What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest and Facebook. Marketing Technology News: How to Start Creating the…

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to reach vulnerable consumers during lockdown, brands and retailers must not forego the near half (44%) of millennial consumers who now prefer their online purchases to be digital and instantly downloadable, rather than physical. The company’s latest Future Shopper report - which surveyed…

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what gives influencers their influence and what brands need to do to be successful in the space. It…

SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year's Valentine's Day consumer behaviors and opinions. A BIGtoken study conducted in January 2020 revealed Millennials are the most active generation during Valentine's Day. Seventy-nine percent of people celebrating this year are between the ages of 18 and 34, with 47% between 25 and 34. In addition, more Millennials responded that…

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020 Consumer Culture Report, the respondents were asked which social platform they check, post, comment or otherwise view daily. The results across all generations are as follows: Facebook 65%YouTube 39%Instagram 37%Twitter 32%Snapchat 22%Pinterest 21%Reddit 18%TikTok 13% When broken down…

Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to drive growth. Direct mail also motivates online purchases and appeals to a much coveted audience – millennials. Valassis research found millennials have a high response to direct mail, even more so when those ads are relevant and part of a multichannel campaign. According to the findings,…

Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the retail and technology trends impacting shoppers’ purchasing behavior.…

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox. Mailboxes used to be crowded with paper advertisements, bills, and…

Detailed Resource Highlighting Tips and Insights for Businesses to Fuel Growth and Marketplace Position Among Emerging Demographics UJET, Inc., a leading provider of customer support communications and solutions, announced the release of a new e-book detailing how Millennial and Generation Z communications and technological preferences are reshaping customer support. The e-book, The Expanding Wallets and Purchasing Influence of Millennials and Gen Z, focuses on how businesses can deliver an efficient and effective support…

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of similar programs such as Wells Fargo’s Greenhouse and Goldman Sachs’ Marcus. Were these sleekly branded products actually effective at attracting Millennials? If not, what tactic would be? These are urgent questions. Banks today struggle to hold onto younger customers: Millennials are 2.5 times more likely than other generations to switch banks…

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer insights and programs Talend, a global leader in cloud data integration and data integrity, announced that the ALDO Group, a world-leading creator and operator of footwear and accessory brands, has deployed a cloud data lake using Talend Data Fabric to create a personalized marketing experience for its growing millennial customer base. Talend enables the ALDO Group to integrate a broad…

Digital Advertising exists to reach the right person with the right message at the right time. The first step is understanding that person. To do this, we AdTech execs like creating labels. People are Healthy Eaters, Baby Boomers, Shoe Shoppers, Cord Cutters, or Millennial Moms. Race, gender, income, marital status, shopping habits, etc. all factor in. As if that weren’t enough, we look at location, behavior, day parting, social activity, Web viewing, political affiliation, even the weather. Just take a look at Facebook’s…

Significant demographic shifts are poised to reshape the economy in a multitude of ways, particularly for financial advisors. Global X ETFs, the New York-based provider of exchange-traded funds, released the results of its fourth annual survey of high net worth investors, "Beyond Baby Boomers," which exposes key differences in financial tendencies between generations. The survey focused included Millennials (ages 21-39), Gen X (40-54), Baby Boomers (55-73), and Swing (74+). As the number of robo-advisors offered by asset…

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice  It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in…

It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But these days, it’s not enough to call out customers by name in an e-blast if the content contains impersonal offers that don’t take into account their unique purchase histories. To stay competitive in our on-demand world, and build a pipeline of brand loyalty that ensures repeat business, brands have to create an individualized experience that accounts for each customer’s unique tastes and preferences.…

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It's official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in…

Kahlúa Partners with Actress Jackie Cruz to Launch the Zero Likes Given Exhibition, a Celebration of Photographs Posted on Instagram That Received Zero Likes, Because Time Spent Worrying About the Double-Taps Is Distracting Us from Living in the Moment Kahlúa actively champions the sentiment that life, and everything in it – from coffee to cocktails to social media – should be taken less seriously.  In a Kahlua survey of millennials, over 90 percent said it’s important to live in the moment, while more than half have…

With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. Millennials and Gen Z (people born between the mid-1990s and mid-2000s) are finally reaching an age where they have disposable income and few if any, children. Unlike older generations, they’re not tied to large mortgages and are eager to spend their hard-earned cash. While it’s hard to determine whether Millennials earn more than previous generations, research from the World Data…