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Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record

Leading In-House Enterprise Software Provides Sophisticated Solution For High-End, EMEA-Based Electronics Company’s Global Influencer Expansion CreatorIQ, the end-to-end enterprise software powering influencer marketing efforts for global enterprises like Unilever, Rakuten, and H&M, announced it was selected as the platform of record for high-end consumer electronics company Bang & Olufsen (B&O). The Denmark-based company is leveraging CreatorIQ’s sophisticated, data-driven platform to build and optimize its…

CreatorIQ Selected For YouTube Measurement Program (YTMP)

CreatorIQ announced it has joined YouTube’s Measurement Program (YTMP), adding the leading enterprise influencer solution to the program’s roster. YTMP Partners are a carefully vetted group and differentiated as certified vendors demonstrating strong market demand, a positive industry track record, and compliance with Google and YouTube policies. As a partner in the “Content Insights” category, CreatorIQ will access deeper insights on trending topics, YouTube creators, and content performance, advancing its position as the…

CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

CreatorIQ Announces Certified Partner Network For Global Influencer Efforts

Network Includes Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle Collective and Sway Group CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of partners badged by CreatorIQ as expert managed services providers for brands utilizing CreatorIQ’s software for end to end influencer program management. Initial launch partners include Digital Brand Architects (DBA), Collectively, Everywhere Agency, ShopStyle…

CreatorIQ Embarks On European Expansion To Meet Growing Demand

Leading influencer marketing platform makes key seniors hires in the UK, France and Germany to spearhead growth CreatorIQ, the leading influencer marketing platform for global brands and agencies including Disney, Airbnb, and Ralph Lauren, has expanded its business into France and Germany as part of its growth strategy. The firm’s expansion follows the significant $12 million investment from TVC Capital and Unilever Ventures last year, and comes at a time of rapid growth for the influencer marketing industry which is…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Zype Announces New VP of Professional Services to Bolster Strategic Planning and Operations

George Cagle joins Zype to lead professional services and sales, and drive growth Zype, the infrastructure for digital video, announced George Cagle as the new Vice President of Professional Services. With 20 years of experience in senior professional services and program management roles, Cagle will lead all aspects of Zype’s services sales, business development, operations, and more. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record As part of his role…

Tis the Season for a Contact-less Greeting Card App

What do consumers get when they combine a personalized video with the tracking number of a holiday gift that they ship to a loved one? This fantastic app called GIFgram Anyone planning to ship a package, or have an online purchase delivery to a loved one this holiday season will love this app. The GIFgram technology has gained tremendous popularity during the COVID-19 pandemic. With the second wave pressing so close to the holidays, the GIFgram app is helping us all bridge the "social distancing" gap by purposefully…

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

CedCommerce Enables Bigcommerce Merchants to Expand on the Wish Marketplace

CedCommerce, a preferred partner of BigCommerce, now enables its merchants to sell effortlessly on Wish Marketplace. Starting today, CedCommerce merchants selling through their BigCommerce stores can easily connect their storefronts with the Wish marketplace in no time. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation Given the whopping rate of shoppers adapting to online shopping, BigCommerce extended its partnership with the Wish marketplace just…

‘Good Gig’ Charter: The Gig Workforce Is Not Just For Christmas

The pandemic has changed the global hiring and workplace engagement trends. But, even before the COVID-19 first made its presence felt, the Gig Workforce was a much talk-about trend in the hiring industry. As we see a very high percentage of enterprises and SMBs scouting for the skilled workforce, the gig economy is certainly going to be a permanent feature in the hiring market. We are witnessing new platforms such as Gig Customer Service, Gig Customer Experience Management (GigCX), and Contractual Employee experience…

Fuze Expands Integrations Ecosystem to Advance Enterprise Productivity

New integrations with Microsoft Teams, Google Calendar, and Zapier further incorporate calling, meeting, and chatting features for enhanced, seamless workflows Fuze, the leading cloud-based communications provider for the modern global enterprise, announced the expansion of its next generation Fuze Integrations Ecosystem featuring new integrations with Microsoft Teams, Google Calendar, and Zapier in the Fuze Marketplace. The new offerings enhance end-user productivity and efficiency by embedding seamless calling, meeting,…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

PROS Expands Adobe Collaboration to Include Magento Commerce to Help Businesses Further Accelerate the Move to Digital

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

WireWheel Joins the MuleSoft Technology Partner Program

WireWheel releases a MuleSoft Certified Connector for the WireWheel Privacy Management Platform to simplify connectivity and enable organizations to create connected customer experiences, faster WireWheel, a leading provider of data privacy management solutions, announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for the WireWheel Privacy Management Platform. The WireWheel connector enables organizations to quickly and…

AppsFlyer Launches First Global Attribution Solution for Apple’s App Clips

Leveraging AppsFlyer’s OneLink deep linking technology, brands can now provide a seamless customer experience with measurement capabilities across all devices AppsFlyer, the global attribution leader, announced the launch of the first-to-market attribution solution for App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly without installing the app. This latest launch complements AppsFlyer’s growing portfolio of market leading, best-in-class attribution solutions and integrations…