Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in …
TechBytes with Taejin In, VP of Product Management, dstillery
Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team …
TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery
Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core …
Industry First: Dstillery and Fuel Cycle Partner to Give Brands Powerful Combination of Primary and Behavioral Research
Enriched Insights Open the Door to Wider Online Audience Targeting Market researchers now have access to the richest view of …
Dstillery Announces Audience Studio to Help Agencies Create, Explore, and Activate Custom Audiences
Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies …
Captivate Launches Captivate PLACES
All-New Research and Analytics Platform Empowers Advertisers to Optimize Campaigns, with Key Partners Placed, Dstillery, Nielsen, Vision Critical and Linkett Captivate, …
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering …
Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights
DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Two Ways Brand Safety is Affecting Demand-Side Platforms
According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …