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Afterpay Taps Airbnb Executive as First Global CMO

Afterpay announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer.  Previously, Geoff was global head of marketing for Airbnb's flagship Homes business. "The Afterpay business has established itself as the leader in 'Buy Now, Pay Later' services across the world," said Nick Molnar, Co-Founder and U.S. CEO of Afterpay. "The time has never been better to harness this…

New Consumer Survey from Convey Reveals Mixed Feelings About Amazon – Even as Fast, Free Shipping Proves Irresistible

1 in 4 have negative feelings about Amazon’s impact on retail and the environment; 2 in 3 would consider abandoning Amazon without free shipping A new consumer survey conducted by Austin-based Delivery Experience Management platform provider Convey finds that many US consumers have negative feelings towards Amazon when it comes to its impact on the retail industry and the planet. However, those objections don't necessarily translate into lost sales, especially for shoppers who rely on Amazon for the majority of their…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

The Changing Customer: Reaching Gen Z During the Super Bowl and Beyond

The Big Game continues to be the go-to venue for the world’s top brands to spar against each other for the public’s attention. Year after year, we’re blasted with 30-second, multi-million-dollar ads that not only seek to thrill, inspire, entertain and delight — but imprint themselves on our psyches. In the same way, NFL teams see the Super Bowl as the final test of the gridiron, brands and agencies see it as a winner-takes-all competition of television salesmanship. Gen Z is expected to account for 40 percent of all…

New Gen Z Data Brings Businesses a Critical Question: What’s Your Plan Z?

EY research uncovers five distinct Gen Z segments that employers and business leaders need to know Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost talent and customers. As Gen Z, the generation of those born between 1997 and 2007, begins to enter the workforce and flex its newfound spending power, connecting with them is critical. To do so, it is important to identify and acknowledge the differences within the generation — something many employers and…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Frito-Lay US Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game

As US Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips As fans prep their platters for the Super Bowl, Frito-Lay announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks, such as chips and pretzels, to be available at a Super Bowl event. Retail sales data shows Super…

IRI Finds Consumers are Prioritizing Convenience and Value in Their Shopping Experiences

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s Q4 2019 Consumer Connect Survey, released. However, as consumers prioritize saving time, effort and money, they are shifting their shopping habits to channels they feel best support them. In the full report, titled “Channel Trends in CPG Today,”…

Grubhub Launches Ultimate Technology For Restaurants To Address $250+ Billion US Takeout Market

Grubhub, the nation’s leading online and mobile food-ordering and delivery marketplace, launched its Ultimate technology, a revolutionary, first-of-its-kind proprietary hardware and software solution that integrates all restaurant ordering channels into one system. Replacing error-prone handwritten scribbles and shouts, Ultimate is a digital workflow solution, connecting the front- and back-of-the house directly with diners and creating a transparent view into their order status – whether diners order for pickup or delivery…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

Future CEO: Top 6 Skills That You Need in 2020

A good CEO of the future knows how to work with data, understands his subordinates and does not drive them into the framework. Read in the article what skills you will need after 5 years. As time goes on, the labor market is changing and typical office employees are not at all what they were 10 years ago. Artificial Intelligence and Machine Learning are developing, so the responsibilities of the same specialist are being transformed, the leader's functions are changing. Professions disappear, new ones come in their place.…

Shutterstock Announces Top Creative Trends for 2020

The Data-Led Report Predicts Image, Video and Music Styles Set to Dominate Marketing Campaigns, Advertising Creative and Video Projects Throughout the Year Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020. According to eMarketer, growth in average…

Toshiba Spotlights New Innovations for Empowering Retail at NRF 2019

Toshiba Global Commerce Solutions prepares to demonstrate new innovations for Empowering the Art of Retail during NRF 2019, Jan. 13-15 at the Jacob K. Javits Convention Center, New York, booth 2437. The global point-of-sale (POS) market share leader – with clients representing 60 percent of the top 25 global retailers – will showcase its latest solutions, services and innovative concepts that enhance the shopping experience for customers and improve operational results for retailers globally. MarTech Insights: Is…

EY Survey: Media and Entertainment Companies Say They Must Reinvent to Survive the Next Five Years

50% believe they can no longer rely on traditional business models Over a third (34%) of media and entertainment (M&E) executives admit that their company will no longer exist in five years unless their business undergoes reinvention. This is according to a new EY survey, How are media and entertainment businesses reinventing in an age of transformation?, which analyzes the views of more than 350 global industry executives to reveal the catalysts, strategies and actions that are shaping business transformation. Faced…

Genesys Survey Reveals the “Hold” Music That Transcends Borders

Around the globe, Classical music is top choice to soothe customer support frustrations Team Kate or Team Meghan, vinegar or tomato-based barbecue sauce, paying college athletes or not — there are plenty of things that divide us today. But what's something that opposing factions can agree on? Consumers around the globe concur that when it comes to waiting on hold for customer support, it's Classical tunes that are music to their ears. In fact, nearly 30% of those surveyed said if they could choose their own "hold"…

New Acosta Report Breaks Down Blurred Line Between Online and Brick-and-Mortar Shopping

Online Grocery Pickup Accelerates Omnichannel Sales spotlights online grocery shopping trends, key demographics and implications to the marketing mix The line between online and brick-and-mortar shopping is becoming blurred, with grocery retailers making substantial investments in creating a seamless experience for shoppers. Online Grocery Pickup Accelerates Omnichannel Sales, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — explores how the…

CES 2020 Survey by CITE Research/Dassault Systèmes: Consumers Want Personalized Products but Won’t Wait for Them and Expect a Cost Benefit…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…