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Meltwater Announces New Product Updates and a New Corporate Website

Meltwater, a global leader in media intelligence, announces its Aurora Product Release, detailing a range of solutions, workflows and new functionality in its flagship product. The release follows the success of the Fjord Product Release last October, and the release name is another nod to Meltwater’s Norwegian heritage. Meltwater has also launched a brand new website, which articulates everything that the company now offers, and how they help to bring Marketing, PR and Communications teams closer together, with an…

Meltwater Announces Integrated Product Suite To Enable Collaboration Across Departments

Meltwater, a global leader in media intelligence, announces its Fjord Product Release, empowering Public Relations, Communications, and Marketing teams with an intuitive all-in-one product suite. With a world-class Product and Engineering organization, bolstered by a range of acquisitions, Meltwater is positioned as a leading global partner for any organization looking to optimize their media intelligence or social analytics through the use of AI-driven insights. By focusing on simplicity and efficiency, Meltwater…

Mergers and Acquisitions and Meltwater Refinancing Reshape PR Software Market – Burton-Taylor

M&A Spend in Current Round of Industry Restructuring Runs into Billions The market for Media Intelligence software and information solutions for public relations professionals is being radically reshaped through mergers and acquisitions, with M&A spending running into the billions, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The report looks at acquisitions by key companies including Cision, Meltwater, Kantar, Isentia and West Corp, as well as…

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content

Meltwater, a global leader in media intelligence, announces the launch of a partnership with Dow Jones, a global provider of news and business information, to provide premium licensed content from Dow Jones Factiva into the Meltwater Media Intelligence platform. This partnership will give Meltwater’s PR and communications clients the ability to monitor and analyze premium licensed content across thousands of Factiva news sources globally, including: The Wall Street Journal, America’s largest newspaper by paid…

Meltwater Launches Data Science Platform Fairhair.ai to Tame Real-Time Market Signals Found in World’s Online Data

AI-powered platform democratises analytics of forward-looking indicators based on insights from the outside, known as Outside Insight In the quest to become data-driven, companies are increasingly investing in Business Intelligence software to gain a competitive advantage. Yet the insights generated by those tools are mostly fuelled by data from within a company’s walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. This outside data can unlock key indicators…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Meltwater Acquires DataSift to Strengthen Its AI-Driven Analytics Offering

DataSift Is a Privacy-By-Design Social Data Platform  A Martech RADAR 150 company, Meltwater, has announced its acquisition of DataSift, a privacy-by-design data and analytics platform. DataSift extracts real-time insights from social and online data sources while protecting user privacy. This acquisition, Meltwater’s sixth in the last year, solidifies the company’s emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. DataSift is the leader in Human Data…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

Meltwater Acquires Algo to Supercharge its Industry-Leading Media Intelligence Platform

Meltwater, a global leader in media intelligence, announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. The acquisition further strengthens Meltwater’s powerful media analytics and insights platform by bringing on Algo’s patented Velocity of Information engine, which surfaces rising trends from tens of millions of real-time data points. The acquisition also brings Algo’s team of award-winning information Natural Language Processing and…

Singapore’s National Day Analytics: Meltwater Shows How the Citizen Picked Ads

The Battle For The Best National Day Ad Has Ended, And Here’s A Look At The Brands That Won Consumers Over, And The Ones That Didn’t – To Say The Least.   According to new data released by Meltwater, a global media intelligence firm, McDonald’s localized food menu campaign featuring a Nasi Lemak Burger racked up the highest level of social-media buzz on Twitter and Facebook in the run up to Singapore’s 52nd birthday. The campaign saw a big spike in social media conversations on launch day (13 July) with 10,136…

7 International Websites Honored for Design, Technology and Usability

Sites leveraged Umbraco’s on-premise and cloud-based content management systems (CMS) to create outstanding design, editing experience and “best of breed” functionality with integrated applications Websites showcasing bowling alleys across the United Kingdom, a fire department in the Netherlands and a Danish campaign for Hyundai are among the seven sites honored during the 2020 Umbraco Awards. All seven winners built their sites using Umbraco, an open-source content management system (CMS) that provides unlimited…

Cinedigm Expands US Distribution Via Launch of CONtv, Dove Channel, Comedy Dynamics & Docurama on Amazon’s IMDb TV

Further expands the rapid growth and reach of Cinedigm’s ad-supported, linear streaming business Cinedigm announced today that IMDb TV is now offering Cinedigm’s free ad-supported linear channels CONtv, Dove Channel, Comedy Dynamics and Docurama. The launch of these four channels on Amazon’s IMDb TV further extends the reach and distribution of Cinedigm’s ad-supported business. Cinedigm continues to make good on its commitment to bring the Company’s diverse and eclectic portfolio of channels to as many consumers as…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

Influencers Are Winning the Beauty Contest Across Southeast Asia

A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region Discover, Evaluate and Purchase Makeup Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences, as the beauty industry fully embraces the power of influencer marketing. A new report from Meltwater titled ‘Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer’, explores how the industry has…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

The Next Era of Communication Software Changes How Businesses Connect with Customers – Real-Time Communication is Here

The days of delayed, interruptive, business-first communication are over TextUs, the fastest growing business text messaging software in the nation, released a new strategy for how businesses, customers, and teams are now communicating in the on-demand economy. How to Adopt a Real-Time Communication Strategy, sheds new light on how businesses can start real-time, one-to-one conversations to communicate faster, build better relationships, and grow faster. Marketing Technology News: Hero Digital and Bulldog Solutions…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…