All-New Research and Analytics Platform Empowers Advertisers to Optimize Campaigns, with Key Partners Placed, Dstillery, Nielsen, Vision Critical and Linkett Captivate, …
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
Peter Lenz Senior Geospatial Analyst, Dstillery Three things that rule real-time marketing today -- location, location, and location. Geodata-based marketing tells …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering …
Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights
DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Two Ways Brand Safety is Affecting Demand-Side Platforms
According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …