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Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc and More

The Company’s Sales Force Automation (SFA) Tool Expands Functionality With New Partners and Integrations Zendesk, Inc.  announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the sales stack. Now, sales reps can access important customer context from various marketing, quoting, storage and invoicing tools directly within the Zendesk Sell interface to create a single, comprehensive profile of the…

Pearl Thinks, LLC Announces Strategic Platform Partnership with Mailchimp

Pearl Thinks, LLC, a leading data technology company and the developers of Pearl, the Customer Data Platform for e-commerce and retail businesses, announced their latest integration with top email marketing platform, Mailchimp. With this new integration, Pearl and Mailchimp subscribers now have real-time synchronization of their email engagement data across platforms and the ability to apply Mailchimp tags within Pearl. The seamless flow of data across platforms enables users to optimize Pearl’s insights to build smarter…

Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the…

Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions

Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the most-accessible WFM solution. Tymeshift will use the new funding to push for growth in new markets. David Birchmier, CEO- Tymeshift At the time of this investment, David Birchmier, CEO- Tymeshift, shared his vision for the company’s future. David said, “We’re proud of the…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

Copper Launches New Partner Program and Hires Olga Lykova as Global Vice President of Partnerships

The leading CRM for G Suite Unveils Its 2020 Partner Ambassador Program Focusing on Google Partnerships, Expanding Benefits to Reseller Partners, Technology Partners, Affiliates and Launching Referral Motion Copper, the leading provider of CRM for G Suite, announced the launch of its 2020 Partner Ambassador Program which is focused on bridging the gap between CRM and productivity for the small business ecosystem using G Suite. Additionally, Olga Lykova has joined Copper as its Global Vice President of Partnerships. In her…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

Bob Mankoff and Scribit Create World’s First Robotized Cartoons

Bob Mankoff, president of Cartoon Collections and former cartoon editor of The New Yorker, teams up with Scribit, the write&erase smart plotter, to launch the world’s first ‘Robotized’ cartoons on its "Spotify-for-art" platform. Drawn from the half million+ cartoons available on CartoonCollections.com, Scribit will add a selection of the most famous cartoons from the pages of the New Yorker, Esquire, The Wall Street Journal, The National Lampoon and other iconic publications to its art-streaming platform.…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

MarTech Interview with Gio Gallo, Co-CEO at ComplianceLine

"The real magic in customer success is a longer-term effort building of your relationship and value with a customer." Could you tell us about your role and the team/technology you handle at ComplianceLine? I'm Co-CEO and Chief Development Officer, where my brother is the other Co-CEO. That generally means that we're deployed at any time on the things that serve our team best, so we all can serve our clients. I have generally focused on a rolling set of projects to upgrade our IT environment, implement new data systems, and…

MarTech Interview with Tom Logan, Co-Founder at Cohley

"Personalization is no longer a “nice to have” for marketers, particularly when targeting Millennial buyers." Could you tell us about your role and journey into Technology? I’m the Co-founder and CEO of a content generation platform called Cohley. My journey into tech has been an interesting one and I’ve been very fortunate to be connected to some awesome success stories. I started my career Wildfire Interactive where we were focused on helping brands run Facebook campaigns and attract visitors to their respective…

Top 10 Appointment Scheduling Software For Every Business

A business should be run like a tight ship. There are going to be tons of meetings every day, conferences to attend, symposiums to learn from, networking events to grow in. The possibilities are endless. But it is you who has to decide whether or not something is worth investing your time and money in, depending on the kind of ROI you will get from it. That is how you run a profitable business. Strike the perfect balance between giving and acquiring of knowledge. An appointment scheduling software helps you convey the…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make it even…

Jobber Launches New Automated Sales & Marketing Features to Help Home Services Companies Grow Their Businesses

Jobber, the leading provider of home service management software, announced the launch of several new features, including online booking, automated customer quote follow-ups, and integrations with marketing automation platform Mailchimp and online task automation tool Zapier. With the addition of these new capabilities, home service businesses—such as landscapers, electricians, plumbers, HVAC technicians, painters, cleaners and more—can grow their businesses, cut back on busy work, and stand out from their competitors.…

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…