Highlights include victories by three DemandScience Brand Ambassadors in North America, Europe and Asia DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced…
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“The State of Chatbots in B2B Demand Generation” research shows how today’s B2B companies are using chatbots to affect lead capture, lead nurturing and pipeline acceleration Eighty-five percent of B2B companies that conduct demand…
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Yet, while 90% of survey respondents indicate optimism for 2023, only 10% of marketers have the resources they need to be successful next year Account-based marketing platform RollWorks, a division of NextRoll, today announced new research…
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Channel99's innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising Channel99 today announced the launch of a new marketing technology for B2B…
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In the marketing mix, a customer’s journey with a brand is quintessential. When we talk about product experience, it is also a customer journey that is taking place within the product itself. The journey initiates with the first login…
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Every B2B marketer today is buzzing around the concept of Core Web Vitals. What are these Core Web Vitals? And how would it affect a B2B business? Let us dig in to find. In modern SEO marketing, Core Web Vitals or CWV is an important…
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Laura Ramos Will Be Featured Guest Speaker at DemandScience Webinar on November 17th DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and…
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The new research from Foundry also found that most marketers use intent data to optimize and identify what content should be served within ABM campaigns Foundry (an IDG, Inc. company), the global leader in media, martech and data for the…
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With the help of content syndication, you can turn content into a powerful lead generation tool. Do you want to know how? Keep reading. Until now, you used content to engage, educate, and qualify leads before they even visited your…
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New feature, Wistia Live, empowers marketers to easily host webinars and transform single-use moments into engaging, evergreen video content Wistia, a leading video marketing platform for B2B businesses, unveiled Wistia Live, a powerful…
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Today's marketing leaders are operating in a complex environment. Trust me I know it. They are facing bear market budgets, having to adapt to the impact of the pandemic, which has created both altered workforce dynamics and customer…
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Anteriad announced a new collaboration with TransUnion. Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with…
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The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System Metadata.io, the marketing operating system for B2B, has acquired Reactful, a real-time web…
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The TV viewing industry and customer habits in this segment have evolved over the years, with there now being lesser use of cable and satellite models and an increased demand for OTT services. Research suggests that nearly 50% of households…
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Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual…
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B2B marketers can now automate their paid campaigns and drive more revenue with Metadata through two additional channels Metadata.io, the marketing operating system for B2B, announced the release of Display and Google Ads being run…
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The average person spends 2-3 hours staring at their screen every single day trying to read unnecessary emails, figure out what’s important to them, and ultimately clean up their inbox. For B2B marketers, opening up your inbox each morning…
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A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers A/B testing means creating two…
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Nowadays, the marketing landscape looks a little different; from bouncing QR code Superbowl ads to overnight sensation TikTok accounts and gamifying the customer experience, brands are going above and beyond to stand out to customers.…
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New B2B marketing trend report based on data from Wpromote and Ascend2 illuminates impact of rapid digital transformation. Wpromote's annual State of B2B Digital Marketing trend report provides a snapshot of a critical moment for the…
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