Ad Fontes Media, the Media Bias Intelligence Leader, Exceeds Initial Fundraise Expectation by 140% and Launches Ad Apex

Investments in Public Benefit Company Spiked During The 2020 Presidential Election as Demand for Unbiased Content Increases Ad Fontes Media, the media bias intelligence leader and producer of The Media Bias Chart®, today announced it has successfully closed its initial fundraising round. In conjunction with the news, Ad Fontes Media also announced the launch of its Ad Apex™ solution suite. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private……

IAS Launches First Industry-Wide Digital Ad Verification Training Program

Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry's first globally accredited training program for digital ad verification. Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality," said Tony Marlow, CMO, IAS. "In a fast-paced environment where technology…

Enthusiast Gaming Signs Integrated Partnership With TikTok

Partnership to create custom content leveraging media advertising, esports sponsorships, influencer marketing, and entertainment activations across Enthusiast Gaming’s diversified fan engagement platforms Enthusiast Gaming Holdings Inc.  the largest gaming media platform in North America, reaching over 300 million monthly video game and esports fans worldwide, is excited to announce that it has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage…

 MarTech Interview with Tobias Knutsson, CEO at Adverty

Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital communication. Everything from classified ads and banners to being the CEO of one of Sweden’s largest companies in content and native marketing. Games and apps are the communication channel of the future and are already equated with social media when it comes to reach so when the…

IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification

Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG's certification seals that apply to its ad verification technology. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… "A longstanding member of TAG, IAS is committed to providing our partners with the trusted…

Co-Founder of GR0 Jon Zacharias Releases Guide on How to Calculate ROI on Organic Search

Founder of digital marketing agency GR0 and SEO guru Jon Zacharias is releasing some of his key tips on measuring the Return on Investment (ROI) for organic search and other SEO efforts. This information is meant to help burgeoning entrepreneurs who are starting up their own marketing agencies and looking to become SEO experts and help their clients improve their own Google rankings. Zacharias already does this for his dozens of brands, working with a team of over 30 people to help any company elevate its Google ratings.…

Jon Zacharias Releases Guide On How To Scale a Digital Marketing Agency

For young entrepreneurs out there, no thought is scarier than that of trying to scale your business up and continue to grow it without moving too fast and finding yourself in the red. Jon Zacharias, co-founder of GR0 and long-time digital marketing expert, is opting to share some of his personal tips for how to successfully scale your agency, and how to do it with Covid-19 in mind. These include his own learnings from recent ventures, and have helped him to grow his agency to over 30 employees and achieve one million new…

Entravision Announces Launch of the Newly Revamped Noticiasya.com News Destination

Entravision Communications Corporation, a leading global media and marketing technology company, announced the launch of its newly revamped premier online news destination, Noticiasya.com. The website, powered by Emmy award-winning Entravision television content creators, features a fresh design, upgraded navigation, and additional entertainment & sports content, as well as leverages SEO and other innovative tools to increase user engagement, providing site visitors and advertisers with an enhanced overall experience.…

Comscore Announces Agreement with “Game Time with Boomer Esiason” Producer for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the producer of "Game Time with Boomer Esiason" with Comscore's industry-leading local TV measurement currency across all 210 Comscore Television Markets. "Game Time with Boomer Esiason" is one of the leading sports series, featuring one of the nation's most popular sportscaster, interviewing sports' foremost personalities in original half-hour episodes, every week of the year.…

Jon Zacharias Talks SERP Features That Marketers Should Target

Entrepreneur and digital marketing expert Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled, Jump Ahead of the Competition with SERP Features,…

The Congruence Effect Report from IAS Shows Ad Context is Critical

Integral Ad Science (IAS), the global leader in digital ad verification, released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference. “Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence of an ad’s message to the sentiment of its contextual surroundings is a critical piece of this puzzle,” said Tony Marlow, CMO, IAS. “This new research…

IXIASOFT Announces the Acquisition of AuthorBridge from Stilo International

IXIASOFT addresses a growing market of non-DITA authors, while reinforcing its leading position in the global CCMS market IXIASOFT, a leading DITA CCMS software company based in Montreal Canada, announces that it has acquired AuthorBridge from Stilo International, a UK-based provider of software tools helping organizations automate the conversion of content to XML. Developed in collaboration with IBM, AuthorBridge is a DITA-based web editing tool providing SMEs with a guided and fluid authoring environment. AuthorBridge is…

Simplr Partners with Gorgias, Creating an eCommerce Stack Designed to Empower CX Leaders to Generate Revenue and Loyalty

Simplr, a human-first, machine-enabled customer experience solution, has partnered with Gorgias to provide eCommerce brands with a customer service stack that is custom-built to turn contact centers into revenue drivers via 24/7 rapid-response digital customer engagement. Gorgias is the only eCommerce-specific customer service helpdesk built for brands on Shopify, Magento, and BigCommerce. Gorgias centralizes customer support, integrating email, chat, phone, SMS, Facebook and Instagram all in one place, allowing customer…

Gorgias Raises $25 Million Series B to Enhance E-Commerce Customer Support

Gorgias has grown over 200% in 2020 and plans to double its global workforce Gorgias, the e-commerce customer support platform, announced that it has raised a $25 million Series B round following the company's 200% year over year growth in 2020. The round, which is being led by Sapphire Ventures with participation from SaaStr, Alven, Amplify Partners, CRV, and Greycroft, brings Gorgias' fundraising total to more than $40 million, and its valuation to more than $300 million. The round will be used to accelerate product…

CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry's priority list. Marketing Technology News: Solodev Achieves AWS Public Safety & Disaster Response Competency Status "2020 has proven to be a year of accelerated change in the digital ad industry, with major shifts…

Radial Announces Ilias Simpson as Chief Executive Officer

Radial, a bpost group company, the leader in omnichannel commerce technology and operations, announced the appointment of Ilias Simpson as Chief Executive Officer of Radial and Parcels & Logistics North America. In his new role, Simpson will draw on his many years of industry experience, and most recently his tenure as Senior Vice President of Fulfillment Services and member of the executive leadership team to lead the company toward continued success and growth. Simpson comes to the role with expertise in business…

Mediabrands Partners With Affle’s mediasmart Platform to Strengthen Its Programmatic Advertising Offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

As Enthusiasm for Black Friday Continues to Fade, COVID-19 May Bring an End to Big Shopping Holidays

This year, 77% of PNW shoppers intend to skip in-store shopping on Black Friday, and 65% report disinterest in the well-known shopping holiday Holiday shopping won't revolve around big shopping events this year with less support and interest in both Black Friday and Cyber Monday, according to a report from Washington State University's Carson College of Business (CCB). Marketing Technology News: Vonage Partners with MODRON The college's fourth annual Holiday Retail Report finds an overwhelming majority of PNW shoppers…

Stein IAS’ New Report Heralds the Importance of Emotion in B2B Marketing

Understanding how people think and act has always been at the heart of the most powerful consumer marketing. However, a new report from Stein IAS, ‘In Search for the Emotionally-Qualified Lead (EQL)’ reveals why emotionally-lead marketing is just as important in B2B buying decisions. Marketing Technology News: xTuple Launches ERP-E-Commerce Integrations with Shopify, Woo Commerce and ShipStation A major study by Google and Gartner indicates that, while the average B2C brand has an emotional connection with between 10%…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…