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Kapost Unveils MessageAI at SiriusDecisions Summit 2019

First-Of-Its-Kind Visualization Shows Marketers What Their Content Really Says Kapost, the enterprise content operations platform, unveiled the company’s first AI-powered capability, MessageAI, at SiriusDecisions Summit 2019. MessageAI leverages machine learning algorithms to visualize content’s message cohesion so leaders can see their alignment to strategy. “For the first time, marketers have a way to measure what was previously immeasurable and answer the question: Is all of my content aligned to strategy?” said Kapost…

Welcome to the Eventbrite App Marketplace and Our New Partners: Constant Contact, Gift Up!, Lennd, and Prism

We're unveiling the Eventbrite App Marketplace, the next iteration of what we formerly called Eventbrite Spectrum. With a brand new look and feel, the Eventbrite App Marketplace was reimagined to make it even easier for event creators to find and leverage 100+ trusted apps to help them save time, run events more efficiently, and, ultimately, sell more tickets. More specifically, beyond the fresh coat of paint, the interface has been re-designed to be easier for creators to discover apps, and the revamped documentation and…

Pearl Thinks, LLC Announces Release of Pearl CDP

Pearl Thinks, LLC is pleased to announce the release of Pearl, a patent-pending SaaS Customer Data Platform (CDP) built exclusively for B2C brands of all sizes. Pearl unifies, humanizes and delivers actionable insights from your data enabling brands to realize greater returns on customer relationships for sustained business growth. Pearl deploys industry-first innovations and solutions including the Relationship Lifecycle, a methodology for visualizing customer migration and Database Rx, the ability for brands to…

MarTech Interview with Warren Levitan, CEO and Co-Founder, Smooch

"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey into technology. How did you conceive the idea of launching Smooch? I have been working on guaranteeing exceptional customer experiences for consumer brands for close to 20 years. Over these 2 decades, I have boiled down almost everything I have learned into four key pillars to guaranteeing a great CX: Be where your customers are — We live in an era of convenience and you need to engage on…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

ReadyCloud CRM for Ecommerce is Now Available for Magento 2

ReadyCloud, the CRM suite built for ecommerce, now supports Magento versions 1 and 2. ReadyCloud CRM seamlessly integrates to show customer activity across multiple sales channels while connecting the organization with shipping, messaging and “Amazon-like” product returns. “We’re excited to announce that ReadyCloud CRM is now available for Magento 1 and 2 users,” commented Michael Lazar, an Executive at ReadyCloud CRM. “Getting started is fast, easy and painless. Just create your free ReadyCloud CRM account and add the…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

Adjust Enters Strategic Partnership with Adways

Adjust Is Acquiring Adways’ Attribution Analytics Tool, PartyTrack, Entering Strategic Partnership with Japan’s Leading Mobile Marketing Agency Adjust, the industry leader in mobile measurement and fraud prevention, announced a new strategic partnership with Japanese mobile marketing agency Adways. The partnership includes the acquisition of Adways’ attribution analytics tool, PartyTrack, and will further cement Adjust’s market-leading position in Japan. Headquartered in Tokyo, Adways has global operations across…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

TiVo Announces Metadata Deal With Sky Mexico

New License Deal Underscores Tivo’s Strong Presence and Commitment in Latin America TiVo Corporation, a global leader in entertainment technology and audience insights, announced that Sky Mexico, a leading provider of subscription television services in Mexico, Central America and the Dominican Republic, has signed a new metadata deal to use TiVo as the primary metadata provider for its next-generation platform. “Our deal with Sky Mexico underscores TiVo’s commitment to the Latin American region, and Mexico in…

How to Self-Promote Using Social Media Contests

As part of their ongoing initiative to teach companies how to self-promote, internet marketing agency, fishbat, shares the number one reason why restaurants should run social media contests to increase engagement. Restaurants and social media marketing go together like peanut butter and jelly. Or white wine and fish, if your tastes run more highbrow. According to the new rules of dining out, pulling out your smartphone to snap a photo of your meal is no longer impolite, and for a sizeable population of social media users,…

MarTech Interview with Zack Dugow, Founder and CEO, Insticator

"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology. What inspired you to start a MarTech company? In my eyes, I see the internet as broken.  Consumers have a bad reading experience on publisher’s websites, with too many ad units on a page, which, in turn, slows down how fast it loads. On the flip side, publishers aren’t generating enough…

Interview with Ben Haynes, Founding Partner, Director of Technology, Directus

"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us about your role at Directus. What inspired you to establish a CMS-focused company? I am the creator and project lead of the Directus Suite. The idea for Directus came back in 2004 when I was building sites as a freelance web developer. Most one-size-fits-all CMS options back then felt confusing, over-engineered, and far too controlling — so…

Dux-Soup Launches Turbo Edition for Smarter, Streamlined Online Lead Generation

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn,…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

Interview with Niels Hartvig, Founder and CEO, Umbraco A/S

"The only thing that hasn’t changed is that content is still king — it is still fundamental for both new sales and customer loyalty" Tell us about your role and journey into technology. What made you start Umbraco? I started my career in IT as an 11-year-old in the 80s, teaching word processing to Danish journalists (colleagues of my parents) who were struggling to transition from mechanical typewriters. Ever since, it’s been my mission to create tools that people can understand and easily use, removing the frustration…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Interview with Lindsay Stewart, CEO and Founder, Stringr

"There are many challenges to being an entrepreneur — you are building something from nothing, and most people, whether it is customers or investors, tell you no at an early stage."Tell us about your role and how you got here. What inspired you to start Stringr? I am the Founding CEO of Stringr. Before starting Stringr, I was a broadcast news producer — my last stop was at ABC News where I produced stories for the network. It was there that I realized I wanted more video from harder-to-reach geographies at price points…

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys. With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service…

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms."Tell us about your role and journey into technology. How did you arrive at STAQ? I knew of STAQ for about three to four years, and I came in as the CEO once the company had started growing beyond the early startup phase and solved a problem I’m passionate about. In the past, I had personally encountered the problem that STAQ solves — market fragmentation creates a multitude of data…