It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But …
Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …
New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places
Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates …
Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …
CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials
King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according …
Net Lag Is Real: Over Forty Percent Of Millennials Say Researching A Vacation Is Overwhelming
Are We There Yet?: North American Travelers Are Spending an Average of Eight Hours Researching Their Vacations Despite Being Bored …
Millennials More Likely to Advertise on Traditional Mediums Than Older Generations
Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small …
A Poor Website Experience Would Cause 62% of Millennials Not to Use a Recruitment Company’s Services, New Survey Reveals
Millenials are currently big news for the recruitment industry and rightly so – they have become the largest generation in …
YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study
Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the …
Offers And Promotions On Social Media Don’t Influence Millennials
There is a generational difference in the content that influences people to visit a company’s website from social media, according …
Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey
Millennials Want to Bet More on the Big Game as Legal Gambling Blossoms Across US Millennials, famously, are more interested …
The 4th Industrial Revolution – Powered by Millennials
The battle between east and west is on for the technological, intellectual and investment superiority of the 4th Industrial Revolution, according …
A New TELUS International Study Reveals That Social Media May Give Brands a Second Chance to Make a First Impression with Millennials
62% of Millennials Would Likely Recommend a Brand That Has an Exceptional Social Media Presence, Even If They Were Not …
Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing Industry, New Report Finds
The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published …
UJET Retail Shopping Survey Shows Millennials Are Quick to Buy and Try Online, But Beware: Their Next Move Hinges on Customer Service
Among Other Key Findings “Breach Fatigue Epidemic” Is Numbing Shoppers Security Fears UJET, Inc., the company that makes it simple …
Why Millennials Gravitate Towards Minimalistic Branding
While doing business, the design of your website is a key factor that you ought to look into. This is …
Digital Marketing Agency, fishbat, Discusses How to Market to Millennials
In order to help businesses adjust their advertising to appeal to key demographics, digital marketing agency fishbat discusses how to market to …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service
Parks Associates’ OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research …