Inbound Marketing not only helps you to drive engagement and purchase decisions from your target audience, it can help you drive relevant prospects towards your product or service. If done well, the impact can be profound and long-lasting.…
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The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account's Propensity to Purchase Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the…
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Do you think your lead nurturing strategies need a boost?  Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying…
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The CyberWire announced the release of its B2B Marketer's Guide to Podcast Advertising: how to create tangible demand with a direct response budget. Published as both an eBook and a podcast, the guide was created to help organizations…
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Data cleansing is as important as collecting business data.  Maintaining B2B data quality is a task every B2B marketing team has to constantly streamline. All of this involves spend a significant amount of time to track, maintain and…
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Everyone seems to be gung-ho about NFTs these days. But first, what are NFTs? Let's dig a little... NFT stands for non-fungible token. That doesn’t explain anything though. Technically, a non-fungible token means, it is a unique one,…
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Precision Demand Marketing Supports New Era of B2B Marketing Strategy, Structure and Technology Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new study results conducted in conjunction with…
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“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” Why is data security so important for my business? …
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The report contains key insights along with detailed graphs for visual representation, aimed at a deeper understanding of CI trends for the B2B marketers. Contify, the one-stop market and competitive platform, released a comprehensive…
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6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella's AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and…
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Study Finds that 33.4% of B2B Marketers Plan to Increase Budget With Focus on CTV, Attribution and Data MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B…
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OTT platforms and their evolution are impacting a change in ad inventory pricing and strategy models. The Covid-19 pandemic has intensified the demand of OTT services. We are in the era of on-demand content because brands, publishers,…
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There is no dearth to the depth of creativity that marketers can infuse into their campaigns today. The limitless capabilities of today’s martech tools and marketing automation platforms can further help marketing teams plan out of the box…
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New Solution Enables B2B Businesses to Create Actionable Customer Profiles to Improve Customer Experience and Drive Revenue ActionIQ, the leading Enterprise Customer Data Platform (CDP) and Data Axle, the leading provider of data,…
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The same technology that captured 56M+ first-party leads is now available as the only self-service and centralized tool to execute Inbound and Outbound gated content experiences that yield revenue-based results Today, NetLine Corporation —…
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Company built Identity Graph Triangulation® capability utilizing first-party behavioral data True Influence®, the technology leader of data-driven sales and marketing solutions, today announced the availability of its domestic and…
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What really makes a marketing team successful? While most marketing leaders would agree that the foundation revolves around having a smart combination of optimized marketing strategies (with the ability to pivot overnight, based on market…
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PurePulse's Decisional Intent Data is the Fourth Layer of Intent Data Fueling the Demand Science Global Buyer Intelligence Platform Demand Science, providing a Global Revenue Intelligence Platform with an integrated B2B solution suite that…
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Oktopost rolled out the new Media Library, a smart and easy way to manage, collaborate on, and publish visual content across all social networks. Oktopost, the only social media management and employee advocacy solution architected for…
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Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today…
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