Mobile Games

For many people, the word “gamer” connotes a stereotype of a reclusive teenage boy holed up in his parent’s basement playing video games. The reality has been shifting for a long time, but the pandemic has flipped it on its head entirely.…
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Akamai Technologies, Inc, the world's most trusted solution for protecting and delivering digital experiences, released research showing that cyberattack traffic targeting the video game industry grew more than any other industry during the…
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App Ape, the Japanese provider of analytics and market insights on mobile apps, and AppTweak, the #1 ASO tool for apps and games driven by data science, are pleased to announce the release of an exclusive white paper: Japan's Mobile Game…
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LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, announced the results of a global consumer survey that assessed how mobile gaming activity is…
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AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers.…
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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CDK Global, Inc., automotiveMastermind, Qualtrics, ZipperAgent and Tamatem. CDK Global Research…
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AppLovin, a mobile games company that fuels the growth of many of the world’s most popular mobile games and game studios, announced it has made strategic investments in two more studios: Clipwire Games and Geewa. Terms of the investments…
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ironSource Doubles Down on the Mobile Games Vertical With Its Own Publishing Arm for Ad-Based Games Leading mobile marketing company ironSource announced today the launch of mobile game studio Supersonic Games, a new company that will…
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Based on years of ad monetization and big data analytics technology, UPLTV released a "User-level Ad Revenue Tracking" (UART) and has shown how this new functionality has brought significant ROI improvement for mobile games…
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More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games attract players from nearly all…
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The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward…
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London Venture Partners, Ludlow Ventures, and Gregory Milken Also Participating in the Seed Round Knock Knock, a developer of chat-native games and technologies, announced that it raised a $2 million funding round led by Raine Ventures…
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"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What…
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NetworkNewsWire Announces Publication on Gamification and Entertaining Features Morphing Web Visitors Into Loyal Customers  NetworkNewsWire, a multifaceted financial news and publishing company,  announced the publication of an editorial…
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Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify…
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