Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to organise the data in such a way that it is both easily accessible as well as kept under tight security to prevent any misuse of the same. A robust data management strategy is very important for any organisations as data is the most important intangible asset that adds immense value to the company and its operations. Marketing Technology News: …

Wilson to Lead Digital Transformation and Scale New Technology Business That Combines Cloud Innovation and eCommerce Technology with ODP’s Physical Assets to Transform How Businesses Buy and Sell The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, announced that it hired Prentis Wilson to further drive the company’s digital transformation, leading a new technology business focused on transforming B2B sourcing,…

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Award Identifies the Rising Stars and Most Innovative Women Working in B2B SaaS SaaStr, the largest community of B2B SaaS entrepreneurs, founders, and executives, has launched The SaaStr Superhero Awards to recognize the up and coming women in B2B technology. The awards, to be given out at SaaStr's 2019 SaaStr Annual conference in February, identify and highlight the next generation of industry leaders across functions. The Superhero Awards will honor six women in the following categories: Founder, Marketing, Sales,…

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Partnership harnesses intent and predictive data with personalized experiences and sales orchestration to enable integrated, omnichannel campaigns across the entire buyer journey Folloze and 6sense today announced a technology partnership that combines 6sense’s intent, predictive, and account engagement data with Folloze’s personalized buyer experience and sales orchestration capabilities. Using real-time data to understand buyer behavior, the integration will identify target accounts and deliver contextual buying…

NetLine Corporation unveiled its Intent Discovery solution; the company's latest product designed to provide deeper insight into in-market behavior at the buyer-level. By offering marketers dramatic scale beyond the limitations of their own content, NetLine can deliver first-party sourced intent-rich data to propel accelerated sales outcomes. NetLine, the company that strives to democratize B2B lead generation, sought to address the challenges Demand Gen Marketers have in consistently producing rich buyer-level insights…

JSA Clients to Gain Exposure to Kirstel's Extensive Social Media Network Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th "Most Engaging Digital Marketer in 2018" by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership,…

New partnership will empower customers with B2B ecommerce and technological expertise Fjorge has announced a new technology partnership with Znode, an enterprise B2B ecommerce platform, to provide Znode customers with technological expertise. Fjorge is a full-service custom software development firm. Znode is an enterprise B2B ecommerce platform used by leading manufacturers and distributors. Marketing Technology News: Behavox Announces Key Leadership Posts “We are thrilled to partner with Znode,” says Joe Barsness,…

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better understand the emotional resonance of advertising, independent ad agency Mering recently connected with emotion AI company Realeyes. Realeyes’ AI-powered technology uses the latest in computer vision and machine learning to make machines emotionally intelligent. Using opted-in webcams,…

New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader in Account-Based Marketing (ABM), announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and…

Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist data engineering and technology provider to the B2B media and information sector, for £22.4 million. For 186 years, Dods Group has been providing its customers with business-critical information and access to key decision-makers within the policy, politics and public sector arenas. This information helps them navigate the complex and ever-changing landscapes of UK and EU public…

Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist data engineering and technology provider to the B2B media and information sector, for £22.4 million. For 186 years, Dods Group has been providing its customers with business-critical information and access to key decision-makers within the policy, politics and public sector arenas. This information helps them navigate the complex and ever-changing landscapes of UK and EU public…

UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In the second of their 'Inbound to ABM' breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling - particularly through video - will be increasingly crucial if modern marketing and sales strategies are to…

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Only B2B Advertising Solution to Combine Precision and Scale to Reach Key Buyers at Target Accounts Demandbase, the leader in Account-Based Marketing (ABM), unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers,…

Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build strong relationships and drive differentiation. For many event managers registration on the day of the event is one of their biggest pain points. Launching this June, professional services marketers and events managers who use InterAction have a new tool that will radically simplify onsite event registration and cut down on the time spent on the manual data entry post-event.…

The Patent Is For 'Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based on Target Audience Feedback' Metadata Inc., the pioneer of AI operated demand generation platforms for B2B companies, announced that it has secured a second U.S. patent for its technology that generates demand and customer leads for B2B advertising campaigns. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata's technology can select candidate…