Folloze And 6sense Announce Technology Partnership To Power Digitally Rich B2B Buyer Journeys

Partnership harnesses intent and predictive data with personalized experiences and sales orchestration to enable integrated, omnichannel campaigns across the entire buyer journey Folloze and 6sense today announced a technology partnership that combines 6sense’s intent, predictive, and account engagement data with Folloze’s personalized buyer experience and sales orchestration capabilities. Using real-time data to understand buyer behavior, the integration will identify target accounts and deliver contextual buying…

Folloze Announces New Features to Its B2B Personalized Marketing Platform

Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and…

RollWorks Announces Technology Partner Ecosystem; Adds Folloze, LeanData, Opensense, and PFL to Team of Market Leaders

Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show…

Folloze Launches ‘ABM Now’ Solution to Accelerate Time to Revenue for B2B Vendors

Industry leaders Folloze and Demandbase collaborate to streamline the planning and execution of Account-Based Marketing campaigns Folloze announced the launch of ABM Now, an all-in-one Account-Based Marketing (ABM) solution that includes the Folloze Personalized marketing platform powered by Demandbase firmographic data. ABM Now enables marketers to quickly plan and execute highly personalized revenue-generating campaigns against their target accounts. Today, the success of any ABM program requires both a customer-centric…

Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies

Folloze ABM for Microsoft Dynamics 365 Delivers a Highly Personalized Account-Based Experience Solution to Power the Customer Journey Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

MarTech Interview with Etai Beck, CEO at Folloze

"If you want to be successful either in Marketing or Sales, you have to provide actual value to every prospect and every customer each time you have a touch point with them." Hi Etai. Welcome back to MarTech Series. Can you tell us about your most memorable moments in MarTech from 2011-2019? Professionally, the most amazing thing that happened to me during that time was Co-founding Folloze in 2013 and building it into an innovative and successful company. In addition to creating an important product that solves a very…

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze

Tell us about your role and the team/technology you handle at Folloze. I am the Chief Product Officer and Co-Founder at Folloze. Folloze provides a powerful next-generation Customer Engagement platform that combines content, AI-powered Personalization and seamless process to deliver a Customer Experience journey that dramatically impacts our customers’ pipeline creation, closing rate and upsell revenue. How do you bring AI to the centre of Sales and Marketing Technologies? AI - and the data associated with it - are the…

Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer Engagement Platform, is unveiling the Personalization Engine - its newest offering designed to leverage robust data and artificial intelligence (AI) to customize content-based experiences throughout the customer journey. This new Engine enables B2B enterprises to engage both current and prospective customers in much deeper and more meaningful ways. Personalization is a key factor in customer…

Interview with Etai Beck, CEO and Co-founder, Folloze

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating aspect of leading an ABM platform? I’m the CEO and one of the co-founders at Folloze. We are so excited to be writing the next chapter in marketing innovation history. As inbound marketing has matured and become a well-established practice, we are ready for the next challenge in B2B…

Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies

For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a higher ROI from sourced leads via ABM. While ABM as a strategy has been effective for B2B companies, there is a missing component that creates missed growth opportunities: the lack of focus on individuals and customer success. "The big flaw in account-based marketing from a…

Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

Video on Demand (VoD) Market is Expected to Reach USD 175 Billion by 2026

According to a recent study from market research firm Global Market Insights, Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global video on demand (VoD) market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content. Marketing Technology News: Teads Launches Teads…

VERB Adds Market America to Growing Roster of Clients

VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream e-commerce, webinar, CRM, and marketing applications for entrepreneurs and enterprises,  announced that Market America, a global product brokerage and internet marketing company that specializes in one-to-one marketing, has begun adoption of verbCRM, VERB’s interactive video-based customer relationship management and sales enablement platform, for its global network of entrepreneurs or…

ironSource Aura Announces Partnership with Orange France

ironSource Aura, the leading engagement platform for mobile carriers and OEMs, announced a partnership with Orange France, who will be utilizing the ironSource Aura solution on its Android B2C handsets across France. Through the integration, Aura provides Orange France with the capability to optimize the device experience and provide valuable content, apps, and services to its users from the moment of device setup, and throughout the lifecycle of the device. The platform is designed to elevate engagement between Orange and…

CIOs Feel Squeezed Between the Need to Accelerate Digital Transformation

Software intelligence company Dynatrace, announced the findings of an independent global survey of 700 CIOs revealing IT leaders are increasingly concerned accelerated digital transformation, combined with the complexity of modern multicloud environments, is putting already stretched digital teams under too much pressure. This leaves little time for innovation, and limits teams’ ability to prioritize tasks that drive greater value and better outcomes for the business and its customers. According to the research: 89%…

Baker Tilly Leverages LinkedIn Marketing & Kennected

With the help of Kennected, and by leveraging LinkedIn marketing, the consulting company Baker Tilly Live grew $240k new revenue within 30 days. Baker Tilly Live is a suite of consulting services focused on helping businesses optimize their leadership, skills, and systems. "What I didn't realize was how much it took for me to really perfect my own processes along the way. Once you open up these conversations, it's the integrity of your follow up—that's what earns the business that you need," Joseph Heraldo, President…