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Millennials Are Causing a Sales Revolution

I’m a millennial, and I’m proud of it. If you haven’t noticed, there are a lot of us out there. According to Nielsen, millennials now make up one-quarter of the US population with a total of 77 million. We’re starting to take over the workforce as well with an estimated 35 percent of the workforce being millennials by 2020. We’re here to stay. I’ll be the first one to admit we bring some good qualities and some bad qualifies. One thing is for sure—millennials don’t put up with crap. Some people think we’re lazy, but it…

Lufax, BCG Report: Collaborative Smart Transformation to Help Break the Zero-Sum Game in Wealth Management

The rapid advancement of smart technologies, such as artificial intelligence (AI), big data analytics, cloud computing, and blockchain, compounded with the changing demographics in the existing and potential customer base of wealth management services, makes a compelling case for both wealth managers and regulators to embrace the increasingly available and progressively sophisticated financial technology (FinTech) solutions, according to a new report commissioned by Lufax and authored by Boston Consulting Group (BCG). The…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

Copper Appoints Emilia D’Anzica as Chief Customer Officer to Enhance Customer Experience and Success

Google-recommended CRM company announces global expansion of customer success initiatives Copper, the leading provider of CRM for G Suite, announced that Emilia D'Anzica has joined the company as its new Chief Customer Officer. With more than twenty years of customer experience, Emilia will lead the customer support and success teams to help drive increased value to Copper customers. Copper is dedicated to building a culture around customer success and improving its platform in ways that enhance productivity and match…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

The platform is creating a new consumption model using the power of social media, allowing users to share cashback rewards spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During…

Genesys Acquires nGUVU to Bolster Employee Experience Capabilities and Empower Tomorrow’s Workforce with Gamification and Machine…

New capabilities for Genesys Cloud Workforce Engagement Management (WEM) serve as strategic step to enabling Experience as a Service for any organization Genesys, the global leader in cloud customer experience and contact center solutions, has acquired its long-standing partner, nGUVU, to add gamification to its comprehensive workforce engagement management (WEM) suite. Based in Montreal, Canada, nGUVU is a cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to improve…

5WPR Consumer Culture Report Reveals Millennial Spending Increases with Charitably Conscious Companies

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 67% of Millennials believe it's important that a brand they purchase from has a charitable component, illustrating Millennial's ongoing effort to be purposeful in both how and with who they choose to spend their money. Marketing Technology News: Auth0 Expands Global Partner Network with Cognizant "Millennials are recognized by older generations as being hyper aware of…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Augmented Reality From Every USA Wine in 2020

Accessibility the key to adoption of new technologies, says Winerytale Augmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle.…

CommentSold And Lightspeed Partner To Offer Brick And Mortar Boutique Retailers Access To A New Selling Channel

CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth. This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market. Marketing Technology News: YRC Worldwide Launches New Industry-centric…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

For Brands, Sustainability Is the New Digital

The global population is the youngest it’s ever been, with 50 percent of the world aged 30 or under, and the top issue for this group is climate change. In fact, nearly nine out of 10 Gen Zers are worried about the environment. When you couple this with the massive spending power of Gen Z (in the US, Gen Z spends $44bn annually and influences a total of $600bn in household spend), one thing becomes clear: brands need to re-examine their approach to sustainability if they haven’t already. From 16-year-old activists Greta…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…

5WPR Survey Determines People Want to Spend Their Money With Companies That Align With Their Values

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 71% of all people surveyed find it important to them to buy from companies that align with their values. Even more notable, was the Millennials age group with 83% in agreement of its importance, illustrating the increasing trend towards cause marketing, especially in younger consumers. Marketing Technology News: Superson Collaborates with Google to Help Singles in Indonesia…

Survey: Braze Finds 84% of Adults Have Decided Against Engaging with a Company Because of Privacy Concerns

72% of Adults and 72% of Marketing Execs Agree Privacy Should Be A Primary Concern of Presidential Candidates in 2020 Braze, a comprehensive customer engagement platform, announced key findings from a study of over 2,000 U.S. adults, a subset of 800 U.S. parents, and 500 marketing executives on the topic of data privacy. Clear among the findings was the fact that data privacy is now a business issue: 84% of adults have decided against engaging with a company because it needed too much of their personal information, and…

Afterpay Taps Airbnb Executive as First Global CMO

Afterpay announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer.  Previously, Geoff was global head of marketing for Airbnb's flagship Homes business. "The Afterpay business has established itself as the leader in 'Buy Now, Pay Later' services across the world," said Nick Molnar, Co-Founder and U.S. CEO of Afterpay. "The time has never been better to harness this…

New Consumer Survey from Convey Reveals Mixed Feelings About Amazon – Even as Fast, Free Shipping Proves Irresistible

1 in 4 have negative feelings about Amazon’s impact on retail and the environment; 2 in 3 would consider abandoning Amazon without free shipping A new consumer survey conducted by Austin-based Delivery Experience Management platform provider Convey finds that many US consumers have negative feelings towards Amazon when it comes to its impact on the retail industry and the planet. However, those objections don't necessarily translate into lost sales, especially for shoppers who rely on Amazon for the majority of their…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…