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Equifax Introduces New ‘Response DIGITAL’ Solutions To Bring Businesses Online In Social Distancing Economy

COVID-19 Has Redefined Consumer Expectations for the Digital Experience; New Offering Addresses Widespread Need for Digital Marketing, Identity Trust and Fraud Prevention Capabilities Required to Create Effective Customer Connections Online Equifax Inc. continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. Today, the company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer…

Equifax Announces New Chief Product Officer

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

Equifax Delivers Solutions to Help Customers and Consumers During COVID-19 Economic Impact

As a leading data, analytics, and technology company, Equifax and its affiliates support thousands of customers and millions of consumers across 27 countries. In recent weeks, Equifax has unveiled several steps leveraging its unique data assets to support our customers in this unprecedented and rapidly changing economic environment where consumers are impacted like never before. We will continue to introduce new, creative solutions to help our customers of all sizes navigate these difficult times. Marketing Technology…

Equifax Announces New Chief Marketing Officer

Lindsay Parker to Lead Global Marketing Organization and US Information Services Marketing teams Equifax Inc. has named Lindsay Parker to a new global role as its enterprise Chief Marketing Officer and US Information Services (USIS) Marketing Officer. In this innovative dual position, Parker will lead the corporate marketing strategy as well as the USIS sales and revenue enablement efforts, which will result in a highly aligned and focused growth agenda. Parker will also serve as a key member of Equifax's senior…

Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry. This new relationship will bring together the unique data assets of both companies for offerings designed to meet the needs of financial services institutions. The Fair Credit Reporting Act (FCRA) and Fair Housing…

Equifax Launches Multi-Dimensional Fraud Prevention Solution

New Luminate Platform Combines Machine Learning, Advanced Analytics and Intelligent Orchestration to Help Mitigate Fraud Equifax continues its industry leadership in fraud prevention with the release of its cloud-based platform, Luminate. Introduced at Money20/20 in Las Vegas, Luminate uses advanced analytics, artificial intelligence (AI), machine learning and data orchestration to provide risk managers with insights to help manage fraud decisions across the consumer account lifecycle. Fraudsters have become more…

PreciseTarget Announces Expanded Strategic Retail Data Partnership with Equifax

New Solutions Combine PreciseTarget’s Product Taste Audiences with Equifax Economic and Spending Capacity Data PreciseTarget announced the expansion of a strategic data relationship with Equifax to help retailers more efficiently target and convert customers based on personal shopping taste.  Beginning in early November, the partnership will offer new products that combine PreciseTarget’s Product Taste Audiences with Equifax economic and spending capacity data, enabling retailers to more effectively identify and market to…

Equifax Announces New Chief Communications Officer

Amanda Rosseter to Lead Global Communications Strategy Equifax Inc. has named Amanda Rosseter to its new Chief Communications Officer position, where she will lead corporate, executive and transformation communications, and will serve on the CEO's extended senior leadership team. Rosseter is a communications leader with more than 25 years in external communications and global media engagement. Most recently, she led global external communications and media for The Coca-Cola Company, where…

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…

Equifax and Gwynn Group Team up to Deliver Comprehensive Collections Management Solution

Equifax Inc.  and Gwynn Group, Inc. announced a strategic collaboration to deliver a comprehensive collections management solution that guides users efficiently through the resolution of any case via an intuitive user interface. The accounts receivable (AR) management solution supports the entire collections lifecycle by providing insights into the progress of agents and third-party vendors and case communications from multiple devices. "This partnership with the Gwynn Group represents a rich combination of directly…

Equifax Outlook: Trends to Watch in Data-Driven Marketing

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …

Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities

Multi-Touch Attribution and Customer Journey Analytics Help Brands Optimize Campaign Performance and Measure a Customers Economic Impact on Their Business Equifax Inc., a global information solutions provider, launched OptimaHub, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the market. “Too often marketing KPIs stop at the acquisition of a new…

Millennials Stand Out as Being More Cautious About Their Personal Finances During COVID-19

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

Beacon Management Services San Diego Shows How You Can Help Prevent Identity Theft

According to a 2019 Internet Security Report by Symantec, cybercriminals are developing new mechanisms to commit fraud--- and no one is immune. If you have a credit card or a social security number, you are a potential target. Identity fraud affects 1 in 10 Americans every year, with 21% of these people having been victimized several times. If you are a victim, you need to file a police report and contact the Federal Trade Commission. You should also contact your bank if your credit card has been compromised. An…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

PreciseTarget Announces Consumer Taste Profiles

New Data Sets Will Increase Acquisition Audience and Augment Existing CRM Data for Retailers PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will expand retailers’ existing acquisition audience and augment their CRM files with taste data to solve the retail industry’s persistent sparse data problem. The announcement comes as PreciseTarget exhibits at the National Retail Federation’s 2020…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

TechBytes with Robert McGovern, CEO at PreciseTarget

What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? The journey led me to understand that retailers have sparse data about their customers. For example, the largest non-Amazon apparel retailer averages only two items sold per customer, per year. If you only buy a sweater and a pair of socks from a merchant, it barely knows you. Compare this with Amazon, which is selling over 100 items per year to its prime customers. PreciseTarget's…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…