Power My Analytics, a reporting automation SaaS specializing in data connectors for Google Data Studio, Google Sheets, Microsoft Excel, and Google Analytics, has acquired eComIQ, a Google Marketing Platform Partner. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent Enterprise eComIQ was a big data analytics company with a rich history in onboarding, nurturing, and optimizing enterprise-level organizations with the data they needed from the web, app, and offline…

Informatica World 2021, the enterprise cloud data management leader announced the availability of Informatica's Cloud Data Integration Elastic (CDI-E) on Google Cloud. This opens a new paradigm for organizations, enabling them to reach higher levels of productivity and scale as they manage high volumes of enterprise data in the cloud. The company also announced new enhancements to Cloud Mass Ingestion, and API Management on Google Cloud as it unveils the new Intelligent Data Management Cloud at its annual conference. The…

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced a technology partnership with Dremio, the innovation leader in data lake transformation. This new alliance ensures joint customers have rapid, self-service analytics across all cloud data lakes with consistent access control policies and rich audits of data usage to comply with industry and privacy regulations. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that it has extended its agreement with Audacy , a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Formerly known as…

Empowers Data Analysts to Drive Faster, More Accurate Analytics and Reporting Mode Analytics, the most comprehensive platform for collaborative Business Intelligence (BI) and Interactive Data Science, today announced that it has joined forces with Fishtown Analytics, the makers and maintainers of dbt, to help organizations understand the freshness of their data by surfacing timestamp and origin information directly into Mode’s reports using dbt’s Metadata API. The release works to build our customers’ trust around…

Marketers Will Gain Unprecedented Ability to Understand and Reach Consumers with Bridg SKU Data and Cardlytics’ Advertising Platform Cardlytics announced today its intent to acquire Bridg, a customer data platform that empowers marketers to better understand and reach customers using SKU-level insights. Once the integration is complete, this addition will pair Cardlytics’ advertising platform, which has an audience of more than 163 million monthly active users, with Bridg’s enhanced SKU-level insights and ability to engage…

Accelerating Cloudera Data Platform with NVIDIA computing makes AI-fueled business transformation a reality Cloudera, the enterprise data cloud company, today announced that Cloudera Data Platform (CDP) will integrate the RAPIDS  Accelerator for Apache Spark 3.0. Deployed on NVIDIA computing platforms, the software enables enterprises to accelerate data pipelines and push the performance boundaries of data and machine learning (ML) workflows to drive faster AI adoption and deliver better business outcomes, without changing…

Companies can further scale digital engagement and drive personalized experiences across marketing and sales ON24 (NYSE: ONTF) today introduced a new enterprise solution to help companies enhance audience engagement and deliver actionable insights that seamlessly integrate with sales and marketing processes. Bringing together ON24 Live and On-Demand Captioning, ON24 Intelligence, and ON24 Connect, marketers can maximize performance of their digital programs and help drive more valued sales interactions,…

Enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Brandcast, the first no-code content platform for enterprise, is proud to release Personal Engagement Analytics, a new platform feature that raises the standard for creating, delivering, and tracking personalized digital experiences. With Brandcast, enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Marketing…

Exasol, the high-performance analytics database, today announced a new strategic partnership with InfoCepts, a global leader in end-to-end data and analytics solutions. Through this partnership, joint customers worldwide now have access to unrivaled analytics performance to turn business insights into value faster and more cost-effectively than ever before. Marketing Technology News: Infosys Recognized as One of the Top Service Providers Across Nordics in the Whitelane Research and… .@ExasolAG and @InfoCepts partner to…

Qlik announced a further expansion of its relationship with Amazon Web Services (AWS) with the launch of a collaborative solution that will help enterprises drive more value from SAP data with cloud analytics. Customers can now seamlessly and easily leverage Qlik Data Integration to deliver real-time, analytics-ready data from their SAP systems into AWS, accelerating and enabling cloud data warehousing, data lakes and machine learning initiatives. “Customers are eager to bring SAP data into AWS and leverage AWS as a…

New Capabilities Deliver Real-Time Process Understanding to Market’s Only Automation Platform Seamlessly Connecting Process Intelligence, Testing and RPA Worksoft, the industry’s leading provider of end-to-end enterprise automation for complex custom and packaged applications like SAP, Oracle, Salesforce, Workday and more, today announced the expansion of its Connective Automation Platform to include unmatched AI-driven analytics capabilities, becoming the first vendor to offer a genuinely codeless, scalable automation…

Luminary Thought Leaders Fareed Zakaria, will.i.am, Billy Beane and DJ Patil Join Alteryx Executives to Headline Inspire 2021 Alteryx, Inc., a leader in analytic process automation (APA™) that automates analytics, data science and processes to accelerate business outcomes, today announced its annual conference, Inspire, will take place May 18-21 and will be broadcasted across the U.S., EMEA and APAC. Virtual Global Inspire 2021, centered around the theme United We Solve, includes participation from thousands of citizen…

Black Knight, Inc announced the release of the second generation of its Rapid Analytics Platform (RAP), which includes a powerful new design that delivers a streamlined workflow experience for users. RAP also now includes several additional datasets that clients can leverage to address a variety of critical business needs. RAP is a unique, cloud-based data marketplace and decision-science studio that allows users to directly access Black Knight's massive, diverse data assets and create custom analytics within a single…

Talkwalker, the leading enterprise listening company, adds podcasts to the list of sources it covers. With its new Speech Analytics technology, Talkwalker is powering brands and agencies to analyze conversations from this new media type. Brands now have full visibility over what is being said about them, thanks to a complete text, image, video, and speech analytics solution. With access to the realm of podcasts, brands can gather insights that were previously inaccessible to them to protect their brand and drive greater…

While approaches to product-led growth vary from business to business, one core tenet is unanimous: product adoption. Put simply, if users aren't adopting and increasing usage of a business' product, that business will struggle to grow. This is the problem that Appcues solves. "Over the last seven years, thousands of businesses have used Appcues to onboard new users in-app, drive feature discovery, and increase engagement throughout the user lifecycle — all without writing any code," said Jackson Noel, co-founder and…

Brauer will spearhead the company’s efforts in data science, analytics, measurement, marketer insights and ad effectiveness research. Effectv, the advertising sales division of Comcast Cable, today announced the appointment of John Brauer to vice president, insights and analytics. Marketing Technology News: Pendo Adds Product Executive, Creates Virtual Summit To Explore The Complexities Of The Emerging… “I’m very honored and excited to officially be leading the team in this new capacity” Brauer had…

Adlib today announced the launch of its expanded Content Intelligence platform with enhanced Contract Analytics capabilities. By empowering enterprises to access data previously locked in complex documents like contracts, business leaders can now mitigate risk, find efficiencies, and address compliance more quickly and cost-effectively than ever before. Marketing Technology News: MarTech Interview with Shalin Jain, CEO at HappyFox Adlib’s enhanced Contract Analytics capabilities enable a deeper level of contract analysis,…

Curtis Marshall Will Spearhead Strategic Partnerships for BusinessCore Database  AnalyticsIQ, a leading marketing and analytics data innovator, is excited to announce that Curtis Marshall has joined the team as SVP of Business Data Partnerships. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response Marshall brings with him over twenty years of B2B marketing data expertise. He has worked with brands across verticals, especially leading Fortune 500 insurance and financial…

Customers will be able to turn insights into action at scale by searching for data in cloud data warehouses and pushing insights into business apps - all through a single automated sequence ThoughtSpot, the leader in search & AI-driven analytics, today announced it has entered into a definitive agreement to acquire SeekWell. With SeekWell, customers will be able to operationalize their analytics and use SQL to push cloud data insights right to where decisions are made—in business applications. As the…