Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage …
Zebra Study: 75 Percent of Millennials Abandon In-Store Purchases; Led by Out-Of-Stocks
Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the …
What Junk Folder? Why Marketers Should Direct Mail Millennials
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 …
How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z
In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The …
Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations
Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are …
ALDO Group Selects Talend to Engage Millennials Across Channels
Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer …
Forget the Millennials: Where Targeting High Tech Misses the Mark
Digital Advertising exists to reach the right person with the right message at the right time. The first step is …
One in Five Millennials Are Comfortable with a Robot Managing Their Money
Significant demographic shifts are poised to reshape the economy in a multitude of ways, particularly for financial advisors. Global X …
Brands Challenged to Give Millennials and Genz Consumers What They Really Want: Experiences Across Both Digital and Physical Channels
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …
Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials
It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But …
Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …
New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places
Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates …
Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …
CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials
King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according …
Net Lag Is Real: Over Forty Percent Of Millennials Say Researching A Vacation Is Overwhelming
Are We There Yet?: North American Travelers Are Spending an Average of Eight Hours Researching Their Vacations Despite Being Bored …
Millennials More Likely to Advertise on Traditional Mediums Than Older Generations
Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small …
A Poor Website Experience Would Cause 62% of Millennials Not to Use a Recruitment Company’s Services, New Survey Reveals
Millenials are currently big news for the recruitment industry and rightly so – they have become the largest generation in …
YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study
Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the …
Offers And Promotions On Social Media Don’t Influence Millennials
There is a generational difference in the content that influences people to visit a company’s website from social media, according …