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Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…

CX Research from Sabio Group Shows Significant Shift to Digital Channels and AI

New report reveals how COVID-19 transformed consumer behaviour and how CX teams are responding Sabio Group unveiled the findings of its latest market survey that highlights how the COVID crisis has led to a period of pivotal change for businesses, employees and consumers. Driven by necessity, businesses condensed technology transformations from years to weeks and consumers switched to new, faster and more efficient, channels of engagement. Covering actions and responses at the start of the crisis to opinions and direction…

Kin + Carta: Partner For Google’s Business Messages

Kin + Carta, an award-winning global technology and innovation consulting firm,  is a partner for Google’s recently expanded Business Messages. With over 1 billion people using Google Maps every month, Google’s announcement signals the company’s continued investment in helping businesses connect with their customers. Google is working with partners like Kin + Carta to make those experiences more effective, empathetic and efficient. Google’s Business Messages allows businesses to connect to their customers via Google…

Salesforce Positioned by Gartner as a Leader in the Magic Quadrants for CRM Customer Engagement Center

Evaluations Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrants in three categories: CRM Customer Engagement Center, Field Service Management, and Sales Force Automation. CRM Customer Engagement Center and Field Service Management Salesforce was named as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center for the twelfth consecutive year. Salesforce…

ProTexting Adds New SMS Integration: Now Available In Shopify App Store

In addition to all recent integrations, ProTexting has added a Shopify App for Order Notifications and Customer 2-Way text messaging. The Shopify SMS Notifications app provides direct worldwide coverage, which was an issue with most messaging apps until now. Press Release by ProTexting LLC. Shopify customers can now integrate ProTexting's SMS app into their online stores. ProTexting’ Shopify SMS Notifications app is now available at the Shopify App Store, allowing Shopify users to connect with their customers via SMS text…

Adverty Continues Expansion of UK Team and Global Operations With Three Senior Hires

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales Nicola Halpin to spearhead further growth. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its…

PlayersTV Announces Multi-Faceted Distribution Agreement with ReachTV

ReachTV will feature PlayersTV programming in over 90 of the top airports in North America on its global entertainment platform PlayersTV, the network dedicated to Athlete-Sports lifestyle and culture entertainment, announced a new multi-faceted distribution agreement with ReachTV, the first Nielsen-rated, linear short-form OTT entertainment network. Through a branded channel on ReachTV, PlayersTV is the first ever athlete-owned media network to be showcased across ReachTV’s airport, in-hotel and digital network, bringing…

Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group. With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an…

TextNow Names Ken Willner Chief Growth Officer

Former AT&T Wireless executive and Zumobi CEO to accelerate growth and scale marketing TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, has named Ken Willner Chief Growth Officer. Most recently the CEO of mobile content marketing leader Zumobi, he will oversee TextNow's growth and marketing efforts with a focus on accelerating customer acquisition and raising brand awareness, while continuing to drive monetization of TextNow's popular free mobile app. Ken is a veteran marketing…

Las Vegas SEO Company Red Zone SEO Introduces Free SEO Review Tool

'We wanted everyone to be able to check how they're doing with their website, whether they pay us or not.' - Rob Kafka, Founder, Red Zone SEO Red Zone SEO, a Las Vegas SEO company, has just announced the launch of its new instant SEO auditing tool, aptly named The SEO Review. There are many services on the market that offer a way for a company to check various areas of its website's overall health. Some of those tools cost nothing at all while others can cost upwards of thousands of dollars a month. As one would…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Loop Media, Inc. Partners with Plex to Provide Plex Live TV Customers Access

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the popular streaming media platform for all your favorite media. 19 of Loop Media’s curated music video channels will now be available via Plex Live TV, offering viewers access to an expansive library of music videos from a variety of genres including R&B, Country, Hip Hop, Top Charting Singles and beyond. “We’re excited to kick off our work with Plex, offering even more audiences…

New RocketDocs Platform Empowers Company-Wide Productivity with Total Sales Enablement

Controlled, compliant, centralized information-sharing now seamlessly implemented for businesses RocketDocs, a pioneering Saas proposal software company, is pleased to announce the launch of RocketDocs 2.0, its Collaborative Response Management Platform that helps businesses by securely centralizing a single content library across all sales and proposal management teams. The platform is rolling out to new and existing customers this month. Marketing Technology News: Verint Wins 2020 Stevie Awards for Sales and Customer…

Aislelabs Announces Shopify App Integration Bridging Online and Offline Customer Data

Unify offline customer data captured at brick and mortar spaces with Shopify’s online ecommerce shopping platform in a single CDP Aislelabs announces a new integration app for Shopify, expanding its Customer Data Platform (CDP) capabilities. With this new integration, businesses can capture customer data regardless of whether it was obtained via a guest WiFi opt-in, a mobile app, newsletter sign-ups, or by shopping or browsing at a business’ Shopify site. Using the Aislelabs platform, Shopify profiles and transactions…

Vertafore Announces AMS360 Connect on Salesforce AppExchange

Vertafore’s customers can now benefit from efficient syncing between their CRM and agency management system Vertafore announced it has launched AMS360 Connect on Salesforce AppExchange, empowering customers to provide both sales and servicing teams at independent agencies with a complete view of an insurance customer’s needs. By syncing data between the Vertafore and Salesforce platforms, AMS360 Connect empowers Vertafore’s agency management system users to serve their clients more quickly and effectively. AMS360 Connect…

CallTower launches Microsoft Teams Integration with Popular CRM Software

With CT Cloud Unite, CallTower has integrated Microsoft Teams with popular CRM software and new features like Contact Popping CallTower, a global leader in delivering cloud-based enterprise-class unified communications and collaboration solutions, announced that CT Cloud Unite, their customer retention management and integration application, now operates with Microsoft Teams Direct Routing calling plans. CallTower customers will now be able to integrate Microsoft Teams with an unprecedented range of business and…

Digital River LINK Cartridge for Salesforce Commerce is Now Live

Brands can integrate Digital River’s Payments and Risk solution into their commerce platform Today Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced its launch of the Digital River LINK cartridge for Salesforce Commerce Cloud, bringing B2C brands a combined solution to grow revenue and accelerate global expansion. This powerful combination allows brands to create enhanced customer experiences while offloading the risks of selling online to Digital River’s team…

Infogix A Leader In IDC MarketScape For Worldwide Data Catalog Software

Infogix Recognized for Data Intelligence Capabilities Infogix, a leading provider of data management solutions, announced that the IDC MarketScape positioned Infogix a “Leader” in the report for worldwide data catalog software. Infogix received recognition for its automated, business-aware data catalog software that utilizes crowdsourcing to turn data intelligence into business knowledge. As data leaders are aware, data lineage helps clients profile and discover data patterns, decipher data quality scores and uncover…

IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container for Public Comment

API Specification Will Simplify Implementation and Support Latest Advances in Technology and Ad Formats for Easy, Secure, Scalable Adoption In Public Comment until September 28 IAB Tech Lab released SafeFrame 2.0 for public comment for a 60-day period until September 28. SafeFrame is an API specification for communication between a web page and an ad that is enclosed within an iframe on the page, enabling safe ad interactions (e.g., ad expansion) without direct access to the publisher’s page data. SafeFrame 2.0 is a…

Fanatical Labs Launches Glances – Its New No-Code Integration Platform

Fanatical Labs, developers of high-quality software integrations for CRM systems and popular tech platforms for over 15 years, has officially launched its latest product, Glances. This one-of-a-kind solution unifies the multiple applications business professionals use on a daily basis, delivering the ever-elusive single customer view that helps save time and company resources. “Developing integrations is our specialty, so we have a realistic understanding of our clients’ struggles when it comes to navigating a variety of…