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Vonage Research Reveals IVR Horror Costs Businesses £130 Per Customer Each Year

54 percent of consumers believe that reaching an IVR menu when calling a business makes for a poor customer experience, leading more than half to abandon the company altogether Vonage, a global business cloud communications leader, published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they’ve reached an automated menu of options, known as Interactive Voice Response (IVR) – losing that company £130 per customer every year. The 2019 Vonage IVR survey,…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

USADATA Announces Free Data Diagnostic for Businesses

USADATA, the market leader in targeting capabilities and data, announced a free, new report for businesses called the Data Diagnostic. This report provides organizations with a benchmark of their data accuracy compared to industry norms, and the potential cost savings and revenue improvement they can expect by refreshing their data. “The Data Diagnostic provides a quick and effective snapshot of the overall health of client data. We provide insight on data inconsistencies, how many records can be corrected, and how much…

Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value

The Carryover Effect of Emotions - Sadness, Anticipation, Disgust - Is Shown to Drive Brand Value Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep…

TechTarget Launches SearchAppArchitecture.com to Help Application Architecture Teams Navigate Today’s Complex App Environments

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchAppArchitecture.com, a new website designed to serve the digital content needs of today’s software architect and development teams as they navigate the complex tooling, architectural and development methodologies required to manage a modern software stack. “As companies strive to become digital enterprises and leverage the latest advances in AI, the cloud and connected devices, many are…

Duda Raises $25 Million to Provide WaaS to Digital Agencies and SaaS Platforms

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

Business Leaders and Tech Experts Discuss Role of AI in India’s BFSI and NBFC Sectors

World AI Show (BFSI and NBFC) in Mumbai explored real-world industry use-cases and adoption challenges. India, which flaunts the fifth largest economy and a growing pool of AI pundits is proliferating the usage of AI in Banking and Financial sectors. To expedite the process, the leaders of Indian BFSI and NBFCs met at the World AI Show in Mumbai on Friday to discuss the full enterprise potential of AI use-cases. The mega event was the 11th global edition of World AI Show hosted by Trescon. It focused on business…

68% have Visited up to 10 Countries: Agoda.com Study

US ranks 4th out of 11 countries for people who have never been abroad with 29% never having left the States Britons lead the way for globetrotting, taking the top spot for the highest number of international countries visited according to the "Well Traveled Survey" commissioned by Agoda.com, one of the world's fastest growing digital travel platforms, with the average British traveler visiting 12 countries, closely followed by Australians who average 10 international destinations.…

Do as I Say, Not as I Do; ‘Sustainable’ Shoppers Add 40% More Meat to the Basket

Contrary consumption patterns uncovered by dunnhumby Beyond prove the importance of retailers taking a 360-degree view of the socially conscious shopper The latest research from dunnhumby, the customer data science leader, reveals over half of shoppers (56%) claim they “want to be more self-sufficient in food’’, reducing the environmental impact of what they consume.  Meat production is known to be one of the highest contributors to greenhouse gases, yet remarkably 40% of these consumers still spend more on meat products…

The Tylt Strengthens Leadership Team with Appointment of Selena Roberts as Executive Editor and Andrew Capone as Head of Sales and Business…

The Tylt, the largest social polling, opinion, and branded content platform among Millennials and Gen Z, announced two key additions to its leadership team, bolstering the company’s editorial and advertiser-focused efforts as they enter a period of rapid growth. Selena Roberts, has been named Executive Editor and Andrew Capone, joins as Head of Advertising Sales and Business Development. Both executives will report directly to Kyle Lelli, General Manager. Selena Roberts has a proven track record of success crafting…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels,…

New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to…

Millennial shopping surge to help spur five percent total increase in holiday spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness of advertising and much more. The 2019 data paints a complex, yet optimistic picture for retail as consumers report a healthy appetite to spend this Holiday Season. For the first time in an OpenX/Harris Poll report, a majority of holiday shoppers plan to spend more on digital channels, as…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

AI-Powered Insurmi Secures Funding to Modernize How Insurers Engage Customers

The Funding Will Accelerate Insurmi’s Global Expansion Insurmi, a conversational-AI powered customer engagement platform for insurance carriers, has secured an additional $1 million in funding to accelerate market expansion and grow the team at its headquarters in Phoenix. The round was led by Coplex with participation from a group of prominent international angel investors and the Global Insurance Accelerator (GIA). This injection of capital further validates the demand for technology-driven solutions in the insurance…

Cautious, Not Reckless: Debunking Perceptions of Millennial Small Business Owners

Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y SBOs Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on North America’s small businesses to fully understand the key issues and trends that both motivate and concern today’s entrepreneurs. Cargo, a full-service, marketing and advertising agency, specializing in helping big brands market to small businesses, is doing just this in a new study…

The State of Retail: Trends in Consumer, Retail and Payment Preferences

New Research from Blackhawk Network Examines Buying Behavior and Purchasing Trends In-Store and Online Amid the rapid pace of transformation across the retail industry, new research from Blackhawk Network reveals how people want to shop, pay and engage with retailers. Although digital growth in retail continues, traditional modes of shopping and payments such as in-store purchasing and cash maintain a strong foothold in US retail consumer behavior. These are among the findings of the latest research commissioned by global…

Don’t Shoot the Messenger: How Chat Apps Became Political

During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app soon became one of the most downloaded apps in Hong Kong. Then its servers were hit by a cyberattack that its founder said came “mostly from China.” In the wake of Sri Lanka’s Easter bombings, the government blocked residents from accessing the country’s most popular social media and messaging apps, including Facebook, YouTube, WhatsApp, and Viber. According to officials, the…

Akazoo Completes Merger With Modern Media Acquisition Corp., Raises $55 Million and Will Trade on Nasdaq Under Ticker Symbol…

Merger Sets Stage for Rapid Growth of Akazoo Music Streaming Platform in International Markets Akazoo S.A. announced the successful completion of the previously announced merger of Akazoo Ltd. with Modern Media Acquisition Corp., previously trading under the ticker symbol MMDM. Akazoo expects to begin trading today on the Nasdaq Stock Market under the ticker symbol "SONG," having raised around $55 million in new capital. The combined company, Akazoo S.A., is a leading global music streaming platform and technology…