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Search Results for: Millennials

Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials
Technology

Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials

Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage …

MTS Staff Writer7 days agoDecember 5, 2019 0 333
Zebra Study: 75 Percent of Millennials Abandon In-Store Purchases; Led by Out-Of-Stocks
E-Commerce and Mobile Commerce, People-Based Marketing

Zebra Study: 75 Percent of Millennials Abandon In-Store Purchases; Led by Out-Of-Stocks

Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the …

MTS Staff WriterNovember 14, 2019, 7:55 pmNovember 14, 2019 0 342
What Junk Folder? Why Marketers Should Direct Mail Millennials
Guest Authors

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 …

Jody SpustaOctober 10, 2019, 1:00 pmSeptember 30, 2019 0 1613
How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z
Guest Authors

How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The …

Zviki Ben-IshaySeptember 30, 2019, 6:30 pmSeptember 30, 2019 1 664
Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations
B2B Data, Native & Programmatic Advertising

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are …

PRNewswireSeptember 25, 2019, 11:30 amSeptember 25, 2019 0 448
ALDO Group Selects Talend to Engage Millennials Across Channels
Data Management Platforms

ALDO Group Selects Talend to Engage Millennials Across Channels

Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer …

Globe NewswireSeptember 24, 2019, 6:35 pmSeptember 24, 2019 0 515
Forget the Millennials: Where Targeting High Tech Misses the Mark
Guest Authors

Forget the Millennials: Where Targeting High Tech Misses the Mark

Digital Advertising exists to reach the right person with the right message at the right time. The first step is …

Darcey PittmanSeptember 6, 2019, 9:00 pmSeptember 6, 2019 0 649
One in Five Millennials Are Comfortable with a Robot Managing Their Money
Technology

One in Five Millennials Are Comfortable with a Robot Managing Their Money

Significant demographic shifts are poised to reshape the economy in a multitude of ways, particularly for financial advisors. Global X …

PRNewswireSeptember 6, 2019, 3:41 pmSeptember 6, 2019 0 428
Brands Challenged to Give Millennials and Genz Consumers What They Really Want: Experiences Across Both Digital and Physical Channels
Customer Experience Management, Technology

Brands Challenged to Give Millennials and Genz Consumers What They Really Want: Experiences Across Both Digital and Physical Channels

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice  It’s official …

PRNewswireAugust 23, 2019, 3:02 pmAugust 26, 2019 0 288
Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials
Guest Authors

Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials

It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But …

Roberto MarzoAugust 7, 2019, 9:00 amJuly 31, 2019 1 910
Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels
Behavioral Marketing, Content

Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …

PRNewswireJuly 26, 2019, 4:24 pmJuly 26, 2019 0 1019
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
Guest Authors

Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech

With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …

Shameer SachdevJuly 17, 2019, 9:00 pmJuly 17, 2019 3 3485
New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places
Content Marketing, People-Based Marketing

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates …

Business WireJune 25, 2019, 6:14 pmJune 25, 2019 0 929
Cuspers: Creative, Stressed, Impulsive - Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
Behavioral Marketing, Customer Data Platforms

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …

Business WireJune 18, 2019, 4:19 pmJune 18, 2019 0 582
CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials
Analytics, B2B Commerce, Marketing Attribution

CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according …

PRNewswireApril 1, 2019, 4:02 pmApril 1, 2019 2 1376
Net Lag Is Real: Over Forty Percent Of Millennials Say Researching A Vacation Is Overwhelming
Sales & Marketing

Net Lag Is Real: Over Forty Percent Of Millennials Say Researching A Vacation Is Overwhelming

Are We There Yet?: North American Travelers Are Spending an Average of Eight Hours Researching Their Vacations Despite Being Bored …

PRNewswireMarch 15, 2019, 4:18 pmMarch 15, 2019 0 619
Millennials More Likely to Advertise on Traditional Mediums Than Older Generations
Native & Programmatic Advertising

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small …

PRNewswireMarch 1, 2019, 6:47 pmMarch 1, 2019 1 933
A Poor Website Experience Would Cause 62% of Millennials Not to Use a Recruitment Company’s Services, New Survey Reveals
Sales & Marketing

A Poor Website Experience Would Cause 62% of Millennials Not to Use a Recruitment Company’s Services, New Survey Reveals

Millenials are currently big news for the recruitment industry and rightly so – they have become the largest generation in …

MTS Staff WriterFebruary 26, 2019, 3:16 pmFebruary 26, 2019 1 663
YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM's Brand Intimacy 2019 Study
Social Media Marketing

YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the …

PRNewswireFebruary 8, 2019, 3:44 pmFebruary 8, 2019 0 985
Offers And Promotions On Social Media Don’t Influence Millennials
Social Media Marketing

Offers And Promotions On Social Media Don’t Influence Millennials

There is a generational difference in the content that influences people to visit a company’s website from social media, according …

PRNewswireFebruary 2, 2019, 5:00 pmFebruary 2, 2019 2 3347

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