Nucleus Research’s 2021 Marketing Automation Value Matrix Highlights Vendors Meeting New Consumer Demands

Demand for cloud-based marketing automation solutions continues to grow as consumers seek out personalized customer experiences no matter the marketing channel they’re on. With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Research’s 2021 Marketing Automation Value Matrix. Marketing Technology News: Entravision Communications Corporation Expands Global Digital Footprint Through Acquisition Of……

Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem

Black Knight, Inc. , an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced it has entered into a definitive agreement to purchase Top of Mind Networks (Top of Mind), developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry, for approximately $250 million in cash. Top of Mind was previously majority owned by Primus Capital, with significant minority…

The Webby Awards Honors Brightspot as Winner in Best Marketing Automation Apps and Software Category

Brightspot, the leading content business platform, announced that it has been named the winner in the Best Marketing Automation Apps and Software category in the 25th Annual Webby Awards, the leading international awards organization honoring excellence on the Internet. Brightspot’s winning work, and an acceptance speech by CEO David Gang. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI “This is a testament to Brightspot’s success at helping customers quickly…

Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform

Financing brings valuation to over $9 billion, comes only six months after its Series C Klaviyo, a leading customer data and marketing automation platform, today announced that it has raised a $320 million Series D round of funding. The round was led by new investor Sands Capital. Other new investors include Counterpoint Global (Morgan Stanley), Whale Rock Capital Management, ClearBridge Investments, Lone Pine Capital, Owl Rock Capital, Glynn Capital, and Keith Block (former co-CEO of Salesforce), with participation…

Act-On Software Growth ‘21 Virtual Conference Spotlights Customers Growth Marketing Automation Strategies

Act-On Software, the leading growth marketing automation platform, announced a full agenda packed with customers and keynotes for Growth ‘21, the premier growth marketing virtual conference that helps take user’s marketing efforts to the next level. To attend these groundbreaking sessions at this free virtual event on May 25-26, register here, and also receive exclusive conference content during and after the event, including recordings of all sessions. Marketing Technology News: Alliance Develops Shared Diversity and…

Sales Boomerang and Insellerate Combine Real-Time Borrower Intelligence and Marketing Automation to Supercharge Mortgage Customer Engagement

Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate. By combining loan opportunity alerts from Sales Boomerang with Insellerate’s automated, multi-channel marketing that spans phone, text, email, direct mail, social media and website retargeting, the technologies’ seamless API integration enhances every stage of the borrower journey to help lenders increase customer retention and convert…

Maropost and timetoreply Partner to Bring Marketing Automation and Analytics Together

Analytics together Companies Will Close the Loop Between Marketing, Sales and Customer Teams Maropost, a leading marketing automation platform provider, has formed a partnership with timetoreply, which provides businesses with analytics into how quickly, and effectively their remote or office-based revenue teams are responding to their emails. The synergies between the two companies will close the loop for their clients between their marketing, sales and customer teams. Marketing Technology News: MarTech Interview with…

Marketing Automation Platform WebEngage Featured In The Financial Times Asia-Pacific High-Growth Companies 2021 List

WebEngage, a full-stack Marketing Automation company, has been recognized by Financial Times as one of Asia-Pacific’s top 500 high-growth companies, debuting in the list at rank 206 to emerge as a rapidly-growing company. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast Monitoring Service and Expands into New… The report compiled in partnership with Nikkei Asia and research provider Statista — ranks Asia-Pacific companies by their compound annual growth rate (CAGR) in revenue between…

Brand Wings Software Takes Flight-New Platform Is Poised To Disrupt Through-Channel Marketing Automation Space

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The…

OneSignal Announces Strategic Investment from HubSpot to Drive Omni-Channel Marketing Automation for Customers

HubSpot invests and collaborates with OneSignal to support robust developer community OneSignal Inc, the leading solution for customer engagement messaging, announced today that it has received a strategic investment from HubSpot, the customer relationship management (CRM) software platform for scaling companies. Together, OneSignal and HubSpot will work to bring advanced omni-channel marketing automation to growing organizations globally. HubSpot's investment offers an opportunity to tap OneSignal's robust developer…

Klaviyo Unveils New Marketing Automation Innovations with Personalized Benchmarks Tool and Conversational SMS

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Act-On Software Announces New Funding To Accelerate Success Of Growth Marketing Automation Platform

$20 million round of growth financing Act-On Software, the leading growth marketing automation platform, today announced $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor, Beedie Capital. The funding, which is comprised of equity and debt, will drive customer and revenue growth through product innovations and expansion of the company’s go-to-market activities.…

ucfunnel and Express LUCK Announce the Partnership to Lead the Data-Driven Insights Through Marketing Automation on the Smart TV

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with Express LUCK, an expert in the original design and manufacture of Smart digital products, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform…

Outsell Recognized by Automotive Website Awards for Marketing Automation

For the fourth consecutive year, Outsell receives an AWA for excellence in Marketing Automation for auto dealers Outsell won the 2021 Automotive Website Award (AWA) in the Marketing Automation category in a special online event hosted by Brian Pasch on Tuesday, February 23, 2021. For the first time in its 13-year history the AWA awards were presented virtually. “I want to congratulate the team at Outsell” “I want to congratulate the team at Outsell,” Brian Pasch, founder of PCG Companies said in Tuesday’s…

Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter

With features like email automation, Facebook, Instagram postings, social ads, landing pages and forms, website tracking, customer journey automation, ML-driven insights, and a powerful audience builder already in place, in January 2021, Factoreal released its biggest update to date for their marketing automation platform. Enabling marketers to centrally manage more social accounts with fewer touchpoints and more control, all from their Factoreal centralized marketing automation hub In January 2021, Factoreal released its…

PFL Enhances Tactile Marketing Automation, Command Center Products

New capabilities empower brands to create remarkable, intent-driven tactile experiences PFL, the pioneer and leader in tactile marketing automation, announces new capabilities and product updates that empower marketing teams to create remarkable brand experiences via automated, intent-driven tactile marketing. Because PFL is merging its Tactile Marketing Automation solution with SwagIQ, now called Experience Enablement, users can trigger tactile marketing automatically or manually within one product. Additionally,…

UAE Based Omnichannel Retailer Danube Home selects Netcore for Best-in-class Marketing Automation and Customer Experience Delivery

Netcore strengthens omnichannel retail portfolio by adding Danube Home UAE Netcore Solutions, the leading global martech platform announced that Danube Home, UAE's leading omnichannel retailer has chosen Netcore's AI-powered Automation platform to power customer engagement and retention through automated and personalized campaigns through the platform. Danube Home has a diverse portfolio of over 50,000 products spread across multiple categories ranging from interior furniture and home décor, garden furniture, and much…

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such…

The Quickest Guide to Designing Marketing Automation Campaigns

According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to execute, manage, and automate marketing processes. When tedious, repetitive tasks are automated, marketers shift their focus on complex issues and increase personalization and a stronger ROI for businesses. While enhancing efficiency and productivity, marketing automation also delivers the right message to the right customer at the right time.…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…