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Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Helly Hansen Delivers Personalized Experiences to Outdoor Enthusiasts with Kibo

Personalization and Advanced Recommendations Drive 100% Increase in Revenue Per Session Kibo, a leader in unified commerce, announced that customer Helly Hansen increased performance in the U.S. and Europe with personalization from Kibo Personalization, powered by Monetate and Certona. Helly Hansen, the Norwegian producer of outdoor and workwear gear, sells directly to customers in 19 stores around the world; as well as to an international audience online. The marketing team at the company’s Norwegian headquarters and…

Media Environments Continue to Improve Despite Global Pandemic, IAS Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and fraud. In the first half of 2020, consumers worldwide spent notably more time with various media as they observed the stay-at-home guidance of their respective geographies. According to eMarketer, consumers are now spending an extra hour per day on digital media alone compared to 2019.…

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager. Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS's new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to…

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science (IAS), the global leader in digital ad verification, announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional…

IAS Rebrands Its Media Quality Metric to “Quality Impressions”

Integral Ad Science (IAS), the global leader in digital ad verification, announced the rebrand of its MRC accredited metric "Qualified Ads" to "Quality Impressions". IAS's Quality Impressions represent a proprietary set of metrics that help ensure media quality transparency. To qualify as a Quality Impression, an ad unit must be viewable, by a real person, in a brand-safe and suitable environment - all within a campaign's correct geographical parameters. Marketing Technology News: Taboola and Outbrain Call off Their…

IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements

Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

IAS and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized. More than ever before, advertisers are searching for ways to…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

TeamUp Fitness App ‘Changes The Game’ For Fitness Professionals And Fitness Enthusiasts Around The World

PUSHiC2 Announced the Launch of a New Social Fitness App Built Exclusively for the Fitness Community How did TeamUp Fitness change the game with their fitness app, you may ask? TeamUp Fitness created features for fitness professionals to make money from the content they create. The app’s unique “Lock your content feature” allows a Fitness Professional to Lock exclusive content either per individual posts or all their content for a monthly subscription. TeamUp developed a unique feature called the “Marketplace” where a…

Trelleborg’s Richard Hepworth, Client of Stein IAS, Wins Ana Business Marketing Corporate Marketer of the Year Award

Stein IAS client and B2B leader, Richard Hepworth, President of Trelleborg’s marine & infrastructure operation, has taken home the accolade for Corporate Marketer of the Year at the internationally-renowned ANA Business Marketing B2 Awards. The company supplies the world’s ports and civil infrastructure with highly engineered polymer solutions. Tom Stein, chairman and chief client officer at Stein IAS, said: “Over the last 10 years, Richard Hepworth has transformed Trelleborg marine and infrastructure’s marketing…

Intellias and HERE Celebrate Five Years of Partnership in 2020

Over the years, this engineering hub has delivered dozens of major software releases for customers in automotive, transportation, mobility, and other industries HERE Technologies, a global leader in location data and digital mapping services, and Intellias, a leading provider of software engineering services in Central and Eastern Europe, celebrate five years of successful partnership and announce plans for future cooperation. In 2015, Intellias began working with HERE to set up outsourced engineering capabilities in the…

Nuvias Announces Zoom Partnership in Europe

Nuvias UC, the Unified Communications Practice of the Nuvias Group, a leading, high-value, solutions-led EMEA Distributor, announces its European partnership with Zoom Video Communications and its appointment to Master Agent for Zoom. Leveraging many years of experience in distributing and supporting video solutions, Nuvias also announces the availability of Zoom Room bundles consisting of Zoom Room compatible video hardware from Poly, Zoom licenses, plus white labelled installation and support services. “Zoom is the…

New Mediasite Mosaic Delivers One-Click Video Capture for Distance Learning and Remote Work

Manage and upload collaborative recordings from Zoom, Teams and other video and web conference systems in addition to creating video communications At InfoComm Connected 2020 Mediasite launches its powerful new one-click video capture tool, Mediasite Mosaic. This lightweight, cross-platform app enables teachers, students, trainers and remote workers to have a video studio at their fingertips and manage recordings from web conferencing tools. This is one of many new enhancements to Mediasite’s suite of award-winning video…

Mediasite Announces Advanced Integration with Zoom for Hybrid Learning

Mediasite is central destination for all Zoom recordings; new streamlined LMS integration in Mediasite gives users more control over what collaborative content is recorded and routed to Mediasite At InfoComm Connected 2020, Mediasite announces an advanced integration with Zoom Video Communications, Inc. to make it easier than ever before to deliver hybrid learning to students this fall. “Web and video conference systems like Zoom are being used prolifically by schools from primary to collegiate levels to facilitate the…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…