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Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…

AT&T and Deloitte to Explore the Future of Learning with 5G

AT&T* and Deloitte signed an agreement to bring 5G network connectivity and edge computing services to Deloitte University to help it transform the future of digital corporate learning and workplace collaboration. Deloitte University (DU) is a 700,000 sq. ft. leadership and learning center located near Dallas in Westlake, Texas. DU's learning programs are focused on developing the world's best leaders, often incorporating and relying on leading-edge technologies to help power their programs. Starting early next year,…

OneConnect Wins Prestigious Award at the 2019 Kotler Future Marketing Summit for Its Outstanding Global Marketing Efforts

OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October. OneConnect's win is an affirmation of its outstanding global marketing efforts that successfully export Ping An's technologies to leading financial institutions outside of China within a short span of one year or so. Philip Kotler, known as the "father of modern…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

The Keys to Creating a Successful Private Business Podcast

Considering how popular podcasts have become, particularly among millennials, it makes sense that an increasing number of businesses are creating their own podcasts in order to more effectively communicate with and engage employees. Podcasts are an ideal way to provide much of the information that is usually provided via email or face-to-face meetings. However, simply producing and sending out recordings to workers hardly guarantees a successful podcast. Here are a number of things necessary for an impactful private…

Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI

This article is co-authored by Sverre P. Jonassen Meeting the expectations of consumers in today’s on-demand world is by no means an easy task. They often have sky-high expectations and expect the brands they interact with to be ready to assist their every need 24/7 with instant, helpful and personalized service. This goes doubly so for the telecommunications industry where reducing customer churn is critical and the small differentiations in products and services make it difficult for inexperienced buyers to spot. This…

Sprinklr Acquires Nanigans’ Social Advertising Business

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social…

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded. It’s a complicated topic, but a new study suggests why Gen Z and Millennials are more important than ever, in concern with the brands that are their frequent partners. Viacom’s Velocity unit studied 11,000 people in eight countries for “Power In Progress,” which effectively connects a wide…

eBay Releases Top Retro and Right Now Toys Trends for the Holidays; Will Unveil Digital Toy Book

From L.O.L Surprise Dolls to LEGO Star Wars and nostalgic Pokémon cards, eBay's Toytopia offers a unique selection for kids of all ages Make your lists and check them twice!, eBay, the world's most dynamic marketplace, reveals their second annual definitive list of the top toys and trends for the 2019 holiday season. New to this year's lineup are the most in-demand nostalgic and retro toys in addition to the season's hottest new picks, all based on the marketplace's team of experts and global and US toy data.…

Ascent360 To Accelerate MagicalButter Marketing Strategy

CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit primarily for making cannabis-infused butter, oils and tinctures. With the global legal…

Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale

Today’s digital buyers are more knowledgeable, self-sufficient and digitally-savvy than ever before. They are becoming increasingly immune to traditional, old-school sales pitches, and instead, expect engagements that are timely, relevant and highly personalized. Fortunately for buyers, today’s digitally-native sales professionals – most often millennials and Gen Z – have a very similar mentality. They are always on, always available, present across every channel, and they understand the types of sales engagements today’s…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

Genesys Survey Shows U.S. Consumers Are Warming up to AI: Nearly 70% Describe Past Experiences With Customer Service Bots as Positive

Chatbots Are Also More Polite Than Humans, Say Nearly 40% of Genesys Survey Respondents As organizations increasingly look to artificial intelligence (AI) and machine learning to automate their customer support processes, consumers are coming around to engaging with chatbots. A new U.S. nationwide survey of 800 consumers over the age of 18 finds that more than two-thirds (68%) have positive interactions with customer service bots when they require support. While 21% say they can "almost always" resolve their issue…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Pod Launches Revolutionary New Social Networking App

Pod Utilizes Location Data and Artificial Intelligence to Help Over 5 Million Members to Connect In Person Pod, the ground-breaking social networking platform that puts people on the map, has launched a free app for iOS and Android. Pod is the next generation of social media and is on a mission to foster real-world connections. Pod's user base is 5 million members strong using their web application. By utilizing location data and artificial intelligence, Pod enables users to connect with people who share similar…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Marketing’s Diversity Equity, and Inclusion Playbook

Intersectional gender parity within the tech industry has not been a priority, not with how business leaders are operating today. According to the World Economic Forum’s annual Global Gender Gap Report, 2018, we still have 108 years until we will close the global gender gap. 108 years. That is unacceptable. 108 years means that those born in 2019 will not see parity in their lifetimes. Businesses have a responsibility to change this and make an impact sooner. At AnitaB.org, we have a better goal: 50/50 intersectional gender…

How to Successfully Integrate Apple Pay into Your iOS App?

Setting up a payment gateway for your mobile app represents the most important thing as long as you’re planning to sell things. If the process is inconvenient and the page takes too long to load customers tend to abandon the purchase. By integrating Apple Pay into your iOS app you can make online shopping fast and easy for your customers. Reasons for Integrating Apple Pay More and more people are turning to their phones when it comes to online shopping. Mobile payments represent an ever-increasing trend, a reason for why…