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Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection. As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its…

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

Blockchain Solutions Provider Aqilliz Unveils Enterprise Product Lines for the Digital Marketing Industry

Announced at ad:tech London, Aqilliz aims to facilitate a frictionless digital platform economy with authentic value discovery Aqilliz, a blockchain solutions provider that looks to restore authentic value discovery to the digital marketing landscape, officially launched at this year’s ad:tech London conference. The venture was announced during a fireside discussion titled “Authentic Value Discovery on Blockchain” between CEO Gowthaman Ragothaman and Zilliqa President and Chief Scientific Officer Amrit Kumar. Aqilliz aims…

Gowthaman Ragothaman Launches Aqilliz to Drive Blockchain Solutions in Digital Marketing

Created in Collaboration with Zilliqa, the High-Throughput Blockchain, Aqilliz Will Unify the Digital Marketing Landscape to Benefit Brands, Platforms, and Consumers Gowthaman Ragothaman, former Global Client Lead at WPP and affectionately known by the industry as G’Man, has announced the launch of Aqilliz, a blockchain solutions provider. Addressing sector-specific challenges in the field of digital marketing, Aqilliz will facilitate a fairer ecosystem underwritten by greater trust, transparency, and engagement.…