Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices. But what if marketers want to identify an audience that isn’t on a device, one that is traveling throughout the day, passing multiple forms of advertisements, from billboards to airports and taxi tops? Billups, an advertising technology company servicing the out-of-home (OOH) and digital out-of-home (DOOH)…

Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical areas that we oversee from a product management perspective: audience studio, audience scoring, and audience data and syndication. We also keep tabs on developments and innovations around new audiences types, data quality, data types, and generally better and more efficient ways to do things. These innovations are often identified outside the product organization, from technical…

Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core of what we do at Dstillery. We are an applied Data Science company, so our core – our bread and butter – has been built on Machine Learning from the very beginning. Everything we do is an outgrowth of Machine Learning in some way or another. We’re an audience company, and we use algorithms to find the best customers for advertisers. The sort of exhaust that comes from that process is that we actually learn a…

Enriched Insights Open the Door to Wider Online Audience Targeting Market researchers now have access to the richest view of consumers to drive the most effective digital marketing strategies. Dstillery, the leading custom AI audience partner for agencies and brands, and Fuel Cycle, the leading market research cloud, have announced a partnership that gives businesses a much deeper understanding of their consumers by pairing stated and observed consumer preferences. Fuel Cycle helps brands connect with their customers…

Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies.  The rise of digital media has introduced efficiency and a wide variety of data options to the advertising industry, yet 73% of agencies and marketers feel that getting better insights from data is still a challenge in programmatic advertising. Audience…

Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells you where to pitch your tent. Recently, Dstillery unveiled their Dscover Maps to serve the marketing and advertising industry better location data. We spoke to Dstillery's Senior Geospatial Analyst, Peter Lenz, to understand how Geospatial Marketing Technology works and the impact it has on ROI.Tell us about your role at Dstillery and the team and technology…

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…

JumpCrew the leading B2B customer acquisition platform expands its product offering to help B2B companies get new customers. For the past two years JumpCrew has had explosive growth helping customers like Experian Automotive, Bosch, Dstillery and others increase brand awareness, get high quality leads and grow revenue. JumpCrew specializes in using a Full Funnel approach to help B2B businesses integrate sales and marketing to grow their customer base. Marketing Technology News: Intuiface Unveils BrightSign Support…

October 24 Event to Spotlight Sales Transformation and the Power of Combining Digital Marketing with Sales JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, will host its inaugural conference, JumpCon: The Digital Sales Transformation Summit on Thursday Oct. 24, 2019 at Marathon Music Works in Nashville. The one-day conference will feature talks by industry leaders that educate attendees on leading digital sales transformation and implement an…

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

IST is proud to announce a strategic alliance and investment with BlueCrunch, a leading digital enabler software company that helps brands and corporates improve their digital interactions through mobile apps and portals with end-customers. The IST BlueCrunch alliance will bring together two leading Customer Experience (CX) innovators that will harmonise and simplify the delivery of innovative world-class CX solutions that will directly impact end-customers. BlueCrunch will add Mobile Apps and fully immersive web portals…

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

All-New Research and Analytics Platform Empowers Advertisers to Optimize Campaigns, with Key Partners Placed, Dstillery, Nielsen, Vision Critical and Linkett  Captivate, North America’s largest digital video office network, announced Captivate PLACES, an all-new centralized analytics and planning offering. This platform aggregates highly sought-after business and consumer data and pinpoints locations, devices and timing, empowering advertisers to optimize their brand campaigns. Now advertisers can use data-driven…

Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We can firmly say that martech companies refer to and review a lot of content that their competitors are churning as part of their content calendar. Writing a blog or sharing links on social media are not the only ways to ‘educate’ customers about your brands. Interviews and Guest Posts are…

New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some of the world's leading marketers. OCTANE supplies powerful insights through new sources of…

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Sets New Industry Milestones for Both Speed and Accuracy Continuing to ride growth momentum of companies migrating to the cloud, SkySync announced that its Enterprise Content Integration platform hit new performance records, significantly exceeding industry averages for both speed and accuracy. As part of a large-scale enterprise content migration initiative for a multi-national consumer packaged goods (CPG) enterprise, the SkySync platform performed file transfers at a rate of almost 60 terabytes per day from an existing…

Inc. Magazine Unveils Its 37th Annual List of America's Fastest-Growing Private Companies For the second year, Jornaya joined the Inc. 5000—Inc. magazine's most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at independent small businesses, often considered the most dynamic segment of the American economy. Of the tens of thousands of companies that applied to the Inc. 5000, only a fraction have made the list more than once—only one in three have made the list…

In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets in the south. My job was to pick local news or local shows and allocate budgets based off of the demographics those content sources were likely to reach. The only metric of success was posting 90%, which meant we needed to fulfill 90% of the buy to the people we said we’d reach. If the goal was to reach 10 million people aged 35 to 54, a successful buy meant reaching at least 9 million of them. The campaigns…