Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools, data-driven campaign optimization, and precision audiences. Kinesso will be comprised of Cadreon, IPG’s addressable…

Genpact Artificial Intelligence Engines Help Companies Accelerate AI Adoption

Enhancements to Genpact Cora Platform Speed AI Implementations and Transformation to Drive Competitive Advantage Genpact, a global professional services firm focused on delivering digital transformation, launched enhancements to its Genpact Cora digital business platform, with pretrained artificial intelligence (AI) accelerators that help companies more easily and quickly adopt AI to drive business impact across the enterprise. A recent Genpact study of more than 500 senior executives cites top barriers to AI adoption…

Conga Unveils New Artificial Intelligence Engine

Company Launches Conga AI Analyze, Surpasses 900,000 Users on its Digital Document Transformation Suite Conga, a leader in end-to-end Digital Document Transformation, announced the release of Conga AI Analyze, a new product that leverages artificial intelligence (AI) and machine learning (ML) to unlock actionable business insights from digital documents and contracts. “Everyday documents — including contracts — are the lifeblood of modern business, but organizations struggle to turn the information hidden within them…

Qualcomm Artificial Intelligence Engine Powers AI Capabilities of Snapdragon Mobile Platform

Artificial Intelligence Engine Supported by Leading OEMs, Developers and Cloud Providers Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, introduced its Qualcomm Artificial Intelligence (AI) Engine, which is comprised of several hardware and software components to accelerate on-device AI-enabled user experiences on select Qualcomm Snapdragon mobile platforms. The AI Engine will be supported on Snapdragon 845, 835, 820 and 660 mobile platforms, with cutting-edge on-device AI processing found in the…

Shopin Strengthens Artificial Intelligence Engine with Stylit Data Acquisition

Shopin Continues Explosive Growth Momentum with Shopper Data Trove from Stylit Shopin, the first universal shopper profile that delivers the most personal shopping experience on retailers' websites using blockchain and artificial intelligence (A.I.) technology, announced the acquisition of Stylit's database. The acquisition gives Shopin access to over 5.4 million data points of shopping preferences from style personality and clothing sizes to budget. This powerful asset of aggregate data will strengthen Shopin's A.I.…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the…

TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New Enhancements Provide Expanded Account-Level Insights and Access to Buying Team Insiders to Accelerate Sales Opportunities and Revenue Growth TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help B2B sales teams identify Confirmed Projects within their active Total Addressable Market (TAM). TechTarget’s Priority Engine is the leading SaaS-based B2B purchase intent insight platform, delivering direct access to…

Wrike Delivers Unified Digital Workplace with New Business Intelligence Connector and Integration Engine for Automating Workflows Across the…

Connector to Tableau, Resource Management Tool, and Security Features Expand Offering for the Enterprise Wrike Collaborate Conference - Wrike, the collaborative work management platform for high-performance teams, is unifying the enterprise with a single digital workplace that ensures work aligns with the most important business objectives. The company announced today at the Wrike Collaborate conference the following add-on options: a Business Intelligence (BI) connector to Tableau, the leading analytics platform; Wrike…

WrightIMC Adds 20-Year Search Engine Optimization And Digital Marketing Veteran Elmer Boutin As VP Of Operations

Digital marketing and search engine optimization veteran Elmer Boutin has joined WrightIMC as Vice President of Operations. Boutin will be responsible for ensuring the success of WrightIMC’s many clients. His expertise in technical search engine optimization combined with his years of experience providing successful digital marketing solutions will further strengthen WrightIMC’s already exemplary leadership team. Boutin’s passion for training the next generation of digital marketers will allow WrightIMC to further its…

Quest Data Modeling and Data Intelligence Enhancements to Strengthen Data Operations and Governance for Data Empowerment

Quest Software, a global systems management, data protection and security software provider, announced today important enhancements to erwin Data Modeler and erwin Data Intelligence only five months after its acquisition of erwin, Inc. When integrated, these solutions provide a closed loop for metadata management, and automate both processes and workflows to improve time to value for key digital transformation initiatives, such as cloud migration, optimize regulatory and risk compliance efforts, and increase data literacy. …

AppTek Named Among Pure-Play Vendors Targeting Best of Breed Intelligence in New Now Tech Report for Conversational Intelligence

Leading independent research firm cites AppTek amongst other vendors for their role in helping enterprises deliver customer experience (CX) insights and improve CX behaviors at scale, and accelerate revenue growth by extracting actionable insights from multi-channel conversations. AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), Text-to-Speech (TTS) and Natural Language Processing / Understanding (NLP/U) technologies, today…

HULFT Introduces Business Intelligence Service

HULFT, Inc., the global data integration leader, announced a new business intelligence service that helps companies connect diverse data sources and visualize KPIs and other business performance data within weeks. The offering utilizes HULFT Integrate, the company’s flagship data integration product, combined with Microsoft Power BI as the front-end visualization engine. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “But they've learned that dashboards are only as good as the data…

Affinity Builds on Record Growth with Appointment of New Engineering and Marketing Leaders

Leader in Relationship Intelligence CRM hires Michael Montesano and Paul Ross as vice presidents of engineering and marketing, respectively Affinity, the leading relationship intelligence CRM platform, announced today it has bolstered its executive ranks with the hiring of Michael Montesano as vice president of engineering and Paul Ross as vice president of marketing. Both executives are veterans of scaling enterprise software companies and will play vital roles in the company’s growth as it continues to…

Registration Is Open For WP Engine Summit/2021, WordPress’ Premier Event

Reshma Saujani, Founder and CEO of Girls Who Code, is one of several featured keynote speakers WP Engine, the WordPress technology company, announced registration is open for its signature event, Summit/2021. Now in its sixth year, this premiere global conference for developers and marketers will be a digital event on June 24th, featuring engaging content and dynamic expert speakers with a mix of live-streamed and on-demand content, including online networking opportunities. Keynoting Summit/2021 will be Reshma…

Bizconnect Launches First Global Business-to-Business Search Engine and Community

Partnership with Dun and Bradstreet ensures small businesses find verified B2B leads with guaranteed results or their money back Bizconnect, a global B2B search engine dedicated to connecting businesses and organizations worldwide, emerged from stealth mode today with the official launch of the industry-first B2B search engine and community. Unlike other search engines including Google, Alibaba, Yahoo! and Bing, Bizconnect's mission is to help B2B businesses, organizations, and professionals connect using a secure, verified…

BigID Partners with Databricks to Automate Data Discovery and Intelligence for Analytics and AI

BigID, the leading data intelligence and management platform for privacy, protection, and perspective, announced their partnership with Databricks, the data and AI company, to drive business value by bringing transformative data discovery and context for analytics and artificial intelligence (AI). Together, BigID and Databricks enable organizations to unleash the value of their enterprise data in the cloud. BigID enables customers to find and identify their sensitive and critical data in Delta Lake on Databricks and take…

Glassbox to Unveil Experience Intelligence Technology at DigitalWorld Event

Glassbox, a leader in digital journey analytics, will reveal the next evolution in customer experience management, Experience Intelligence, at their annual user conference, DigitalWorld. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The DigitalWorld virtual event will bring together leading digital experience experts and practitioners from May 25-26, 2021. Event speakers range in their background and industry of expertise, united by their approach to…

Demand Science Acquires TrustedOut, Adding AI-Powered, B2B Content and Data Intelligence to Its Global Revenue Intelligence Platform

TrustedOut Is the Fifth Acquisition for Demand Science Over the Past Seven Months to Further Complement Its 100% Year-Over-Year Organic Revenue Growth Demand Science, providing a Global Revenue Intelligence Platform with a data-centric, innovative B2B product and solution set that delivers growth for over a thousand of the world's largest software, technology and B2B services companies, today announced the acquisition of TrustedOut, SAS, a content intelligence platform utilizing artificial intelligence (AI) to enable…