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CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

CreatorIQ Announces Certified Partner Network For Global Influencer Efforts

Network Includes Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle Collective and Sway Group CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of partners badged by CreatorIQ as expert managed services providers for brands utilizing CreatorIQ’s software for end to end influencer program management. Initial launch partners include Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle…

CreatorIQ Embarks On European Expansion To Meet Growing Demand

Leading influencer marketing platform makes key seniors hires in the UK, France and Germany to spearhead growth CreatorIQ, the leading influencer marketing platform for global brands and agencies including Disney, Airbnb, and Ralph Lauren, has expanded its business into France and Germany as part of its growth strategy. The firm’s expansion follows the significant $12 million investment from TVC Capital and Unilever Ventures last year, and comes at a time of rapid growth for the influencer marketing industry which is…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management). Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay Inc., AODocs, CreatorIQ, OTTO.nl, and LevelJump. eBay Issues Statement on Strategic Review Process for eBay Classifieds Group eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, issued the following statement regarding the previously announced strategic review of eBay’s Classifieds Group (“Classifieds”). AODocs Experiences Explosive…

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

Eggplant Expands Test Automation Across Entire Lifecycle

Low Code Tooling to Accelerate Usability and Speed of Automation; Incorporating Automated Accessibility Testing Eggplant, the digital experience specialist, announced the latest enhancements to its Digital Automation Intelligence (DAI) Suite. The additions build on Eggplant’s proven ability to automate every aspect of the testing lifecycle through AI, machine learning, and analytics. Eggplant’s DAI Suite is the first AI-driven test automation solution that is delivering continuous intelligent test automation focused on…

Gracenote Launches New Video Popularity Score to Surface Top Trending TV Shows and Movies for More Topical Discovery Experiences

Standardized Content Scoring Enables Entertainment Providers to Identify and Prioritize What's Popular Right Now Gracenote, a Nielsen company announced the launch of Gracenote Video Popularity Score, a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote's breakthrough Advanced Discovery suite of metadata products…

1WorldSync Recognizes Leaders in Product Information and Global Content Distribution Through the 2019 Power of 1 Awards

GE Appliances, PepsiCo Inc. and Sazerac Company Inc honored for industry leadership and impact on their trading partner community 1WorldSync, the leading provider of product content solutions, announced the recipients of the 2019 Power of 1 Awards during the 2019 Annual Group, co-located with GS1 Connect in Denver. Recipients are rewarded for their market leadership, innovation and their focus on quality and completeness of product content. The 1WorldSync Power of 1 Awards are given to organizations that have had a…

Facebook Storyteller Awards at Cannes: Smartly.io Wins 1st Place in Two Categories

Campaigns for Sephora and Hopper take home the prizes in "Best in Retail" and "Best in Travel" Smartly.io, a leading creative and paid social automation platform, was named a winner of two Facebook Storyteller Awards which were announced at the Facebook Beach during the Cannes Lions International Festival of Creativity. Facebook Storyteller Awards celebrate the best execution of creative ideas for the mobile-first Stories format. The Smartly.io award wins include a campaign from beauty giant, Sephora (Southeast Asia),…

Text IQ Raises $12.6 Million Series A to Advance AI Platform for Identifying Sensitive Information

Funding from FirstMark Capital and Sierra Ventures Will Support Expansion of Sales, Marketing, and R&D Efforts, as well as Entry into New Markets and Geographies Text IQ, a leading provider of AI solutions for identifying sensitive information, today announced it has raised a $12.6 Million Series A led by FirstMark Capital with Sierra Ventures. The funding will help the company accelerate its expansion into enterprise compliance and privacy. The Text IQ suite of AI solutions leverages the latest in unsupervised…

Reflektion Introduces Breakthrough Analytics Capabilities

New analytics capabilities in Reflektion empower eCommerce retailers with new insights to accelerate revenue growth and elevate personalized customer engagement Reflektion, the world’s leading AI-powered personalization platform for the retail industry, unveiled enhanced analytics capabilities to the Reflektion Customer Engagement Platform that empower eCommerce retailers to uncover new shopper insights that lead to untapped revenue growth opportunities. As the retail landscape becomes more competitive, merchants are…

Fluent, Inc. Announces Signing of Definitive Agreement to Acquire AdParlor

The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution Platform Fluent, Inc., a leading data-driven performance marketing company announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying. “I am thrilled to welcome Evan Conway and the AdParlor team,” said Ryan Schulke, CEO of Fluent. “The combination of…