Kubient Set to Join Russell Microcap® Index

Kubient, Inc., a cloud-based software platform for digital advertising, is set to join the Russell Microcap® Index at the conclusion of the 2021 Russell indexes annual reconstitution, effective after the US market opens on June 28, according to a preliminary list of additions posted June 4. Marketing Technology News: Mercy Ships Selects Emplifi To Centralize International Social Media Campaigns And Boost Fundraising… Membership in the Russell Microcap® Index, which remains in place for one year, means automatic…

Kubient Nominates Digital Advertising Industry Experts Jon Bond and Larry Harris for Election to Board of Directors

Kubient, Inc., a cloud-based software platform for digital advertising, has announced that the Board of Directors has nominated Jonathan "Jon" Bond and Lawrence "Larry" Harris to be elected as directors at the Company's annual meeting of stockholders on June 30, 2021. Marketing Technology News: Oxford University and Oracle Partner to Speed Identification of COVID-19 Variants Bond brings over 35 years of experience within the advertising and marketing space and is considered to be one of the industry's most recognized…

Kubient Appoints Kimberly Kahn as VP of People Operations

Kubient, Inc., a cloud-based software platform for digital advertising, announced today that it has appointed Kimberly "Kim" Kahn to the newly created position of VP of People Operations, effective May 10, 2021. The VP of People Operations will be responsible for but not limited to recruitment, employee relations, benefits administration and building a company culture. Kim will directly report to the Company's Interim CEO, Paul Roberts. Marketing Technology News: 7th Minute Selected as NextTECHNow Partner; Launches…

Kubient Appoints Former MediaMath and DoubleVerify Executive Leon Zemel as Chief Product Officer

Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today announced that digital advertising industry veteran Leon Zemel has joined the Company as the new Chief Product Officer. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Most recently the Senior Vice President of Programmatic and Platform Product at DoubleVerify, Zemel joins Kubient with an impressive 15+ year career as a…

TronTV Selects Kubient as Premiere Transparent Programmatic Partner for Ad Fraud Prevention Through KAI

Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its partnership with TronTV, the free AVOD streaming service reaching 85 million monthly viewers, as the platform's first premiere programmatic partner to detect ad fraud. The partnership will mark Kubient's first play in the desktop app space. Marketing Technology News: How to Start Creating…

Kubient Announces Engagement with Lake Street Capital Markets, LLC to Provide Merger and Acquisition Services

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced that it has engaged Lake Street Capital Markets, LLC ("Lake Street"), a research-powered investment bank focused on growth companies, to provide Merger and Acquisition ("M&A") services within the advertising technology ("ad tech") ecosystem. More specifically, Lake Street will look for mergers, acquisitions, or strategic investments in complementary…

Kubient Reveals Ad Execs Are Seeking More Insights for Their Ad Spend

Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of advertising professionals that sought to take a snapshot of the industry's perspective on the multi-billion dollar problem of advertising fraud, how they allocate budget based on risk, the channels that have the best ROI, as well as the overall lack of confidence in the industry's ability to…

Kubient’s KAI Identifies SynthNet Ad Fraud

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced the identification of previously undetected fraudulent synthetic network (SynthNet) designed to present web based or computer-generated traffic as legitimate mobile application traffic coming from premium app publishers. The SynthNet fraud was detected through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud prevention tool that uses pattern…

Kubient Names Ryan Adams Senior Vice President of Partnerships

Former Director at Centro, adtech and publishing veteran joins Kubient to drive partnerships with brands, agencies and publishers Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced that Ryan Adams has joined the company as Senior Vice President of Partnerships. Adams brings a wealth of knowledge to the role from his over 20 years as a sales and marketing professional at companies including Centro, a digital…

Kubient Appoints Paul Roberts as Interim Chief Executive Officer

The Board of Directors of Kubient, Inc., a cloud-based software platform for digital advertising, has appointed Chairman, founder, and Chief Strategy Officer Paul Roberts as Interim Chief Executive Officer, effective October 31, 2020. Roberts succeeds Peter Bordes, who will remain at the Company in his current capacity as a director. Marketing Technology News: CM Group Acquires Selligent Marketing Cloud "Following our Company's successful IPO in August, I weighed my other obligations and came to the difficult decision…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

Zoox Smart Data and Kubient Launch Strategic Partnership to Provide Premium Audiences With Vetted First-Party Data to Advertisers

Kubient, an open marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data, resulting in more efficient spends and maximum value connecting with premium audiences. This is the first adtech infrastructure and marketplace partnership that enables real time…

Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA

Kubient continues to build industry network with membership in prestigious community of advertising thought leaders Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it's joined DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm Kubient offers a selection of tools for brands, agencies and…

Kubient Forms Strategic Board of Directors

Top Industry Executives Bring Deep Operational Experience, Media and Brand Relationships to Support Kubient's Rapid Growth Kubient, a full-stack audience marketing platform, announced the formation of its Board of Directors, which will provide strategic guidance and expertise to enable Kubient to successfully scale as it seeks to become the leading cloud-based infrastructure in the rapidly growing digital advertising industry. This diverse group will help Kubient achieve its goal of bringing much needed marketplace…

Kubient Announces Partnership with HYVE, Adding Over 1.5 Million Screens & Devices to the Audience Cloud Marketplace

Deal expands oRTB DOOH offering to hundreds of thousands of screens across the country Kubient, a full-stack digital audience marketing platform, announced the addition of HYVE digital-out-of-home (DOOH) screens to Kubient's Audience Cloud open marketplace. HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry. The partnership with HYVE will enhance Kubient's proprietary, end-to-end openRTB programmatic marketplace, allowing clients access to Wi-Fi…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Kubient Announces Acquisition of Fidelity Media, LLC

Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient's OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience marketing platform, announced today their acquisition of Fidelity Media, LLC (Fidelity), a programmatically driven supply-side platform (SSP) and publishers' yield-optimization platform, enhancing Kubient's ability to sell digital advertising inventory and expanding their supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary…

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores Kubient, a full-stack audience digital marketing platform, announced the launch of the industry's first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. Disrupting the legacy programmatic DOOH industry, Kubient's patent-pending oRTB solution connects the DOOH channel into the digital marketing ecosystem. Buyers and sellers now have access to a marketplace to dynamically trade,…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…