Equifax Launches Industry’s First I-9 Compliance Offering Specifically Designed for E-Commerce Environment

Equifax Inc.has announced the release of the industry's first I-9 management service designed specifically as an e-commerce platform, and with small and midsize business (SMB) owners in mind. For years, large enterprise businesses have put their trust in the market-leading I-9 Management solution from Equifax. Now with the e-commerce launch of its I-9 Starter and I-9 Standard packages, Equifax makes it easier than ever for businesses of any size to manage their Form I-9 requirements. A long-time provider of an…

Equifax Announces New Head of Corporate Development

Sunil Bindal Named SVP to Drive Mergers & Acquisitions Equifax Inc. has named Sunil Bindal as Senior Vice President of Corporate Development, effective immediately. In this critical role, Bindal will report to Mark Begor, Equifax CEO, and serve on the company's Global Senior Leadership team. Marketing Technology News: AdCellerant Announces New Streaming TV Digital Advertising Product An established leader in mergers & acquisitions, Bindal joins Equifax from Total System Services (TSYS), where he most…

Equifax Names Andrea Lawson as Chief Talent and Diversity Officer

Equifax Inc. has appointed Andrea Lawson as the company's Senior Vice President and Chief Talent and Diversity Officer. Effective immediately, Lawson is promoted to this expanded global role and is responsible for activating talent strategy with a focus on furthering an inclusive and diverse workforce and culture. In this role, Lawson will continue to report to Carla Chaney, Chief Human Resources Officer, and will serve as the global lead for I&D initiatives. "We are committed to making Equifax an even more inclusive…

Equifax Brings Enterprises New Business Data Insights with Introduction of B2bConnect

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…

Equifax Announces Dorian Hare as Head of Corporate Investor Relations

Equifax Inc. has named Dorian Hare as Senior Vice President of Corporate Investor Relations, replacing Trevor Burns who takes the role of Senior Financial Officer for the Global Consumer Solutions (GCS) business unit. In this critical Investor Relations role, Hare will continue to serve as an extended member of the Equifax Senior Leadership Team. An established leader in corporate finance, Hare joins Equifax from Moody's, where he served as SVP of Investor Relations, providing and coordinating dialogue with Moody's…

Equifax, LVMH and the State of Illinois Trust the Okta Identity Cloud to Secure Workforce and Customer Identities

Organizations across industries leverage the Okta Identity Cloud to adapt to challenges brought on by the COVID-19 pandemic Okta, Inc., the leading independent provider of identity for the enterprise, announced that Equifax and LVMH selected the Okta Identity Cloud to seamlessly and securely connect their people to critical applications. Okta also announced that the State of Illinois successfully deployed the Okta Identity Cloud to enable its workforce to address the challenges brought on by the COVID-19 pandemic. Okta…

Equifax Launches Innovative New Solutions for Credit Monitoring and Identity Theft Protection

New products help consumers monitor their Equifax credit reports and better protect against identity theft at a lower cost Equifax announced the launch of two products that offer consumers competitively-priced options for monitoring their Equifax credit reports and helping protect against identity theft. Equifax Credit Monitor and Equifax Complete™ include monitoring features, Equifax credit report lock capabilities, and identity theft protection features. Equifax is currently the only bureau offering these unique sets of…

Equifax Deepens Weekly Consumer Credit Trends Data With Industry Specific FICO Score Segmentation

Integration Makes Equifax First to Offer Weekly, Industry-Specific FICO Score Segmentation Reports Equifax Inc. continues to help businesses of all sizes navigate this period of economic uncertainty. The company has announced the addition of industry-specific FICO® Score segmentation data to Equifax weekly U.S. National Consumer Credit Trends reports. With this integration, Equifax is the first organization to offer weekly, industry-specific FICO® Score segmentation reports—enabling businesses across industries to better…

Equifax Introduces New ‘Response DIGITAL’ Solutions To Bring Businesses Online In Social Distancing Economy

COVID-19 Has Redefined Consumer Expectations for the Digital Experience; New Offering Addresses Widespread Need for Digital Marketing, Identity Trust and Fraud Prevention Capabilities Required to Create Effective Customer Connections Online Equifax Inc. continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. Today, the company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer…

Equifax Announces New Chief Product Officer

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

Equifax Delivers Solutions to Help Customers and Consumers During COVID-19 Economic Impact

As a leading data, analytics, and technology company, Equifax and its affiliates support thousands of customers and millions of consumers across 27 countries. In recent weeks, Equifax has unveiled several steps leveraging its unique data assets to support our customers in this unprecedented and rapidly changing economic environment where consumers are impacted like never before. We will continue to introduce new, creative solutions to help our customers of all sizes navigate these difficult times. Marketing Technology…

Equifax Announces New Chief Marketing Officer

Lindsay Parker to Lead Global Marketing Organization and US Information Services Marketing teams Equifax Inc. has named Lindsay Parker to a new global role as its enterprise Chief Marketing Officer and US Information Services (USIS) Marketing Officer. In this innovative dual position, Parker will lead the corporate marketing strategy as well as the USIS sales and revenue enablement efforts, which will result in a highly aligned and focused growth agenda. Parker will also serve as a key member of Equifax's senior…

Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry. This new relationship will bring together the unique data assets of both companies for offerings designed to meet the needs of financial services institutions. The Fair Credit Reporting Act (FCRA) and Fair Housing…

Equifax Launches Multi-Dimensional Fraud Prevention Solution

New Luminate Platform Combines Machine Learning, Advanced Analytics and Intelligent Orchestration to Help Mitigate Fraud Equifax continues its industry leadership in fraud prevention with the release of its cloud-based platform, Luminate. Introduced at Money20/20 in Las Vegas, Luminate uses advanced analytics, artificial intelligence (AI), machine learning and data orchestration to provide risk managers with insights to help manage fraud decisions across the consumer account lifecycle. Fraudsters have become more…

PreciseTarget Announces Expanded Strategic Retail Data Partnership with Equifax

New Solutions Combine PreciseTarget’s Product Taste Audiences with Equifax Economic and Spending Capacity Data PreciseTarget announced the expansion of a strategic data relationship with Equifax to help retailers more efficiently target and convert customers based on personal shopping taste.  Beginning in early November, the partnership will offer new products that combine PreciseTarget’s Product Taste Audiences with Equifax economic and spending capacity data, enabling retailers to more effectively identify and market to…

Equifax Announces New Chief Communications Officer

Amanda Rosseter to Lead Global Communications Strategy Equifax Inc. has named Amanda Rosseter to its new Chief Communications Officer position, where she will lead corporate, executive and transformation communications, and will serve on the CEO's extended senior leadership team. Rosseter is a communications leader with more than 25 years in external communications and global media engagement. Most recently, she led global external communications and media for The Coca-Cola Company, where…

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…

Equifax and Gwynn Group Team up to Deliver Comprehensive Collections Management Solution

Equifax Inc.  and Gwynn Group, Inc. announced a strategic collaboration to deliver a comprehensive collections management solution that guides users efficiently through the resolution of any case via an intuitive user interface. The accounts receivable (AR) management solution supports the entire collections lifecycle by providing insights into the progress of agents and third-party vendors and case communications from multiple devices. "This partnership with the Gwynn Group represents a rich combination of directly…

Equifax Outlook: Trends to Watch in Data-Driven Marketing

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …

Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities

Multi-Touch Attribution and Customer Journey Analytics Help Brands Optimize Campaign Performance and Measure a Customers Economic Impact on Their Business Equifax Inc., a global information solutions provider, launched OptimaHub, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the market. “Too often marketing KPIs stop at the acquisition of a new…