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MetaCX Launches Embedded Success Plans To Transform SaaS Apps for the Performance Economy

CXLayer Brings 'Success Plans Everywhere' as the First and Only Collaborative Customer Success Plans That Can Be Embedded Into Any SaaS App or Digital Experience  Comes on the Heels of a Year of Notable Achievements and Company Momentum MetaCX, the pioneer in a new value-based approach for achieving shared success in B2B ecosystems, announced CXLayer, an industry-first capability that allows MetaCX success plans to be embedded directly into any SaaS application or digital experience. Making value realization insights and…

MetaCX Announces Ambitious Plans To Digitally Transform B2B Supplier/Buyer Relationships

MetaCX Integration Hub, Phase 1 of Three-Part Plan, Offers Integration With Over 200 SaaS Tools and Data Sources To Enrich Joint Success Planning and Customer Collaboration MetaCX, the pioneer in a new outcomes-based approach for achieving shared success in B2B ecosystems, announced MetaCX Integration Hub, the first iteration of a multiphase integration plan to enable a full B2B digital transformation in large enterprises and SaaS companies. This three-part initiative aims to unify disparate digital touchpoints as one B2B…

MetaCX Adds Product Exec To Help Advance Transformational Vision for Customer Collaboration

Max Hamel Joins as VP of Product Management From Amber Engine Where He Served as Chief Product Officer MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced the appointment of Max Hamel in the newly created role of vice president of product management. Hamel joins MetaCX as demand for its industry-first collaborative B2B customer lifecycle platform continues to grow. He will report to MetaCX Chief Product Officer Anand Tharanathan. “We’re excited to add Max to our executive…

MetaCX and Valuize Launch Co.Lab

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, and Valuize, the leading consulting partner to B2B SaaS companies seeking to build and operationalize customer lifecycle strategies based on measurable value, announced Co.Lab, a joint innovation offering for B2B SaaS revenue and customer leaders. Co.Lab helps B2B SaaS companies define a strategy and build a working prototype of their future-state customer lifecycle with an outcomes-based approach to selling and success centered on a…

MetaCX Appoints Jill Chiara as Chief Revenue Officer

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Chiara will lead the sales, customer success, and professional service teams. She will report to MetaCX President Sorofman. “We’re thrilled to have Jill join the executive team,” said Scott McCorkle, co-founder, and CEO of MetaCX. “We are in the early innings of a multiyear journey to expand the boundaries of enterprise software…

MetaCX Announces Major Product Advancements to Digitally Transform the B2B Customer Experience

Milestone Product Release Brings to Life the First and Only Collaborative Platform for the Entire Customer Lifecycle; Fuses Real-Time Data With the Most Advanced CX for B2B Available Today MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle,  announced a major product release that brings together a powerful collection of capabilities for managing B2B customer relationships at scale. These new capabilities build upon early commercial releases of MetaCX, helping SaaS and digital product…

MetaCX Appoints Former Facebook Executive as Chief Product Officer

Anand Tharanathan Joins MetaCX Exec Team After a Three-Year Run as a Product Research Executive for the Social Media Giant MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Anand Tharanathan to the newly created role of chief product officer. Tharanathan joins MetaCX from Facebook where, as the head of user experience research, he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform. In this role, he was…

MetaCX Hires Brett Crossley as VP of Services and Success

Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

MetaCX Launches With $14 Million in Funding to Redesign Customer Success

Founded by Technology Veteran Scott Mccorkle and Funded by Upfront Ventures, the MetaCX Platform Will Launch in Early 2019 MetaCX, a new High Alpha Studio company, announced it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles. @MetaCX Launches With $14M in Funding to Redesign Customer Success MetaCX is led by Co-Founder and CEO Scott…

People Analytics Leader Visier Announces Appointment Of Jake Sorofman As Chief Marketing Officer

Former CMO of Pendo, and Gartner Chief of Research brings years of experience building teams and designing winning marketing strategies Visier, the recognized leader in people analytics and planning, today announced the appointment of Jake Sorofman as the company's Chief Marketing Officer. Jake brings his expertise as an industry veteran and former Gartner Chief of Research to the role, most recently serving as President of MetaCX. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of…

Australian MarTech Vendors that are Changing the Martech Game!

Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to streamline and boost the marketing process. It helps marketers to better understand their customers to deliver a personalized customer experience. This drastically increases customer satisfaction, leading to a longer customer lifespan, leading to a higher return on investment in the…

Conversica Announces SOC 2 Type II Certification

Compliance illustrates company’s commitment to security and data privacy Conversica, Inc., the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced they have successfully completed a SOC 2 Type II audit. The company’s security policies, procedures and practices are now certified as SOC 2 compliant as established by the American Institute of CPAs (AICPA). Marketing Technology News: Seclore Launches Data-Centric Security for Microsoft Teams As…

Jumio Makes Strategic Regional and Product Hires to Further Accelerate Growth and Platform Sales

Trio of new hires expands upon a landmark year of record sales, new customer wins and the launch of the Jumio KYX Platform Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, announced the appointment of three new members to its leadership team, following a landmark year which saw it reach record sales revenues, sign a number of marquee customers, make a key acquisition and realize strong returns on its 2020 channel focus. Mark Reeves, appointed as Jumio’s new vice president of…

Kaon Interactive Names Dana Drissel Chief Marketing Officer

Seasoned Executive to Spearhead Global Marketing and Communication Efforts for Kaon Interactive Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, announced that Dana Drissel has been appointed Chief Marketing Officer, effective immediately. As CMO, she will have global responsibility for overseeing all of the company's strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public…

White Shark Media Re-Launches Compass Solution with New Features and Standalone Website

The PPC sales enablement platform arms marketing agencies with the resources and strategies needed to pitch, grow, and communicate paid advertising White Shark Media (White Shark), a white label marketing agency partner, announced the re-launch of Compass, its all-in-one pay-per-click (PPC) sales readiness and enablement platform. In addition to a new website launch, White Shark has added new features to further boost its partners' success – including a collateral library, pitch email templates, and new interface for sales…

KERV Interactive Wins Digiday Modern Retail Award

Pioneering digital advertising firm honored for patented video technology KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has won a prestigious Digiday Modern Retail Awards in the category of “Best Use of Video” for its work with Zulily, an American e-commerce company that sells apparel, footwear, toys and home products for the whole family. KERV also was a finalist in the “Best E-Commerce Experience” category. Marketing Technology News: Margaret Wise Joins…

Kibo Sees 500% Growth In Unified Commerce Platform Sales

Kibo, the leader in unified commerce, announced that the company achieved substantial growth in 2020 as enterprise retailers embraced the modern commerce solution as part of their digital transformation. Sales for the company’s flagship Unified Commerce Platform grew 500%, providing a variety of enterprise merchants order management, commerce and personalization capabilities in a single, flexible solution. In addition to growth of the Unified Commerce Platform, the company’s Order Management and eCommerce solution sales are…

M-Files New Web Client Offers Heightened User Experience, Enables Faster Adoption and ROI in Information Management

Intelligent information management leader unveils modern, simplified user interface that makes adoption and use faster, easier and more intuitive M-Files Corporation, the intelligent information management company, launched its new Web Client, offering customers dramatically improved usability and ease-of-use to tackle today's most pressing information management challenges. Optimized for daily use, the new Web Client offers a simplified user interface that helps customers adopt the M-Files solution faster and easier. The…

Oxford Road Fortifies Executive Team – Appoints Steven Abraham As President, Brings On Kraig Kitchin And Jennifer Laine

Multiple appointments come as agency expands media client base, capabilities, and undertakes large-scale purpose driven initiatives Oxford Road, a leading agency in audio and spoken word media, announced three key additions to its executive team, as the company enters a new phase of growth and charts an expanded course of industry innovation and new initiatives. Widely respected global agency veteran Steven Abraham joins Oxford Road as its new President. Audio industry veteran and pioneer Kraig Kitchin joins as Strategic…