Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

MarTech Series Interview with John Nash, Chief Marketing and Strategy Officer at Redpoint Global

While most customers across industries have been showing signs of wanting improved interactions between them and the brands they deal with, how is this need leading to a change in processes and customer communications in the banking industry? John Nash, Chief Marketing and Strategy Officer at Redpoint Global dives into this topic in our chat: _______ Tell us a little about yourself John…we’d love to hear about your role, a typical day at work. How has that changed for you and your team in light of the ongoing global…

ACB Study Reveals Brands Extend Co-op Advertising Program and Shared Marketing Strategies into 2021

Co-op Advertising programs have always been a win-win for both the manufacturers and the channel partners supporting these brands by sharing in the advertising and marketing expenses and strategies. Heading into the second quarter of 2021, manufacturers continue to extend their 2020 shared Co-op advertising strategies to help combat disruptions in the marketplace due to the pandemic. Strategies remain focused on maintaining strong relationships with dealer and retailer channels as they prepare for the anticipated…

Knotch To Hold Virtual Content Intelligence Conference June 17

Knotch, the leader in Content Intelligence, today announced Insight 2021, a virtual conference bringing together leaders in the areas of content strategy, creation and technology to discuss how brands can use the latest content intelligence solutions to plan, measure and optimize their content strategy in order to drive business outcomes. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown The conference will be held on June 17, 2021, from noon-5pm ET. It will…

Lead Marvels Expands Presence in Accounting Industry With Its Digital Content Hub Solution

Lead Marvels, a content-syndication and lead generation solutions provider, is continuing its roll-out into the accounting industry with its Digital Content Hub solution, adding five more CPA associations over the last few months. The company now has launched its solution in collaboration with 15 states. Most recently, Lead Marvels has launched its Digital Content Hub Solution with the Arkansas Society of CPAs, Florida Institute of CPAs, South Carolina Association of CPAs, Virginia Society of CPAs and Washington…

2021 Content Marketing Awards Now Accepting Entries

There is nothing we love more than giving out shiny trophies recognizing the most innovative and exciting content marketing projects, agencies, and marketers in the industry. The call for entries is officially open for the prestigious 2021 Content Marketing Awards program. Produced by the Content Marketing Institute, the Content Marketing Awards (CMAs) is the largest and longest-running international content marketing program in the world. Marketing Technology News: Latest in Content Advertising: No more Facebook News for…

Luxury Institute And DataLucent: Reinventing Market Research In The Era Of Consumer Data Empowerment

In 2021, the market research industry will undergo a radical reinvention. Since the 1920s when Daniel Starch started approaching people in the street to ask about their ad recall, a process of "polling" soon advanced by George Gallup, market research has evolved into an art, a science, and a major industry that supports critical brand decisions through consumer insights. Marketing Technology News: SailPoint Delivers Identity Extensibility for the Cloud Enterprise From the 1930s through the mid-1960s, classic consumer…

Outbrain Named Native Advertising Platform/Network of the Year at the Native Advertising Institute 2021 Awards

Outbrain won Gold for the company’s innovative technology and new product offerings Outbrain, the world’s leading discovery and native advertising feed for the open web, has been selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year. David Kostman, Co-Founder and Co-CEO of Outbrain, commented on the achievement: “We’re very excited to have won the award for the Native Advertising Platform/Network of the Year. The events of 2020 have shown that independent…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Seismic and StepStone Group Named Winners in the 2020 Gramercy Institute Asset Management Marketing Awards

Award recognizes StepStone’s expanded adoption of Seismic as its comprehensive content hub Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group Inc., a global private markets investment firm, announced they have been named winners in the 2020 Gramercy Institute Asset Management Marketing Awards, within the Multi-Market Internal Marketing category. Seismic and StepStone Group were recognized for implementing Seismic’s NewsCenter as a centralized…

Defense Contract Management Agency Selects Box for Cloud Content Management

Box, Inc., a leader in cloud content management, announced that the Defense Contract Management Agency (DCMA), the contract administration services for the U.S. Department of Defense (DoD), issued a five year, $6.2 million contract for Box’s enterprise cloud content management platform in September 2020, during Box’s third quarter of fiscal year 2021. Marketing Technology News: 1WorldSync Acquires Snap36 DCMA ensures the DoD and other federal organizations and international partners get the equipment they need to…

GWI and LinkedIn B2B Institute reveal ‘Generation BETA’

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Numerator (Customer Analytics), Terminus (Account-Based Marketing), IBM (E-commerce), Alida (Customer Experience), and VERB (Sales Enablement) Numerator Launches 2020 Holiday Tracker Numerator, a data and tech company serving the market research space, has launched a Holiday Gifting Tracker to monitor advertising, promotions, and sales trends for top gifting categories during the…

National Business Research Institute Recognizes Avtex for their Commitment to Employee Experience

High levels of Employee Experience earn Avtex a place in NBRI's Circle of Excellence The National Business Research Institute (NBRI) is pleased to welcome Avtex to the NBRI Circle of Excellence. The NBRI Circle of Excellence Award recognizes organizations with high levels of Employee Experience (EX). To qualify for this honor, the organization must score at or above Stretch Performance which is at the 75th percentile of their industry, or the organization must improve a statistically significant 5 or more percentiles at the…

New Research Details How B2B Content Marketers are Responding to COVID-19

Content Marketing Institute Releases New Research on B2B Content Marketing in North America Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs, and sponsored by ON24. Marketing Technology News: Momentum Expands Insight Strength…

Penske Media Announces Mike Monroe as New Chief Marketing Officer, Head of PMC Studios

Penske Media Corporation (PMC) announced the appointment of Mike Monroe to Chief Marketing Officer, Head of PMC Studios. In this new position, he will lead the development of PMC Studios, Integrated Marketing & Creative Services, Account Management, and Communications for the Portfolio Sales team working in conjunction with PMC's portfolio of award-winning brands, which includes Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. Marketing Technology News:…

Sitecore and Microsoft’s Partner Network Win Content Marketing Award for Best Use of Content Using AI

Sitecore and Formica Corp also received a finalist nod for the best use of technology as part of a content marketing program Sitecore, the global leader in digital experience management software, announced it won the 2020 Content Marketing Award for Best Use of Content Involving Artificial Intelligence (AI), for its work with Microsoft’s Partner Network. The Content Marketing Awards, produced by the Content Marketing Institute (CMI), is the largest and longest-running international content marketing awards program in the…

Marketing Artificial Intelligence Institute Launches AI Academy for Marketers

Marketing Artificial Intelligence Institute announced the launch of AI Academy for Marketers, an online education platform that helps marketers understand, pilot and scale artificial intelligence. AI Academy for Marketers is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning registrants do not need backgrounds in analytics, data science or programming to understand and apply what they learn. The Academy features deep-dive Certification Courses (3 – 5…

Qualtrics Launches the XM Institute, the Leading Destination for Experience Management Leaders and Professionals

The XM Institute provides members with access to original research and thought leadership insights, an active online and in-person community of XM professionals, and curriculum to help professionals propel their experience management programs Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced the Qualtrics XM Institute, the only community and resource destination for XM professionals, practitioners, and leaders. Led by Bruce Temkin, founder of the Temkin Group,…

TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

Taiwan's immersive content has emerged as an international powerhouse and featured in the 2020 Cannes XR program keynote forum, "How to Build an Ecosystem for XR? Taiwan as an example" along with the Taiwan Creative Content Agency (TAICCA). Due to the pandemic, the forum was held online at the official site of Cannes Marche du Film on June 25 from 21:00 to 22:00 GMT+2. The president of TAICCA, Lolita Ching-Fang HU, who is also the chairperson of the Immersive Content Grant international jury panel, moderated the forum.…