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MWWPR Acquires Everywhere Agency, Leading Influencer Marketing Firm

Deal Adds Exclusive Influencer Network and Atlanta-Based Team to MWW's Global Influencer Practice MWWPR, one of the world's leading independent public relations firms, has acquired social media and influencer marketing shop, Everywhere Agency to expand the depth and expertise of MWW's global digital influencer team. MWWPR made the acquisition as part of its ongoing investment in its influencer capabilities as a core integrated service offering. Everywhere is regarded as one of the pioneers in the space, known for finding…

BlueVenn Selects MWWPR To Lead Communications

MWWPR, one of the world's leading independent public relations agencies, announces it has been selected by leading customer data platform, BlueVenn, for communications and PR programming. BlueVenn's successive, strong year on year growth of more than 30% across 2019 and into 2020, a burgeoning list of customer wins, and a strong vision to communicate to the industry, led the global Customer Data Platform technology provider to seek a PR agency to elevate its position to market with strategic storytelling. Marketing…

DQ Selects MWWPR as Public Relations Agency of Record

Agency Focused on Transformational Campaigns to Modernize Dairy Queen MWWPR, one of the top global independent public relations agencies, announced it has been selected as the public relations agency of record by American Dairy Queen Corporation (ADQ). The global quick service restaurant (QSR) brand has more than 4,600 locations in the U.S. and is known for making happy with its food and treats. The DQ® brand engaged a search consultant for its first-ever formal public relations agency search, and MWWPR was selected from…

MWWPR Named Finalist for Campaign of the Year by PRmoment

Wahl UK's 100th Anniversary Campaign Stands Out Among Health and Beauty Sector MWWPR, one of the world's leading independent public relations agencies, has been shortlisted in the 2020 PRmoment Awards for the Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year with its client Wahl UK. MWWPR's London office was engaged to create a campaign that celebrated Wahl's 100-year Anniversary and that reinforced the brand's category leadership. Entitled 'A Man's Best Friend', MWW designed an…

MWWPR Proprietary Analytics Platform MPACT Finalist for Best Marketing Technology

Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report's Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT…

MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool

In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to Bridge the Gap Between the Classroom and New Trendsin PR Industry MWWPR, one of the world's leading independent public relations firms, has partnered with American University's School of Communication to launch an innovative PR research program, which will better enable MWWPR clients to reach a rapidly growing segment of consumers, Generation Z. Entitled "MWWPR Z-Suite," this program is designed…

ADARA Appoints MWWPR as AOR Across EMEA

Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence  ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets. Solidifying ADARA as the world's leading travel…

Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

MWWPR announced the addition of Brian DiFeo to the MWWPR Digital team as Senior Director of Influencer Strategy. DiFeo will be leading MWWPR's evolving influencer marketing services, including developing meaningful and ROI-driven influencer campaigns and evergreen programs for MWWPR's diverse stable of consumer and corporate clients. DiFeo brings over seven years of influencer marketing experience and knowledge as the co-founder of The Mobile Media Lab in 2012, and founder of the community group Instagram NYC in 2011. As…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…

Unbabel Launches COMET, Blazing New Trail for Ultra-Accurate Machine Translation

COMET, a Framework and Metric for Automated Machine Translation Evaluation, Set to Create New Industry Standard Unbabel, the AI-powered, human-refined translation platform that enables multilingual customer service at scale, announced the release of COMET (Crosslingual Optimized Metric for Evaluation of Translation), an open-source neural framework and metric for Machine Translation (MT) evaluation that has been validated as a top performing metric by the 2020 Fifth Conference on Machine Translation (WMT20). COMET reduces…

CCPA is Effective and Most Companies Are Not Compliant

BIGtoken Provides New Path to Ad Targeting With Opt-In Data  SRAX, Inc., a digital marketing and consumer data management technology company, offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on January 1, 2020, and according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have. The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data…

Bell welcomes Mirko Bibic as new President and Chief Executive Officer

Announces New Strategic Imperatives, Promotions to Bell Executive Team BCE Inc. welcomes Mirko Bibic as President and Chief Executive Officer and announces his appointment to the boards of BCE and Bell Canada. Mr. Bibic assumes the chief executive role following George Cope's retirement yesterday. "We welcome Mirko Bibic as our new chief executive as he leads Bell in delivering all the benefits of the digital communications future to Canadians," said Gordon Nixon, Chair of the Board for BCE and Bell Canada. "A key…

Hapag-Lloyd Navigator Dashboard Launched for Customers

View bookings, download invoices and access quotations under one umbrella – this is possible with the new digital dashboard Hapag-Lloyd Navigator. As of today, with the Hapag-Lloyd Navigator, customers will be able to get a complete overview of their individual bookings including the related quotation, invoice and Bill of Lading. The Hapag-Lloyd Navigator is seamlessly integrated into the carrier’s Online Business and is available for all customers around the world. “With our Hapag-Lloyd Navigator, we are taking the next…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Complex Networks Simplifies Image Management with Cloudinary

Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary. Complex Networks’…

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

"The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" Showcase Flipboard Curation In New Environment Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the…