Customer Data Platform to power first-party identity resolution and provide access to data and insights that were previously unavailable, opening up new ways to personalize their customer experience. MGM partnered with Amperity as a foundational part of their five-year digital transformation plan, replacing older systems where customer data took days to access and was often…

Tapestry Selects Amperity’s Enterprise CDP

Amperity announced that Tapestry, a leading New York-based house of modern luxury accessories and lifestyle brands including Coach, Kate Spade, and Stuart Weitzman, is deploying its Enterprise Customer Data Platform to drive better personalization and customer experiences. Tapestry will leverage Amperity's AmpID, Amp360, AmpIQ products to generate comprehensive customer profiles that will serve as the basis for rich predictive analytics and improve every interaction with its customers. "Key principles of Tapestry's…

Amperity and Zendesk to Help Brands Offer Customer Personalization

Amperity, the first AI-powered Customer Data Platform (CDP), announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk's customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity. Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.…

Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the Enterprise

Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control…

Amperity’s CDP to Fuel Customer Personalization Capabilities for Kroger

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Amperity and Snowflake Data Marketplace Partner To Power Smooth Connections

Two cloud-based data powerhouses strengthen partnership to accelerate brands' analytics, app development, and reporting on customer data Amperity, the leading customer data and identity platform, announced a partnership with Snowflake, the cloud data platform. The partnership will bolster the versatility of Amperity's Customer 360 by leveraging Snowflake's single, integrated platform to easily transform and analyze all of their data. Through the partnership, Amperity becomes the latest company to join the Snowflake Data …