97% of Agencies Say Creativity Fuels Business Impact Amid COVID-19

A Majority of Respondents to 4A's 2021 Impact of Advertising Survey Find That Their Agency's Work Helped Their Clients Gain Market Share During 2020 The American Association of Advertising Agencies (4A's), a membership-based U.S. trade association for the advertising and marketing communications industry, today revealed the results of its 2021 Impact of Advertising Survey which shows that creativity positively impacted most member agencies' business outcomes and relationships with clients. Marketing Technology News: …

Earned, Owned and Social Media Analytics Leaders Partner To Help Companies Understand The Business Impact of Content

Onclusive, the data science company for communications, and Shareablee, the social media analytics and competitive benchmarking company, announced their strategic partnership to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms. Marketing Technology News: AdAmp Launches To Help Small…

Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

Qualtrics Hires Chief Industry Advisor for Technology, Media, and Telecommunications to Help Organizations Drive Business Impact with…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

Customer Experience (CX) Trends with Business Impact for 2020

HGS releases annual list of top BPO industry trends with expertise from renowned industry thought leaders and analysts Each year, HGS publishes a list of top customer experience (CX) trends—an on-the-ground forecast of what consumers are demanding in terms of their customer service experiences, and what brands have to deliver in order to stay competitive in the new year. HGS is honored to build this list in partnership with an elite group of industry thought leaders for this year's predictions. The participating brands,…

WalkMe Releases Unprecedented Data Highlighting the Positive Business Impact of Lightning Migration

Ahead of Dreamforce 2019, WalkMe's New Data Uncovers Best Practices for Lightning-Fast Migration with Its Digital Adoption Platform WalkMe, the leading Digital Adoption Platform and one of the fastest-growing software companies globally, has disclosed unique new data that reveals where organizations and employees struggle when migrating and adapting new software and tools. The data is being released ahead of Dreamforce 2019, where WalkMe will present demonstrations of its leading Digital Adoption Platform (DAP) and…

Aible Unveils New Tableau Extension for Optimizing Business Impact with Business-Ready AutoML at Tableau Conference 2019

Aible announced the upcoming launch of its new Aible for Tableau Extension. The Aible for Tableau extension empowers viewers of Tableau to optimize business impact with AI in Tableau. With Aible and Tableau, Tableau authors can easily create and democratize AI across the enterprise for anyone to get predictions, run what-if scenarios, and get actionable recommendations. Aible business-ready AutoML provides a simple guided experience for Tableau authors to build predictive models right within Tableau in minutes.…

Aible Unveils New Tableau Extension for Optimizing Business Impact with Business-Ready AutoML at Tableau Conference 2019

Aible announced the upcoming launch of its new Aible for Tableau Extension. The Aible for Tableau extension empowers viewers of Tableau to optimize business impact with AI in Tableau. With Aible and Tableau, Tableau authors can easily create and democratize AI across the enterprise for anyone to get predictions, run what-if scenarios, and get actionable recommendations. Aible business-ready AutoML provides a simple guided experience for Tableau authors to build predictive models right within Tableau in minutes. With…

Quantifying the Business Impact of Customer Service in Singapore

Customers regularly experience issues. In every industry a customer will inevitably contact customer service to voice a problem. “I’ve bought your product but it doesn’t do what it’s supposed to do.” “I ordered the item last week and still have not received it.” “I am unable to access my account.” “I keep getting transferred from one customer service rep to the next.” “Nobody is letting me know the status of my issue.” While customer service issues are common, it is how and when your company resolves these customer service…

Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining

IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science…

Webinar Engagement Delivers Business Impact, Says ON24 Report

2018 Webinar Benchmarks Report Provides Groundbreaking Insights Into Maximizing Engagement With more than 66% of buyers saying they prefer webinars to other content formats, businesses are leveraging the power of webinars now more than ever. ON24, the leading engagement platform, released its 2018 Webinar Benchmarks Report, providing an unprecedented look into how today's marketers are innovatively using the platform and effectively interacting with prospective customers. The report is based on the…

New Study From Arkose Labs Reveals That Businesses Underestimate Full Impact Of Account Takeover Attacks

Findings show businesses struggle with damage to brand reputation and increased compliance concerns when user accounts are compromised Arkose Labs, a provider of online fraud and abuse prevention technology, today released study findings around account takeover (ATO) fraud and how businesses are dealing with this threat. The study included more than 100 IT executives at U.S. companies in over a dozen industries ranging in size from 1,000 employees to over 10,000. Marketing Technology News: New Report from Brooks Bell…

Gaps + Holes In Marketing Teams Impact Business Performance

86 Percent of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level, reveals the Chief Marketing Officer (CMO) Council. Marketing Technology News: What Technologies and Consistencies Should Lead every Tech Employer’s Management Measures? The new CMO Council study, entitled …

VERB Readies Release Of Much Anticipated Interactive Video Integration With Microsoft Outlook; Offers Expansive Beta Program For Small…

VERB Technology Company, Inc. ("VERB" or the "Company"), a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that in preparation for the global release of its much anticipated Microsoft Outlook integration, it will offer small businesses across the country impacted by COVID-19, free use through a specially designed beta program. Marketing Technology News: Domo Invests For Growth, Welcoming…

Enhanced Reveal Business Intelligence Platform Offers Integrated Data Visualizations, High-Impact Dashboards

Software adds Snowflake data source, new time series charting and enhanced UI Reveal, the business intelligence tool from software maker Infragistics, has launched innovative updates to its embedded analytics platform that allow software developers, enterprises and end users to easily integrate  powerful data analytics and visualizations into their software. Reveal is recognized as one of the easiest to use embedded analytics software products on the market. Snowflake is a fast-growing cloud-based data warehouse solution…

ADA launches New MarTech-as-a-Service Offering Across Asia Pacific to Drive Impactful Business Outcomes

 ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimise their end-to-end sales and marketing efforts. Clients will benefit from this new addition to the current suite of products and services, as ADA continues to use existing data analytics skillset to drive impactful business outcomes. According to Gartner, some 80% of…

Cision Announces Updates to Cision Impact, Providing Communicators with New Metrics to Further Prove the Business Value of Earned Media

Now Available in Cision's Next Generation Communications Cloud Only 13% of communicators say they are confident in their ability to demonstrate how their work drives business outcomes.1 In an ongoing effort to build state-of-the-art solutions for communications professionals, Cision announced that it has expanded its attribution technology in Cision Impact to help communicators better align PR metrics with business results. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Cision…

Low Digital Experience Maturity in Over Half of ASEAN Businesses Impacting Customer Experiences: Study

Businesses in Singapore have the highest digital experience maturity Overall, the region lags behind with a score of two out of five, in part because they haven’t realised the full potential of their marketing technology stack Banking, financial services and insurance (BFSI) providers have the highest level of maturity, with 40% scoring a 4 or 5 Impacted by the many shifts in economies, competition, the pandemic and changing use of real estate, retailers have done particularly well across the region Manufacturing…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…