Company Addresses C-Suite User Experience Concerns with Movie-Like Session Playback and AI-Powered Insights Built for Modern Cloud Applications Software Intelligence company Dynatrace, announced Session Replay, which allows organizations to play back unique web or mobile sessions in a “movie-like” experience, providing an end-to-end record of the customer journey from the user’s perspective. Session Replay joins Dynatrace’s Real User and Synthetic Monitoring capabilities to extend the company’s all-in-one digital…

Concentrix, a leading global Customer Experience Solutions Company, announced Concentrix Experience Platform (XP), the CX industry's newest platform for next-generation customer experience management. The global shift to digital and remote work has accelerated the need to reduce contacts in a scalable and resilient fashion making it easier to digitally empower customers and agents alike. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Concentrix…

Increase asset velocity and accelerate delivery by simplifying the administration and management of asset-heavy commerce environments Bounteous, a leading insights-driven digital experience agency, today announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Working with Adobe, Bounteous built the connector to streamline processes and build a unified workflow allowing customers additional resources and time to focus on revenue-driving initiatives. Marketing Technology…

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…

Sectigo has seen demand increase significantly for its cloud-based Certificate Manager solution as large enterprises seek better protection from service interruptions and vulnerabilities during the global pandemic. The company's digital identity management platform is helping complex organizations apply enterprise-grade Public Key Infrastructure (PKI), automation, and no-touch authentication to quickly secure and maintain operations across dispersed organizations. Marketing Technology News: Adobe Named Leader in Forrester…

Collaborate to leverage the No-Code Platform to accelerate the launch of custom-built applications without software coding in real-time across all insurance, banking and wealth management sectors Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, with Innoveo, announced that the enterprises will partner to drive digital transformation to enhance customer experience globally in Insurance, Banking and Wealth Management.  Through this partnership,…

Partnership Adds Direct 360-Degree Image Integration for Walmart.Com to the Salsify Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and Snap36, the market leader for rich and interactive 360-degree product experiences, announced they have entered into a partnership that delivers a unique imaging experience enabling brands to manage, capture, and distribute 360-degree images and scale efficiently and affordability. Through its integration with Snap36 and…

In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like a decade ago, when IT and Marketing departments still debated who should edit the website, optimize for search engines and manage customer databases, the digital experience is causing a similar rift within companies. The latest research from Magnolia has revealed that 60% of marketers feel they should be in charge of digital experience, while 72% of IT professionals believe it should fall…

Independent Research Firm Cites Sitecore DAM's Strengths in Scalability and User Interface Sitecore®, the global leader in digital experience management software, announced the company's recognition as a Strong Performer among the most significant digital asset management (DAM) providers by Forrester Research, Inc., in the analyst firm's new report: "The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019." "Sitecore's strengths are in its scalability and user interface," states the report.…

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

Evaluation Cites OpenText's Robust Solution for Complex Digital Asset Management Needs OpenText, the global leader in Enterprise Information Management (EIM), announced that analyst firm Forrester Research, Inc has named OpenText a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. The report evaluated OpenText Media Management in the context of a comprehensive look at the Digital Asset Management market. The report says that OpenText's "strong vision recognizes the…

ZINFI’s Growth Accelerates in Response to Increased Demand for Partner Relationship Management Applications That Enable Collaboration with Channel Partners in a Remote, Work-from-Home Environment ZINFI Technologies, Inc., a leading provider of partner relationship management (PRM) software solutions, announced its software business has ended 2020 with a 60% year-over-year increase in the total number of customers for its partner relationship management (PRM) solution and a 42% increase in customers for its partner marketing…

Home service companies are often lost in the fog of Facebook advertising. It is the sole reason GoMarketing has decided to open its doors for home service companies and offer Facebook advertising. In a span of a few years, Facebook advertising has managed to evolve at an unprecedented rate. Although social media advertising is a different game, the effectiveness of Facebook ads is in the same league as Google Ads. “Of course, organic growth matters, but Facebook advertising offers home service companies a chance to get…

Advanced analytics capabilities help solve the revenue challenges industrial manufacturing, retail, and e-commerce teams face in 2021 inRiver, the solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, announced the acquisition of Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels. The acquisition helps power the only digital-first PIM™ solution that drives faster…

Deploys 8x8 Cloud Communications and Contact Centre Solution to Improve Business Resilience and Optimise Services Delivery 8x8, Inc., a leading integrated cloud communications platform provider, announced that Liverpool City Council has deployed the 8x8 integrated cloud communications and contact centre solution which digitises services for its more than half a million residents, as part of its digital transformation agenda. As one of the largest metropolitan districts in the UK, the Liverpool City Council set an…

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

Series A Investment will Help Drive Further Development of Blu’s Market-leading Media Technology Software and Services Blu Digital Group, Inc. (BDG), a digital media services and software company, announced today that it has closed its multi-million-dollar Series A round of funding with the investment led by C. Richard "Dick" Kramlich, Co-Founder of New Enterprise Associates (NEA) and Green Bay Ventures. "It is very gratifying to see our growth as a company, and the scope of our opportunity, recognized by a Silicon Valley…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…

Partnership Creates One of The Largest Tech-Enabled Performance Based Marketing Services Companies Powering Ecommerce Power Digital announced its acquisition of Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Specializing in performance-based Facebook and Instagram media and creative services, with a hyper-focus on driving a high return on business outcomes and revenue growth, Social Method is well-respected both for its impressive client portfolio and…