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MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

iFOLIO Honored with Global Excellence Award, Best in Personalized Digital Marketing Solutions – 2019 by AI Global Media

In today's digital world, buyers are more informed and have high expectations when they interact with a company.  It's critical for enterprises to maximize that customer touchpoint with an experience that feels custom and differentiated. iFOLIO is recognized with the Global Excellence Award "Best in Personalized Digital Marketing Solutions – 2019" by AI Global Media for innovation, growth, and delivering results through an enterprise digital portfolio platform. Digital portfolios are…

TechBytes With Kevin Dean, President of Marketing Services at Experian

Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations with their customers – and data and technology are core components to achieving that objective. As president of Experian’s Marketing Services, much of my focus is ensuring brands have the necessary data, linkage, audience activation and measurement capabilities to better understand their customers and create an improved customer experience across all marketing channels. What makes Experian’s…

Leading CMOs Gain $4 for Every Dollar Invested in Marketing Measurement

2019 Study Commissioned by Equifax Finds Companies with Highest Measurement Maturity Generate More Than $73 Million in Additional Annual Revenue, Among Other Business Benefits Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc. (EFX), presented findings from a commissioned marketing measurement study conducted by Forrester Consulting on behalf of Equifax. The study found that marketers with high measurement maturity earn approximately $4 for every dollar…

Propelics Partners with Travel and Transport to Increase Mobile App Adoption

Partnership Brings In-Depth Knowledge and Agile Process to Dramatically Improve Mobile App for iOS and Android Propelics, an Anexinet company, and a leader in enterprise mobile strategy and world-class app development, announced that Travel and Transport, one of the largest travel management companies in the US, chose Propelics to help improve the travel company’s Dash Mobile app for iOS and Android. Pulling cross-functional teams together, Propelics facilitated its proven, fast moving, highly-effective process to refresh…

New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

Return Path Partners with Demand Metric to Study Marketers’ Understanding of Subscriber Engagement, the Tactics They Use to Improve Engagement, and How These Things Impact Email Deliverability and Overall Effectiveness In partnership with global research firm Demand Metric, leading email solutions provider Return Path  released a new research report, The State of Email Engagement. Following on the results of last year’s The State of Email Marketing report, this new research sought to understand the impact of subscriber…

ALC Announces Chudleigh as SVP

Steve Chudleigh to Lead ALC's Data Strategy and Operations ALC, a recognized leader in the data and identity products and services industry, has announced that Steve Chudleigh has joined the company as SVP, Data Strategy & Operations. He is a 28-year veteran of the data-driven marketing industry with wide-ranging experience that includes strategic planning and execution, developing market-driven multi-channel solutions, managing data operations and technology, and negotiating global data partnerships. In his new…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

The New Rules: Establishing Consumer Trust in a Post-GDPR World

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment arrived on May 25th when the European Union officially rolled out The General Data Protection Regulation commonly known as GDPR. The regulation is designed to protect consumer privacy and give individuals more control of their online footprint. GDPR places new limitations on how customer…

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of the most famous social network is advertising. That’s how Facebook made $16 billion in profit on revenues of $40.7 billion in 2017. And that’s how the whole digital advertising ecosystem works; it’s a $330 billion market worldwide. Zuckerberg explains that Facebook doesn't sell user…

C2 Systems Welcomes Jerry Kreitman as Senior Vice President of Sales

Jerry Kreitman Is an Award-Winning Sales Executive with over 30 Years in the Industry C2 Systems is pleased to announce that Jerry Kreitman has joined the company as Senior Vice President of Sales. Jerry will be responsible for leading C2’s sales and marketing teams, as well as developing new business and partnership opportunities for the company’s Covalent loan origination solution and Vision data aggregation and decision engine. “Jerry is well-known in the lending industry, an award-winning sales and business development…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

Focus on ‘Data Centricity’ to Achieve Higher Sophistication by 2019

Latest Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that US marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

ERPScan Experts Decide on the Major Cyber Risks for Various Industries 2017

ERPScan Experts Estimated Cyber Risks for Various Industries ERPScan research team released "ERPScan Data breach Report 2017" dedicated to the analysis of major attacks in various industries. If your company is based in the USA and employs 5000+ workers, you may become a victim of a breach, which average cost amounts to $5 million. Based on more than 200 incidents, the report aimed to show the specifics of cyber-endangered industries and their business applications systems. Along with other findings, the results…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

Eight Predictions for 2018

It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new again thanks to digital signals and the growing popularity of identity graphs, that can link devices and signals to individuals and/or households. New and existing providers are breathing new life into these channels with innovative solutions that allow marketers to retarget consumers off a…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

SnapApp Scoops $10.2 Million Series B Funding to Fuel Continued Growth

SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers. The company confirmed that this investment will be used to support SnapApp's strategic growth…