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Bolton Valley To Expand Influence And Enhance Customer Engagement With Ascent360

Ascent360, a leading data-driven marketing solution provider, announced Bolton Valley as its newest customer. The resort chose Ascent360 for its proven ability to drive new business and increase revenue for the resort industry. Bolton Valley is a unique all-seasons resort located just 30 minutes from downtown Burlington and Lake Champlain, high in the Green Mountains of Vermont within 5,000 acres of forest. It is home to an alpine village with a large and welcoming community of outdoor enthusiasts, families, and working…

OneSignal Ramps up Integration Partnerships for Customer Engagement

OneSignal, the market leader in customer engagement messaging, has announced its latest partner integrations with Mixpanel, RevenueCat, Movable Ink, and Radar, industry-leading tools for marketers and developers. OneSignal has shown considerable momentum this year by offering value to developers and data-driven marketers with solutions to capture info, offer valuable insights, and mobilize users through messages. "We are excited to team up with these leading companies to help address crucial customer engagement and…

Hippo Video Named Leader in G2 Report for Video Email and Sales Engagement Categories

Hippo Video, a fast-growing business in the Video Customer Experience (CX) domain is named a Leader in the G2 Fall 2020 Grid Report in Video Email and Sales Engagement Categories. Hippo Video has enabled many salespeople to achieve a high conversion ratio by using videos inside their sales outreach. G2 is a leading business peer-to-peer review website where leaders are determined based on data aggregated from the G2 community and from online sources and social networks. Hippo Video scored an 8.9 for its ease of setup and…

Piano and Digiday Announce Findings from the State of Direct Brand Engagement

Results Show More Brands Relying on Zero and First Party Data in Preparation for the Deprecation of 3rd Party Cookies Piano, the leading subscription commerce and customer experience platform, announced the results of an original study "The State of Direct Brand Engagement." Digiday Media, in partnership with Piano surveyed over 100 brand and agency marketers to understand how they're making the transition to an increasingly cookieless world. The survey offers a snapshot of a marketing world on the cusp of the transition…

Leading Sales Engagement Platform, XANT, Announces Partnership With Cision

XANT announced its partnership with Cision, an industry-leading earned media communications management and media advisory platform, to enable their move to opportunity-based selling and provide customers with the best solutions. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire Bisnode Cision serves more than 75,000 clients through their public relations platform and their vision remains focused on their customers. The decision to partner with XANT was inspired by their desire to pivot…

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands' short and long-term growth are being defined by the ability to proactively respond to today's challenging environment. Braze's new offerings empower marketers with added flexibility, faster insights, and an expanded integration…

CINC Goes All In on Lead Engagement and Conversion with the Introduction of CINC AI

CINC, the number one lead generation and conversion platform for elite agents and teams, announced the release of the industry's most innovative communication tool: CINC AI. Built with homebuyers and sellers in mind, it dynamically responds to consumers' actions and behaviors and immediately communicates via automated text messages, all within the CINC platform. Machine learning, powered by Structurely, combined with insights from the CINC CRM, allows CINC clients to send relevant, timely communications and continuously…

User Engagement with Brands Online Remains Low Across All Industries, According to Decibel Benchmark Report

The Digital Experience & Conversion: Industry Benchmarks for 2021 report reveals data and trends over the past year in digital customer experiences—and advice for brands across 11 industries on how to optimize experiences in 2021 Decibel, the leader in digital experience analytics, today unveiled the Digital Experience & Conversion: Industry Benchmarks for 2021 report, which equips enterprises with the insights they need to understand digital customer experience trends so they can optimize their websites and apps…

Statflo Achieves Silver Technology Partner Status with the Twilio Build Partner Program to Drive Customer Engagement

The Silver Partner Status is a testament to Statflo's proven ability to build innovative communications solutions with Twilio Statflo, the leading one-to-one business text messaging platform that enables businesses to engage, retain, and grow their base, today announced it has achieved Silver Technology Partner status within the Twilio Build Partner Program. As a Silver Technology Partner, Twilio recognizes Statflo's demonstrated expertise and proven success in building on Twilio's powerful cloud communications platform…

SAP To Acquire Omnichannel Customer Engagement Leader Emarsys

SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyper-personalized, omnichannel engagements in real-time, helping organizations ensure every engagement is relevant and impactful. "Adding the Emarsys…

ON24 Empowers Businesses to Turn Digital Engagement Into Revenue with Launch of ON24 Conversion Tools

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

KERV’s Connect TV Product Boosts Engagement With Leading Brand

KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Forrester Gives XANT The Highest Scores In AI And Automation In Recent Sales Engagement Wave

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

Oracle and Zoom Help Organizations Infuse Video into Customer Engagements

Oracle announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Zoom that will help sales, marketing, and customer service teams seamlessly incorporate video into existing processes and workflows in order to make every customer interaction better. "We are pleased to be able to work with the Oracle team to help our customers reach and engage their audiences in new and innovative ways," said Oded Gal, chief product officer, Zoom. "The need for all businesses to rethink customer engagements has…

3radical and Blueberry Wave Partner to Bring Engagement Innovations to Clients

3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business. Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy. The 3radical Voco…

Google Cloud and Reckitt Benckiser Collaborate to Build Consumer Engagement Across Brands With Data and New Digital Capabilities

Google Cloud announced a collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene, and nutrition company embarks on wide-scale digital transformation. The alliance, which is a result of RB's multi-year digital transformation, will see Google Cloud unify the company's extensive data landscape, building new capabilities around consumer identification, journeys, and behaviors. In addition, the partnership will provide the foundation to enable RB to manage data and…

SurveySparrow Announces Slack Integration to Help Improve Employee Engagement Within Remote Teams

SurveySparrow, one of the fastest-growing experience platforms, recently announced its much-awaited integration with Slack, an instant messaging and collaboration system. The integration helps Slack users to collect employee or customer feedback, manage customer service, conduct daily scrums, monitor employee engagement and ensure faster customer support, right from the Slack workspaces. "Slack is a powerful collaboration system, and with this new integration, we hope to simplify the workflows to drive actions faster. As…

Slingshot Combines Text, Chat, Social, Phone, and Email in its Omni-Channel, Customer Engagement Platform

Slingshot released updates to its customer engagement platform that allows clients to interact with their customers through text, web chat, social, phone, and email for both inbound and outbound communication from one central dashboard Slingshot, the leading 24/7 customer engagement and sales service platform for home services providers, released new technology that gives clients the ability to meet their customers in multiple communication channels all from a single centralized desktop application. This platform…

Merkle Q3 2020 Customer Engagement Report Explores Gaps in the Delivery of Full Customer Experiences

Report highlights aspects including the scalability of the modern marketing technology platform and real-time versus relevant-time experiences Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Customer Engagement Report. The report explores the modern marketing technology platform, how it is implemented, and how marketers feel their platforms deliver engaging customer experiences. Merkle’s research also explores the balance of real-time versus…