BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer

Market Insights & Intelligent Log Analyzer Accelerates Digital Transformation BrightEdge, the global leader in organic search and content performance, released BrightEdge Market Insights and BrightEdge Intelligent Log Analyzer at its annual Share20 industry event to thousands of marketing professionals. Together, these innovations allow search and digital marketers (for the first time) to incorporate the power of Business Intelligence (BI) and also automate how they optimize webpages and infrastructure in real-time,…

BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19

Acquisition of New Mobile Technology Developed by Trilibis Helps Power Self-Driving SEO BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry's first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers can now auto-optimize mobile and fully automate the most critical and time-consuming of SEO tasks. BrightEdge Autopilot | Self-Driving SEO…

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Pioneering Innovation Allows Marketers to Research at Scale and Optimize at Lightning Pace BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale. BrightEdge Instant is the industry's first and most powerful real-time SEO solution that empowers marketers to utilize real-time insights and take action to optimize content all within one unified platform. This is something that has…

BrightEdge Success in Cleveland Sees Triple Digit Growth

Continued Investment in Ohio Talent Leads to a Multitude of Career Opportunities and Local Community Initiatives BrightEdge, the global leader in enterprise SEO and content performance, announced the continued growth of their Cleveland office. Since October 2016, BrightEdge Cleveland has grown 300 percent from 21 to 65 employees, attributing its success to Cleveland's impressive talent pool. The company plans to increase its staff to 110 employees in 2019. The company has relocated to a 17,000 square-foot space,…

Former Google Leader Joins BrightEdge as Chief Operations Officer

As Chief Operations Officer, Krish Kumar Will Drive Global Go-To-Market and Product Strategy to Expand Platform Solutions into the $270 Billion Advertising Market BrightEdge, the global leader in enterprise organic search and content performance, has hired Krish Kumar as Chief Operations Officer. Kumar brings over 18 years of management experience in growing technology and media businesses to the BrightEdge team. Most recently, Kumar helped drive Google's Search Ads platform from fifth in the market to the market leader.…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

TechBytes with Erik Newton, VP of Marketing and Head of SEO, BrightEdge

Erik Newton VP of Marketing and Head of SEO - BrightEdge Event-specific content made big waves in the retail and commerce industries in 2017, and we were intrigued to know how modern marketers analyze the impact of customer data on their hyper-local content marketing campaigns. Diving deeper into the niche of content marketing, we spoke to Erik Newton, Vice President of Marketing and Head of SEO, BrightEdge.Tell us about your role at BrightEdge and the team you handle. I am the VP of Customer Marketing and Head of…

BrightEdge Research Reports The Gap Between Mobile and Traditional Desktop Search Widening

New Brightedge Data Shows Dramatic Differences In Mobile And Desktop Search Results And The Divergence Of The Desktop And Mobile Content Experience New data released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that mobile website traffic is outpacing traditional desktop traffic with mobile searches on Google now representing 57% of all search traffic. In addition, the research also indicates a significant shift to a new mobile-first index. Read Also: Interview with Kevin…

Interview with Kevin Bobowski, SVP Marketing – BrightEdge

"In a world where there is so much parity –– product, price, skills –– the repertoire and culture you build within your team will determine success or mediocrity."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I arrived at BrightEdge in November 2016 to head up marketing. I had been the CMO of Act-On Software before that, and VP of Demand Generation prior to that. I have been in the martech space now for almost 15 years. I love the transformation happening now in marketing. I…

Copper Appoints Emilia D’Anzica as Chief Customer Officer to Enhance Customer Experience and Success

Google-recommended CRM company announces global expansion of customer success initiatives Copper, the leading provider of CRM for G Suite, announced that Emilia D'Anzica has joined the company as its new Chief Customer Officer. With more than twenty years of customer experience, Emilia will lead the customer support and success teams to help drive increased value to Copper customers. Copper is dedicated to building a culture around customer success and improving its platform in ways that enhance productivity and match…

CLARA analytics Adds to Veteran Leadership Team as Product Demand Continues to Escalate

Dustin Oxborrow, Brian Sullivan and Chris Koverman Join Company in Key Roles as CLARA Transforms Insurance Industry with AI CLARA analytics ("CLARA"), the leading provider of artificial intelligence (AI) technology in the commercial insurance industry, announced multiple additions to its executive team. Dustin Oxborrow joins the company as senior vice president of sales, while Brian Sullivan was named senior vice president of customer success, and Chris Koverman becomes vice president of engineering and operations. The…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…

How Can AI Boost Your Email Personalization Performance?

A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes into play; it can delve deep into the consumers’ intent. This interaction between the consumer and the machine allows brands to personally connect with customers and thus, redefine their shopping trends. Retailers that are incorporating AI into their email marketing efforts are…

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey into technology. What made you join FocusVision? My move to technology happened at the very beginning of my career, basically by accident. Right out of college, I was working at McCall’s Magazine as an editorial assistant and, to be honest, was a bit bored. A colleague went on an interview at Ziff Davis, the biggest technology publisher at the…

CMO Council Partners With Australian Marketing Institute

Over 60,000 Marketers Offered Access to Global Thought Leadership Content Australia's pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred access to…

Teads Appoints Federico Benincasa as SVP of Product to Lead Its Innovative “Teads Publisher Suite”

Bringing Publishers Closer to the Advertiser’s Business Objectives: A New Breed of Supply Side Platforms Teads, The Global Media Platform, powering innovative advertising experiences across the best publishers in the world, announced that they have hired former Freewheel SVP of Product, Federico Benincasa, to join its innovation leadership team as Senior Vice President of Product for publisher solutions. Federico will lead Teads’ efforts to empower Publishers with a ground-breaking full-stack advertising solution that…

SAM.AI Acquires IntroNet to Expand its Social CRM Capabilities

SAM.AI, a Social CRM Platform, Announces the Acquisition of IntroNet in Conjunction with a Seed Round Investment Led by UpVentures Capital. IntroNCRet Provides an AI Platform to Foster Social Networking Amongst Executives The combination of IntroNet and UpVentures investment and expertise will help propel SAM to expand its social CRM capabilities – creating a new and differentiated approach to how businesses acquire, track and maintain sales and customer data through a Customer Relationship Management (CRM) system.…

InMoment Appoints Gary King, Harvard Researcher & Data Science Luminary to Board of Directors

Distinguished Harvard Faculty Member Brings Extraordinary Combination of Academic Credentials, Data Science Acumen, and Entrepreneurial Success InMoment, the top customer experience (CX) intelligence platform, announced that Gary King, PhD, one of the world’s leading experts on deriving deep meaning from human data, has joined the company’s board of directors, bringing his renowned expertise to the world of CX. “Traditional surveys aren’t always the ideal data collection method to understand all types of human…

The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing

In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new industry buzzword ‘hyperlocal’ is a recent phenomenon. In fact, before the advent of the internet, TV, or radio — markets were very much hyperlocal in nature. However, with today’s technology, marketing to micro areas can be done in a much more efficient and impactful way than merely shouting the loudest. With ‘Near me’ Google searches increasing by 500% from 2015 to 2017, this could be a…

The Values and Motivations Driving Today’s Voice-Activated Shoppers

Today’s consumers want new ways to shop, and that includes telling their smart speakers to order their next gallon of milk. Smart speaker adoption will more than double over the next four years. Eleven percent of US online adults are now using smart speakers for ordering and reordering products such as groceries and clothing. And several more are using smart speakers for services such as transportation and meal delivery. Voice assistants will become an even more dominant mode of consumer interaction three years from now,…