Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

Qualtrics Hires Chief Industry Advisor for Technology, Media, and Telecommunications to Help Organizations Drive Business Impact with…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

Customer Experience (CX) Trends with Business Impact for 2020

HGS releases annual list of top BPO industry trends with expertise from renowned industry thought leaders and analysts Each year, HGS publishes a list of top customer experience (CX) trends—an on-the-ground forecast of what consumers are demanding in terms of their customer service experiences, and what brands have to deliver in order to stay competitive in the new year. HGS is honored to build this list in partnership with an elite group of industry thought leaders for this year's predictions. The participating brands,…

WalkMe Releases Unprecedented Data Highlighting the Positive Business Impact of Lightning Migration

Ahead of Dreamforce 2019, WalkMe's New Data Uncovers Best Practices for Lightning-Fast Migration with Its Digital Adoption Platform WalkMe, the leading Digital Adoption Platform and one of the fastest-growing software companies globally, has disclosed unique new data that reveals where organizations and employees struggle when migrating and adapting new software and tools. The data is being released ahead of Dreamforce 2019, where WalkMe will present demonstrations of its leading Digital Adoption Platform (DAP) and…

Aible Unveils New Tableau Extension for Optimizing Business Impact with Business-Ready AutoML at Tableau Conference 2019

Aible announced the upcoming launch of its new Aible for Tableau Extension. The Aible for Tableau extension empowers viewers of Tableau to optimize business impact with AI in Tableau. With Aible and Tableau, Tableau authors can easily create and democratize AI across the enterprise for anyone to get predictions, run what-if scenarios, and get actionable recommendations. Aible business-ready AutoML provides a simple guided experience for Tableau authors to build predictive models right within Tableau in minutes.…

Aible Unveils New Tableau Extension for Optimizing Business Impact with Business-Ready AutoML at Tableau Conference 2019

Aible announced the upcoming launch of its new Aible for Tableau Extension. The Aible for Tableau extension empowers viewers of Tableau to optimize business impact with AI in Tableau. With Aible and Tableau, Tableau authors can easily create and democratize AI across the enterprise for anyone to get predictions, run what-if scenarios, and get actionable recommendations. Aible business-ready AutoML provides a simple guided experience for Tableau authors to build predictive models right within Tableau in minutes. With…

Quantifying the Business Impact of Customer Service in Singapore

Customers regularly experience issues. In every industry a customer will inevitably contact customer service to voice a problem. “I’ve bought your product but it doesn’t do what it’s supposed to do.” “I ordered the item last week and still have not received it.” “I am unable to access my account.” “I keep getting transferred from one customer service rep to the next.” “Nobody is letting me know the status of my issue.” While customer service issues are common, it is how and when your company resolves these customer service…

Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining

IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science…

Webinar Engagement Delivers Business Impact, Says ON24 Report

2018 Webinar Benchmarks Report Provides Groundbreaking Insights Into Maximizing Engagement With more than 66% of buyers saying they prefer webinars to other content formats, businesses are leveraging the power of webinars now more than ever. ON24, the leading engagement platform, released its 2018 Webinar Benchmarks Report, providing an unprecedented look into how today's marketers are innovatively using the platform and effectively interacting with prospective customers. The report is based on the…

Cision Announces Updates to Cision Impact, Providing Communicators with New Metrics to Further Prove the Business Value of Earned Media

Now Available in Cision's Next Generation Communications Cloud Only 13% of communicators say they are confident in their ability to demonstrate how their work drives business outcomes.1 In an ongoing effort to build state-of-the-art solutions for communications professionals, Cision announced that it has expanded its attribution technology in Cision Impact to help communicators better align PR metrics with business results. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Cision…

Low Digital Experience Maturity in Over Half of ASEAN Businesses Impacting Customer Experiences: Study

Businesses in Singapore have the highest digital experience maturity Overall, the region lags behind with a score of two out of five, in part because they haven’t realised the full potential of their marketing technology stack Banking, financial services and insurance (BFSI) providers have the highest level of maturity, with 40% scoring a 4 or 5 Impacted by the many shifts in economies, competition, the pandemic and changing use of real estate, retailers have done particularly well across the region Manufacturing…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…

Xactly Announces Free Access to AlignStar Tool for Businesses Impacted by COVID-19

Sales Performance Management leader provides data-driven territory planning software to help organizations stay agile in challenging business times Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced the limited-time offering of AlignStar, its territory design, and planning solution to businesses across industries, completely free of charge. As companies are grappling with restricted resources and a limited workforce given the economic impact of COVID-19, AlignStar can provide…

Targetable Donates Use of Its Powerful Local Marketing Platform to Help Crisis-Impacted Businesses Communicate with Customers

Targetable, the fast-growing local marketing platform for restaurants and other small businesses, is donating a free month of Facebook and Instagram of ad generation to help the industry weather closures, slowdowns and other challenges spawned by the COVID-19 pandemic. In a letter posted on the San Diego-based firm's website Friday, Targetable CEO Vladimir Edelman said the free access will enable harried entrepreneurs to create ads and build a media strategy that is right for the current business environment. Marketing…

Live Data Shows Impact Coronavirus Is Having on European Businesses

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

VARIDESK Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact their Business

Qualtrics, the leader in customer experience and creator of the experience management category, announced that VARIDESK has selected Qualtrics CoreXM™ to gain deeper insights into experiences that impact their business. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather…

ChinaNet Online Holdings Appoints Chief Business Officer and Provides Update on COVID-19 Impact

ChinaNet Online Holdings, Inc., an integrated online advertising, precision marketing, and data analysis and management platform company, announced the appointment of Mr. Kelly Cheung Ling Yu to the position of Chief Business Officer. In this role, Mr. Yu will help to explore new business opportunities in healthcare industry advertising, advance the Company’s development of blockchain technology, and facilitate the integration of artificial intelligence (“AI”) data analysis. “We are pleased to welcome Mr. Yu on board to…

Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research

Study highlights lack of investment in areas most likely to have a positive CX impact Organizations must tear down the walls between IT and the business and make more customer-centric investments if they are to improve customer experience (CX), according to new research from Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises. Pega's 2020 Global Customer Experience Study was conducted among decision makers spanning 12 countries and seven different industries by…

Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact their Business

Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Slack Technologies, Inc., the leading global collaboration hub that makes people's working lives simpler, has selected Qualtrics CoreXM to gain deeper insights into experiences that impact their business. Marketing Technology News: TiVo Adds New Content Partners to Expand Its Video Network TiVo+ CoreXM is the foundation of experience management and the most complete and trusted insight solution on the…