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TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties Brightcove Inc., the world’s leading video technology platform, announced that TN Marketing, a global video streaming service focused on creating communities by engaging people with their passions, is using Brightcove Beacon to expand its members’ access beyond desktop and mobile to connected TV devices. TN Marketing streams "how-to" instructional video content, centered around lifelong hobbies to its more than five million…

Mass Luminosity Announces Its Next-Generation Video and Voice Conferencing Service, Beacon

Service Dedicated to Privacy and Security Begins Pre-Registration Friday, April 24 Mass Luminosity, a Dallas/Fort Worth based research, technology and experiential company, announces Beacon, a video and voice conference service dedicated to privacy and security. Pre-registration for the service begins Friday, April 24 at 1pm (CST) at www.prebeacon.com with the official launch set for early June, 2020. Beacon will be a free service with additional options to roll out later this year. Only the first 100,000 users that…

Beacon AI Launches Ethical Hacking Service to Aid Data Loss Prevention for Organisations with a Remote Workforce During COVID-19

Beacon AI has launched a new service in Digital Forensics and Ethical Hacking for document tracing and IP protection. This service specifically addresses the increased risks of remote working for companies that have sensitive information and IP to protect during COVID-19. Taking steps to secure and protect company data and user IP has never been more important as remote working makes organisations more vulnerable to data theft. Beacon AI is a Privacy AI company based in Cork that has developed AI technology Solutions for…

Beacon Management Services San Diego Shows How You Can Help Prevent Identity Theft

According to a 2019 Internet Security Report by Symantec, cybercriminals are developing new mechanisms to commit fraud--- and no one is immune. If you have a credit card or a social security number, you are a potential target. Identity fraud affects 1 in 10 Americans every year, with 21% of these people having been victimized several times. If you are a victim, you need to file a police report and contact the Federal Trade Commission. You should also contact your bank if your credit card has been compromised. An…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing…

The partnership will bring custom privacy solutions to enterprise companies, ensuring compliance as it applies to consumer data collection following GDPR and CCPA regulations, while also improving the consumer experience The Better Ethics and Consumer Outcomes Network (BEACON) announced today a timely new partnership with Crownpeak, a global leader in privacy and digital governance management, introducing its “Trust and Consent Framework by BEACON.” This new data privacy compliance solution was custom-built for enterprise…

Miaozhen Systems, Tencent Beacon Jointly Issue White Paper on Anti-Ad-Fraud

Miaozhen Systems and Tencent Beacon on Jan. 21 issued the 2018 White Paper on Anti-Ad-Fraud, aiming to prevent advertisers from ad fraud and help build a healthy and transparent ecosystem for the digital marketing industry in China. The 2018 White Paper on Anti-Ad-Fraud updates the status quo of digital ad fraud and its underground economy,presents an in-depth analysis of the technical composition of underground fraud economy and offers targeted anti-fraud solutions and preventive suggestions. Issuing the white…

Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing

After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’ Estimote believes that the applications of the future will not be installed on electronic devices like phones, tablets or computers. Application developers of the future will leverage the physical world as a context to build applications. The core element in developing applications of tomorrow would be that of an object’s or an individual’s location. Applications will be installed…

MediaBeacon Receives Highest Score in Current DAM Offering by Independent Research Firm

MediaBeacon received the highest score in the current digital asset management (DAM) offering category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 evaluation. Forrester, one of the most influential research and advisory firms in the world, cites MediaBeacon for excelling in functionality, with good search and version control capabilities, and strong commerce and campaign management integrations. Reference clients are delighted by its Adobe and Microsoft integrations. Forrester evaluated…

inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy

Beacons are increasingly being projected as the “lighthouses” for mobile users.  Brick-and-mortar retailers and mobile marketers promptly add beacons to guide customers. In a major push to beacon marketing and contextual advertising, inMarket announced a strategic partnership with AMI Entertainment Network, for installation of inBar beacons across the US. AMI is the leading provider of digital jukeboxes and video systems to bars and restaurants in the country. Mobile-for-retail marketing solutions firm inMarket chose 2017…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

The Advertiser’s Missing Link: Adverttu Closes OOH and Digital Gap in European First

First-of-its-kind shadowfencing capability lets brands target transit media audiences online Adverttu, the UK’s fastest growing transit media platform, has launched Europe’s first OOH shadowfencing solution. Advertisers can now seamlessly extend their physical campaigns online by retargeting anyone exposed to an Adverttu on-car campaign. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Complementary mobile and social advertising can be delivered to…

DataRobot Expands Partnership with Snowflake, Joins Snowflake Partner Connect

Customers deriving massive ROI from Elite partnership DataRobot, the leader in enterprise AI, today unveiled an expanded partnership with Snowflake, the cloud data platform, which includes an integration with Snowflake Partner Connect. Building on DataRobot’s existing integration Building on DataRobot’s existing integration with Snowflake, the new inclusion in Partner Connect will accelerate time-to-value for joint customers. DataRobot also announced it achieved Elite status as part of the new Snowflake Partner Network.…

TechBytes with Sara Larsen, CMO at Brightcove

Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing, Product Marketing, and Go-To-Market activities. This includes anything from branding, public relations, content development, and pipeline generation. How have your marketing and sales teams regrouped to continue customer success benchmarks? Our marketing and sales teams are aligned at every level, top to bottom. Our CRO and I believe sales and…

LastPass Study Finds Identity and Access Management Strategies Vary by Vertical

LastPass by LogMeIn released findings of a new report conducted in partnership with Vanson Bourne to understand how IT and security professionals across a variety of industries including finance, IT and media are managing their identity and access management (IAM) programs. The findings reveal that IAM priorities differ by industry vertical, emphasizing how a one-size-fits-all approach to IAM doesn’t work when every industry and business within that industry is unique. Each industry vertical has unique business needs, and…

Channel Glitterati Unite to Help Shape Global, Regional and Industry Channel Agendas

Impartner, the world's fastest-growing, most award-winning pure play Partner Relationship Management (PRM) and channel management platform provider, today announced a new Channel Chief Advisory Board (CCAB) of top channel strategists focused on sharing best channel practices worldwide. The global group is curated from powerhouse players in the channel who are conversation setters: those who generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top…

Rakuten Ready Launches ARRIVE Mobile App

Rakuten Ready, the leader in predictive arrival technology, has launched the ARRIVE Mobile App. The new addition to Rakuten Ready’s ARRIVE platform empowers merchants that don’t have their own mobile app to deliver superior Order for Pickup experiences by increasing order efficiency and improving management of the order for pickup process. Merchants of all sizes can use the ARRIVE Mobile App to get access to all of the same benefits delivered by Rakuten Ready’s ARRIVE predictive arrival platform, including greater…

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and artists like Jimmy Chin and Soledad O’Brien Brightcove Inc., the world’s leading video technology platform, announced that its first-ever over-the-top (OTT) streaming experience focused on video, PLAY TV, is officially underway and available to viewers globally, at no cost, on mobile devices and the web. Running on Brightcove Beacon™, which is Brightcove’s recently launched…

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

Recipient of the 2020 Global Market Leadership Award, Brightcove continues to grow and improve the value of its offering with a commitment to stability, security, and creative disruption Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party…