Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021

Sidecar's 2021 Benchmarks Report is the most comprehensive study yet of e-commerce advertising benchmarks for Google, Facebook, Instagram, and Amazon The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That's according to Sidecar's 2021 Benchmarks Report, the company's new retail research that examined five digital advertising platforms and six key metrics across 16 retail segments. Now in its fifth year, the 2021 Benchmarks…

Maropost To Provide The Ultimate E-Commerce Solution By Acquiring Neto For $58 Million CAD

Toronto-based company with uniquely unified multichannel marketing automation platform acquires the Australian e-commerce platform, Neto, for 58 Million CAD. The acquisition of Neto by Maropost is one of the latest developments to come out in the e-commerce industry, as reported by Betakit in one of their more recent articles. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… Ross Andrew Paquette, the CEO, chairman, and founder of Maropost told…

E-commerce Content Powered By 1WorldSync Surpasses 1 Billion Impressions

Milestone coincides with a record year for global e-commerce sales and increasing consumer demand for a rich product content experience. 1WorldSync™, the leading provider of omnichannel product content solutions, announced today that below-the-fold, manufacturer-provided e-commerce content powered by its ContentCastä technology surpassed 1 billion product page impressions across its retail network in 2020 and early 2021, representing 40% growth over the previous period. Marketing Technology News: Yotta Extends…

Logiq Acquires Rebel AI To Bring E-commerce Growth To Brands And Agencies

Logiq, Inc, a global provider of award-winning e-commerce and fintech solutions, has acquired Rebel AI, an innovator in digital marketing solutions. Marketing Technology News: Clearbit Announces Ross Moser as New Chief Executive Officer The Rebel AI platform, which is to be named Logiq Digital Marketing, will enable small and medium-sized businesses (SMB) to more effectively compete against larger businesses for new customers. Through a simplified, easy-to-use platform, marketers will be able to advertise across popular…

TCM Accelerates E-commerce Success with Newly Acquired Influencer Marketing Tech

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its…

Martech Leader Maropost Acquires E-Commerce Platform Neto for $60M + Considerations

Combined Capabilities Will Allow Online Retailers to Scale Businesses To Any Size Maropost, North America's fastest growing marketing automation platform embraced by companies like Mercedes Benz, BioTrust, the New York Post and Shop.com, has acquired Neto, a global award-winning ecommerce platform used by over 3,000 retailers and wholesalers worldwide. By making its combined technologies available to their customers, the company is poised for leadership in the ecommerce marketing space. It will enable retailers around…

Elementor Launches PayPal Button Widget to Boost E-commerce Capabilities for Businesses Moving Online

The web-building platform's V3.2 Pro facilitates payments so businesses can more easily sell their services and products Elementor, the leading WordPress website building platform, announced today that with its new version 3.2 Pro release, web developers, designers, and marketers will wield additional features like a new PayPal Button Widget and Form Submissions, enabling smooth e-commerce experiences for customers and improving workflow for marketers. Marketing Technology News: Leslie Sims Joins Deloitte Digital As US…

MiQ and BVA Announce Strategic Partnership to Aid E-Commerce Brands in their Programmatic Advertising Journeys

Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media partner -- announced a strategic partnership with leading Shopify Plus agency, BVA. The partnership will give BVA access to MiQ’s Intelligence Hub, custom analytics capabilities, and bespoke integrations into BVA’s proprietary reporting suite to help clients successfully navigate the ever-evolving programmatic advertising landscape, drive greater campaign optimization, and…

Yunji Provides Members with Seamless E-Commerce Shopping Experience during 2021 Lunar New Year

Yunji Inc., a leading membership-based social e-commerce platform, reported the results of its holiday celebration shopping campaigns and continuous e-commerce service for platform members during the China Ministry of Commerce’s 2021 Online Lunar New Year Shopping Festival event. According to cultural practices and traditions in China, most businesses and retailers remain closed throughout the Lunar New Year period as many merchants and consumers travel to visit family and friends. During this year’s holiday period in…

BESTSELLER Brands Embrace Live Shopping E-commerce Trend in Partnership With Bambuser

NAME IT and VERO MODA are entering the world of live shopping, in partnership with Bambuser. NAME IT became the first BESTSELLER brand to launch a live shopping broadcasting platform, which they have dubbed NAME IT LIVE. NAME IT LIVE will broadcast several times per week, with prominent Danish influencers on occasion taking part as hosts or guests. Initially limited to a Danish audience, NAME IT LIVE's debut broadcast kicked off on Monday 22 February 2021. "We are extremely proud of being the first-ever Danish…

Automation Tools for Scaling an E-commerce Business

During the early days of your e-commerce business life, it’s hard to keep anything other than survival in mind. After all, close to 90% of online stores fail within their first four months. As your marketing starts picking up traction, you build a loyal customer base, and your sales volume gathers pace, it’ll become necessary to start thinking about more than just staying afloat. Ensuring your business practices are scalable should be one of your first goals, especially if you’re seeing rapid growth. In this article,…

The Mass Shift to E-commerce Is Reshaping Product Content and Data Strategies

If you read MarTech Series, I don’t need to tell you that e-commerce has accelerated, grown, and blown down brick-and-mortar doors over the past year. Now, marketing leaders are strategizing how to gain an edge in this crowded arena where they vie for eyeballs, conversions, and reviews. What, if anything, are you doing to differentiate yourself? Due to COVID-19, many organizations slashed marketing budgets yet simultaneously pivoted to e-commerce. Of course, e-commerce by fire can burn holes in the strategy. Q1 2021 might…

GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences

e-Spirit has announced that GNC Holdings, Inc., a leading global specialty retailer of health and wellness products, has selected FirstSpirit to drive engaging customer experiences for its e-commerce business. Using FirstSpirit makes it fast and easy for marketers to personalize and publish content, including images and shoppable videos, to all customer touchpoints based on individual interests and preferences. Unlike other CMS offerings, FirstSpirit’s fast time to market, AI-driven personalization capabilities, limited need…

E-commerce Company SamCart Lands $10 Million in Series-A to Better Connect Direct-to-Consumer Brands with Online Shoppers

Round led by TTV Capital joined by Fin VC and George Kaiser Foundation SamCart, the first e-commerce platform designed for direct-to-consumer brands, has raised a $10 million Series-A funding round led by TTV Capital. Fin VC and George Kaiser Foundation also participated in the round. Demand for SamCart’s solution has soared during COVID-19, and the company experienced high double-digit growth in 2020, closing the year with more than 14,000 customers and more than half a billion dollars in sales processed. “This past…

Bloomreach Poised to be the Next E-commerce SaaS Unicorn with Acquisition of Exponea

Fusion of the Bloomreach Digital Experience Platform and Exponea's Customer Data and Experience Platform Set to Transform Commerce Bloomreach, the leader in commerce experience, announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the ongoing growth of its digital commerce experience platform (brX). Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s…

Hapbee Prepares 2021 Direct-to-Consumer (D2C) E-Commerce Strategy

Hapbee Technologies, Inc., a wellness technology company utilizing groundbreaking magnetic field technology in its Hapbee wearable, is pleased to announce its 2021 multipronged D2C e-commerce strategy. "2020 was a year of tremendous growth and learning for our company," said Scott Donnell, Chief Executive Officer of Hapbee. "Over the past several months, our team coalesced valuable insights from marketing test programs and customer feedback to craft what I believe is a top-tier D2C e-commerce strategy. This strategy,…

E-Commerce Specialists, GoMarketing Inc. Announces Fully Integrated E-Commerce Solutions for Online Retailers from $10,000 Setup

With the advent of GoMarketing Inc, the eCommerce specialists at the platform have decided to offer fully integrated eCommerce solutions to online retailers. What’s interesting is that the minimal setup cost starts from $10,000. Ordinarily, online retailers have to bear the high cost to operate and use various eCommerce-related features. “It is a more progressive initiative that wants to help online retailers create a multichannel experience at an affordable range,” said Richard Uzelac, the CEO and Founder of GoMarketing…

Zycada Recognized by CB Insights and Tech Trailblazers for Industry-First E-Commerce Technology

E-Commerce bot technology provider named to Retail Tech 100 List, Named Finalist in Networking by Tech Trailblazers Zycada, the company that empowers the fastest online shopping experience in the world, announced that it has been named to the 2020 CB Insights Retail Tech 100 list of the most promising startups in retail. In addition, Zycada has been selected as a finalist in the Networking category of the Tech Trailblazers Awards, which recognize technological innovation and entrepreneurial excellence. Zycada empowers…

UENI Announces Extended Support for Small Businesses with Free E-Commerce Services

UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible shipping and collection options, and multiple payment methods to its free Starter customers to ensure that every small business can sell their products online successfully. The company also has unlocked functionality that enables small businesses to automatically synchronize their…

New Player in the E-Commerce Space Cart.com Completes Acquisitions of AmeriCommerce and Other Strategic Assets

Former Home Depot, Wayfair, Google, RTIC Outdoors and Facebook executives building e-commerce ecosystem to put brands first Cart.com announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their…