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Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

Zoox Smart Data and Kubient Launch Strategic Partnership to Provide Premium Audiences With Vetted First-Party Data to Advertisers

Kubient, an open marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data, resulting in more efficient spends and maximum value connecting with premium audiences. This is the first adtech infrastructure and marketplace partnership that enables real time…

Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA

Kubient continues to build industry network with membership in prestigious community of advertising thought leaders Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it's joined DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm Kubient offers a selection of tools for brands, agencies and…

Kubient Forms Strategic Board of Directors

Top Industry Executives Bring Deep Operational Experience, Media and Brand Relationships to Support Kubient's Rapid Growth Kubient, a full-stack audience marketing platform, announced the formation of its Board of Directors, which will provide strategic guidance and expertise to enable Kubient to successfully scale as it seeks to become the leading cloud-based infrastructure in the rapidly growing digital advertising industry. This diverse group will help Kubient achieve its goal of bringing much needed marketplace…

Kubient Announces Partnership with HYVE, Adding Over 1.5 Million Screens & Devices to the Audience Cloud Marketplace

Deal expands oRTB DOOH offering to hundreds of thousands of screens across the country Kubient, a full-stack digital audience marketing platform, announced the addition of HYVE digital-out-of-home (DOOH) screens to Kubient's Audience Cloud open marketplace. HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry. The partnership with HYVE will enhance Kubient's proprietary, end-to-end openRTB programmatic marketplace, allowing clients access to Wi-Fi…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Kubient Announces Acquisition of Fidelity Media, LLC

Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient's OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience marketing platform, announced today their acquisition of Fidelity Media, LLC (Fidelity), a programmatically driven supply-side platform (SSP) and publishers' yield-optimization platform, enhancing Kubient's ability to sell digital advertising inventory and expanding their supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary…

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores Kubient, a full-stack audience digital marketing platform, announced the launch of the industry's first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. Disrupting the legacy programmatic DOOH industry, Kubient's patent-pending oRTB solution connects the DOOH channel into the digital marketing ecosystem. Buyers and sellers now have access to a marketplace to dynamically trade,…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Iconic South African Retailer Boosts Agility with Oracle

Retail Powerhouse Cape Union Mart International Goes to the Cloud to Accelerate Growth Outdoor and Fashion retailer and manufacturer, Cape Union Mart International Pty Ltd, Inc. has selected Oracle to modernize its retail operations. With the Oracle Retail Cloud, the company plans to fuel growth across all sales channels with better inventory visibility and more sophisticated merchandise assortments that keep shoppers coming back for more. “This is a complex project, touching virtually every part of our business. The…

Mystifly Announces Launch of ‘OnePoint C2’ – Industry’s First API Tailored to Elevate Air Travel Retailing…

The World's Leading Airline Retailing Marketplace Is Positioned to Redefine the Rescheduling/Cancellation Ticketing Process with Its Latest Product Feature Release In yet another move to simplify the post ticketing experience, Mystifly unveils – 'OnePoint C2'. Geared towards enhancing the customer experience for travel intermediaries, C2 enables guaranteed single click cancellations and automated ticket change. Combined with Mystifly's OnePoint API, C2 empowers OTA's, horizontal/vertical Ecommerce providers & others…