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Apptio Expands Strategic Relationship with Amazon Web Services

Market leading provider of Technology Business Management applications extends use of AWS across its product portfolio and enters into a strategic relationship with AWS focusing on increased marketing and go-to-market strategies Apptio, Inc., a leading provider of Software-as-a-Service (SaaS) solutions to help organizations analyze, plan, and optimize technology investments, announced that it has selected Amazon Web Services, Inc. (AWS) as the preferred Cloud Services Provider ("CSP") on which to run its own workloads. The…

Apptio Welcomes New Chief Marketing Officer, Anton van Deth

Apptio, Inc., the leading provider of SaaS solutions that enable organizations to make informed decisions as they analyze, plan, optimize, control, and collaborate about the investments that will transform the IT operating model, is proud to announce the appointment of Anton van Deth as its new Chief Marketing Officer. In this role, van Deth will be responsible for growing Apptio's market leadership globally, driving demand for its world-class IT financial management solutions, launching new markets and accelerating brand…

Apptio Appoints Dr. Subramanian Krishnan as Leader of India Center of Excellence

New Vice President & General Manager for newly founded India office brings market expertise to build employee-first culture of growth for successful software company's global expansion Apptio Inc., software that fuels digital transformation, announced the appointment of Dr. Subramanian (Subi) Krishnan as its first-ever Vice President and General Manager of India. Krishnan is responsible for establishing and leading Apptio's upcoming Center of Excellence in Bengaluru, India. Marketing Technology News: Hive…

Cisco’s Former CIO & SVP Of Operations Rebecca Jacoby Joins Apptio Board Of Directors

An Early Advisor and Customer, Jacoby Brings Experience and Vision to Apptio as it Drives Global Adoption of Technology Business Management Apptio, Inc., the business management system of record for hybrid IT, announced the appointment of Rebecca Jacoby to the company's Board of Directors, effective 27 July 2018. Jacoby will also serve on the Board's Audit Committee. Previously, Jacoby served as senior vice president of Operations at Cisco and held the position of CIO for the 12 years prior. "Today, every company is a…

Outreach Opens First International Office in London

Seattle-based SaaS unicorn targets the European market for sales industry disruption and category leadership in customer engagement; Hires sales veteran Tom Castley to lead European expansion Outreach, the number one sales engagement platform, announced that it has opened its first international office in London. Outreach's London office will focus on customer engagement for the company's more than 200-strong European-based customers. Outreach is already the largest sales engagement company in Europe and plans to triple…

Snow Software Appoints Paula Darvell as Chief Marketing Officer

Enterprise Technology Veteran Will Lead the Global Marketing Organization with a Focus on Customer-Centric Growth Snow Software, the global leader in technology intelligence solutions, announced Paula Darvell has been named Chief Marketing Officer. Darvell will oversee worldwide marketing efforts, reporting into President and CEO Vishal Rao. The announcement follows the appointment of former CMO Sanjay Castelino to Chief Product Officer. “Snow has expanded beyond the traditional siloes of software, hardware and cloud…

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Highspot's Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations  In arguably, Sales Team is the revenue engine of any company. Modern Sales teams now rely on advanced set of tools and techniques to convey their messages and engage prospects into engrossing conversations. A majority of successful Sales teams attribute their wins to personalized content delivered through a well-laid out Sales Enablement roadmap. This involves embracing…

Vista Equity Partners Congratulates Four Portfolio CEOs Named to The SaaS Report’s Top 50 SaaS CEOs of 2019

Chief Executive Officers of Cvent, iCIMS, DealerSocket and Apptio Recognized by Employees and Industry Peers Vista Equity Partners, (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses, is proud to announce that four Vista portfolio company CEOs were named to The Software Report’s annual list of Top 50 SaaS CEOs for 2019. Reggie Aggarwal of Cvent was named the number one SaaS CEO for the second consecutive year, while Colin Day of iCIMS placed third and Sejal…

Squelch Secures $12 Million in Funding to Extend Reach of Flagship Customer Experience Optimization Solution Converting Siloed Data Into…

Tenaya Capital Joins Existing Investors Shasta Ventures and Correlation Ventures in Fueling Squelch Sales and Marketing Development Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced an additional $12 million in funding from current backers Shasta Ventures and Correlation Ventures, alongside new investor Tenaya Capital. The additional capital will help accelerate the growth of…

Zee Jay Digital Launches Unified Marketing Transformation Framework

Reconceives How Marketing Operates and Engages Customers Zee Jay Digital announced the launch of its Unified Marketing Transformation framework, a tool that helps chief marketing officers define the operating structure they need to succeed in today's complex digital world. "The CMO's reach across the organization and impact on the customer experience is driving the need to transform the way marketing gets done," said Eric Rotkow, managing director of Zee Jay. "This newly updated framework emphasizes operating model…

Lynn Vojvodich Appointed to the Looker Board of Directors

Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker's Board of Directors. @lookerdata Formerly EVP and CMO of Salesforce, Ms. Vojvodich has spent more than two decades building and transforming enterprise software companies, as well as advising start-up and growth-stage technology businesses. Prior to joining Salesforce, she was a partner at Andreessen Horowitz where she developed go-to-market strategies for portfolio companies.…

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Former Google Leader Joins BrightEdge as Chief Operations Officer

As Chief Operations Officer, Krish Kumar Will Drive Global Go-To-Market and Product Strategy to Expand Platform Solutions into the $270 Billion Advertising Market BrightEdge, the global leader in enterprise organic search and content performance, has hired Krish Kumar as Chief Operations Officer. Kumar brings over 18 years of management experience in growing technology and media businesses to the BrightEdge team. Most recently, Kumar helped drive Google's Search Ads platform from fifth in the market to the market leader.…

Highspot and Outreach Partner to Engage Buyers with Content at Scale

Highspot, powering modern businesses with the industry's highest-rated sales enablement platform,  announced a new integration with the Outreach sales engagement platform. With this new integration, sellers can leverage Highspot’s AI-driven platform to bring relevant sales assets and content to Outreach’s best-in-class customer engagement and communication engine. “Our integration with Outreach enables sellers to take their engagement strategy to the next level,” said Jon White, Vice President of Product at Highspot. “Now…

Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This year Morgan Stanley Technology, Media and Telecom (TMT) Conference will see tech gurus from companies like Facebook, Criteo, Cognizant, Pegasystems, Akamai, Apptio, Zendesk, LiveRamp, Acxiom, Nielsen, etc. participate in the four-day conference. TMT 2018 is being held from February 26 to 2018 - March 1 at The Palace Hotel, San Francisco, California. Morgan Stanley is bringing together more than…

Cloud Planning Pioneer Adaptive Insights Launches Comprehensive Offering for Sales

New Purpose-Built Sales Planning Solution Extends its Business Planning Cloud, Embraced by Acquia, Apptio, Ivanti, MongoDB, and WinShuttle to Drive Corporate Performance Adaptive Insights extends its Business Planning Cloud with a comprehensive offering for sales planning. Adaptive Insights for Sales is a purpose-built planning and analytics solution driving performance and predictability. Designed for companies of all sizes to maximize sales efficiency and sales investments, the new solution modernizes sales…