App Annie And IDC Report Reveals That In Q1 Consumers Spent $1.7B Per Week In Mobile Games

App Annie, the mobile data and analytics company driven by AI today in partnership with IDC, released the Gaming Spotlight 2021 report. Spending on mobile is set to extend its lead to more than 2.9x over desktop gaming and 3.1x more than home game consoles. One year into the pandemic, demand for mobile gaming continues to increase. Globally, users downloaded 30% more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at over 1 billion games per week. In Q1 2021, consumers spent $1.7 billion per week in…

MediaKind: NBC Olympics Selects Encoding Technology for Its Production of Olympic Games in Tokyo

NBC Olympics, a division of the NBC Sports Group, has selected MediaKind to provide video contribution and distribution solutions for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23 – August 8. The announcement was made by Christopher Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Matt McConnell, CEO, MediaKind. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software “We are…

Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners The partnership will see the imminent launch of Adverty's seamless In-Play™ and In-Menu™ ads in GTG's popular…

Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

New paper reveals key mobile game developer monetization strategies for 2021 Immersive in-game advertising, where non-interruptive brands ads are seamlessly integrated into gameplay, is emerging as an important new monetization channel, with 46.3% of mobile game developers citing it as a key opportunity for 2021. In a global mobile developer survey by InGamePlay brand advertising platform, AdInMo, confirms that In-App Purchases (65.8%) and in-game advertising (53.8%) are still the most popular forms of monetization, but…

yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published by yellowHEAD, the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,”…

GameStop Partners With Klarna to Offer Gaming Community a More Innovative and Flexible Shopping Experience Online and in Store

GameStop will also participate in `Playing for Keeps,' Klarna's interactive, live-streamed gaming events featuring world-renowned gamers and celebrities Klarna, the leading global payments provider and shopping service, announced that it has entered into an agreement with GameStop to provide the world's largest retailer of video games and pop culture collectibles merchandise access to its flexible, secure and interest-free buy now, pay later payment service. GameStop will also be featured in Playing for Keeps, Klarna's…

JoyPac Launches HyperFuel – a ‘Virtual’ Accelerator Program for Hypercasual Games

Publishers accepted into the Hyperfuel program will receive mentoring, hand-on design help from initial concepts through to the finished game, with JoyPac acting as global publisher ready to back chosen developers with a significant UA spend Games publisher JoyPac has launched HyperFuel - its new accelerator-style program to help developers and publishers with great ideas for hypercasual mobile games turn them into reality. Developers selected to join will be given funding to help them through the prototyping and…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First

Anzu.io, the world-leading provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football Esports League. Under the new deal, Anzu's platform will enable programmatically delivered, blended in-game ads to be shown during a live esports tournament. This partnership is groundbreaking for the gaming industry; it represents the first time in history that advertisers will have the opportunity to…

Eek! Games Invites Anzu to House Party with New Partnership Announcement

Anzu.io, the world-leading in-game advertising platform, announced that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu's solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy. House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of…

Veritas Entertainment and Anzu.io Bring Real-life Brand Ads Straight Into Video Games and Esports in New Partnership

Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, the two companies, both innovators in the bustling gaming and esports industries, will team up to offer advertisers unprecedented opportunities to connect with hyper-engaged audiences in games, in esports tournaments, and in live streams. Meanwhile, the gamers will benefit from the enhanced user interface…

Anzu Inks Exclusivity Deal With Axis Games, Bringing In-Game Ads to Their Games on PC & Console

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of…

Caesars Entertainment and Scientific Games Extend Sports Betting and iGaming Partnership

Partners Extend Agreement as They Launch Digital Sports Betting and iGaming in Pennsylvania and the Launch of Sports Betting in Indiana Scientific Games Corporation and world-class gaming operator Caesars Entertainment, have extended their existing digital sports betting partnership in preparation for the relaunch of the 2020/21 major league sports seasons. The move comes following recent mobile sports wagering launches in Pennsylvania and Indiana and the launch of online casino gaming in Pennsylvania. "We're delighted…

Hyper Casual Games Saw Massive Growth in Q1 2020: New Report From Adjust and Unity Technologies Charts the Rise of the Blockbuster App Genre

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games' unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020. A new report from global app marketing platform Adjust charts the rise of a gaming app genre uniquely poised to benefit from…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Multiscription Announces Unleashd – the First In-Game Subscription Service for Free-To-Play Games

With more than 40 publishers already signed up including Nitro Games, Amuzo, Full HP and Northplay, Unleashd is slated to launch on Google Play later in 2020 Danish mobile gaming start-up Multiscription is launching Unleashd – a unique subscription service that gives mobile games publishers a novel take on free-to-play monetization without cannibalizing their existing revenue streams. Free-to-play publishers have the opportunity to add their games to the larger Unleashd subscription catalogue, with every game offering…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Tamatem, the Leading Mobile Games Publisher Raises $3.5 Million to Expand Beyond the MENA Market

Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. The purpose of this round is two-fold: to double down on Tamatem's efforts in the region, and to expand beyond the MENA to underserved markets worldwide. In 2020, Tamatem will grow the marketing scale of their existing titles, including…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…