Life.ioEngage™ strengthens brand awareness to improve Sagicor’s market share
Sagicor, a prominent financial and insurance company in the Caribbean and the Americas has partnered with Life.io, a leading customer engagement technology firm, to provide a state-of-the art digital experience for its customers.
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Sagicor selected Life.io and its flagship product, Life.ioEngage™ to differentiate their offering to group participants, strengthen customer relationships and expand market share. Driven by behavioral science and positive psychology, Engage’s highly appealing User Experience (UX) repeatedly draws existing and prospective customers back to the platform and encourages and rewards them for improving their holistic well-being. Customers earn points and rewards for taking quizzes, joining challenges and answering questions about their lives.
“Sagicor is committed to helping our customers live healthier lives,” said Megan Irvine, Sagicor’s AVP of Employee Benefits Marketing. “Life.ioEngage gives us a powerful tool that educates and motivates them to optimize their wealth and improve their financial, physical and emotional well-being. And in building a stronger connection with prospects and customers, we’re able to maintain and improve our market share. We’ve already seen that 90% of our users indicated their time on the platform was positive.”
“We knew Life.io would be a great fit for Sagicor’s needs,” noted Mike Logsdon, COO of Life.io. “With our ‘user first’ approach to customer engagement, we help Sagicor create ongoing, meaningful interactions that reveal important data about their customers’ interests, needs, and life events. Life.io then converts that data into real-time actionable insights that help Sagicor improve its most important metrics like engagement, product market fit, lead generation and market share.”
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