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TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

Gannett Completes Acquisition of WordStream

Gannett Is Now Able to Offer a Full Spectrum of Digital Marketing Services Gannett Co., Inc. announced that it closed the acquisition of WordStream, Inc, a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to optimize their digital marketing services campaigns. The closing of the transaction follows the receipt of all necessary regulatory clearances and approval of the transaction by WordStream shareholders. “Today’s announcement is an important milestone as…

$150 Million Deal… Gannett Acquires PPC Giant WordStream

WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would enable the American media company to fortify their digital transformation journey. WordStream, founded by marketing influencer Larry Kim in 2007, is widely recognized as a leading provider of cloud-based SaaS solutions for local and regional businesses and agencies. The Online advertising…

Gannett Acquires SweetIQ to Expand the Scope of ReachLocal

Deal Enhances Gannett’s Digital Marketing Suite for Local Businesses and National Brands Gannett, the leading media and digital marketing company, announced today that it has acquired SweetIQ Analytics Corp. The acquisition will help Gannett in expanding the ReachLocal digital Gannett Acquires SweetIQ to Expand the Scope of ReachLocal marketing suite of products. SweetIQ is a leading provider of location and reputation management Software-as-a-Service (“SaaS”) solutions that enable businesses to manage their location…

Siegel Joins EZ Texting to Manage Product Strategy and Execution to Help Further Company Growth.

EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Josh Siegel as Chief Product Officer. With significant SaaS experience, Josh enables EZ Texting to grow its offerings and better serve unmet customer needs. “Josh fills a vital role on our leadership team, bringing a wealth of experience across the SMB space and an expansive, proven toolkit for addressing customer needs,” said Norman Happ, CEO of EZ Texting. “His customer focus and experience in companies of all sizes are why…

DAX Appoints Former Spotify Exec Les Hollander as Chief Growth Officer

DAX, the market leader in digital audio advertising, announced the appointment of Les Hollander to Chief Growth Officer for DAX US and Canada (CA). Reporting directly to Matt Cutair, CEO of DAX US, and Guy Jones, Commercial Operations Director of DAX Worldwide, Hollander assumes responsibility for the business’ US and CA sales development and brand recognition strategy. Working closely with the executive leadership team, Hollander is tasked with enhancing DAX’s programmatic buying channels and podcast publisher offering,…

EZ Texting Appoints Josh Siegel as Chief Product Officer

Siegel joins EZ Texting to manage product strategy and execution to help further company growth EZ Texting, the leader in SMS marketing software for business, announces the appointment of Josh Siegel as Chief Product Officer. With significant SaaS experience, Josh enables EZ Texting to grow its offerings and better serve unmet customer needs. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus “Josh fills a vital role on our leadership team,…

Local Media Consortium and Brand Safety Institute Create Media Buying “Local News Advertising Whitelist” to Unlock Local News…

The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, consultant and Founder of the IAB Tech Lab, today announced the creation of a media-buying "Local News Advertising Whitelist" that opens up thousands of vetted local media advertising opportunities for national brands and companies during times of crises, particularly as the coronavirus pandemic generates heightened media consumption. "The LMC's Local News Advertising Whitelist is launching at a time when local…

PreciseTarget Expands Executive Team with New CTO and VP of Marketing

Industry Veterans Will Fill Key Technology, Marketing, and Business Development Roles at PreciseTarget PreciseTarget has announced the appointment of three new executives to the company's senior leadership team. Mitch Paletz joins PreciseTarget as Senior Vice President, Channel Partnerships; Andrew McCasker joins as Chief Technology Officer, and Brian Graziano joins as Vice President, Marketing. Together, Paletz, McCasker, and Graziano will bring decades of leadership in technology and marketing to PreciseTarget’s mission…

Irish Firm VideoElephant Drives Global Supply for Online Video Advertising With a Fresh Capital Raise of €5.5 Million

Fast-growing Irish online video distribution company VideoElephant has closed a €5.5 Milion funding round led by blue chip Irish investor Act Venture Capital. The Dublin-headquartered company, founded in 2012, will use the new equity to expand its global workforce across its offices in Dublin, New York, Los Angeles, Berlin and Sydney. VideoElephant plans to almost double its workforce, as well as investing heavily in their IP and AI technology to support its growing library of over 2 million videos. Working with global…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

FiscalNote Names Josh Resnik Chief Content Officer and SVP/Publisher

Resnik to Redefine and Direct Technology and Media Company's Content Production, Distribution, and Monetization Strategy FiscalNote, a technology and media company providing information services and software that connect the world to their governments, announced that Josh Resnik has joined as Chief Content Officer and SVP/Publisher. In this role, Resnik will guide FiscalNote's strategy for producing, distributing, and monetizing content, including serving as SVP/Publisher of CQ and Roll Call, as well as leading all…

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

Outlier Introduces AI Powered Automated Business Analysis Platform

Delivers Industry's First Cross-Platform Root Cause Analysis Feature and Broadens Integration Support to Include Amazon Redshift Spectrum, Apache Druid & Google Ads Outlier, a pioneer in Automated Business Analysis, announced the release of the industry's first artificial intelligence (AI) powered cross-platform Root Cause Analysis feature. Root Cause Analysis allows Outlier to not only surface key insights about business changes automatically, but also identify the likely root causes of those changes. As part of this…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals

Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project, the Global Exchange for Advertising, shared highlights of its video business through the first half of 2018. During this period, Rubicon Project added new video inventory from premium publishers including Univision/FMG, Spotify, Flipboard and Gannett/USA Today Network, and reported that the total number of video buyers on its exchange had eclipsed 23,000. The company also noted that Private Marketplace (PMP) deals contributed…

USA Today Network Announces Launch of LOCALiQ – a Next-Generation Local Marketing Partner for Businesses

LOCALiQ Brings Together USA TODAY NETWORK’s Breadth of Insights, Data Intelligence, and Marketing Solutions to Help Businesses Succeed in Reaching Customers; Launches New Service to Drive Increased ROI USA TODAY NETWORK, part of Gannett Co., Inc., announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. LOCALiQ combines one of the largest local audiences of 120 million consumers with key platforms such as…

Mavenlink Expands to APAC With a New Office in Melbourne

Mavenlink is a Leading SaaS Platform for $3 Trillion Global Professional Services Industry Leverages Support from Victorian Government to Fuel International Expansion and Momentum Mavenlink, the leading global provider of cloud-based software for the modern services organization, is expanding its geographic presence with the opening of its first Asia-Pacific office in Melbourne, Australia. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream The new Melbourne office will serve Mavenlink’s fast-growing…

Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…