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9 Travel Trends and Habits of Baby Boomers

Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. With that said, however, millennials…

Generation Z: Self-Care Is More Than a Hashtag

As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, the youngest cohort of consumers are now coming of age - and shaking things up in the process. Much of the attention around these young consumers has focused on how tech-savvy they are. Gen Zs are the Digital Natives, the true social media generation, the kids who live-stream any moment, be it meaningful or mundane. But the role of technology in the lives of Gen Zs spreads far beyond the obvious. And as they grow…

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

Majority Of Global Consumers Frustrated With Disconnected Experiences, 72% Willing To Seek Out Alternatives

Brands Must Integrate Disparate Applications, Data Sources and Devices to Deliver Connected Experiences and Earn Loyalty MuleSoft, provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from…

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are a handful of support trends that we are seeing that center around Millennial and Gen Z consumers. The first is that the value being placed on experience has never been higher. In fact, 80% of customers now see their experience with a company as valuable as the actual product. The second, is not just that Millennials and Gen Z are heavy users of mobile devices, they are using channels such…

Salesforce Forecasts Record $136 Billion in US Online Sales and $768 Billion Globally Despite Shortened Holiday Season

Mobile to Dominate Digital Holiday Sales, Accounting for 70 Percent of Ecommerce Traffic and 52 Percent of Orders Placed Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2019 holiday shopping season. "With six fewer days between Thanksgiving and Christmas, retailers will feel the pressure to create and fulfill demand before and after Cyber Week," said Rob Garf, VP of Strategy and Insights for Retail and Consumer Goods, Salesforce. "That said, our data indicates a very…

Oracle Digital Sales Teams Leverage Technology to Enhance Customer Experience

New report from Nucleus Research highlights benefits of Oracle’s sales training and deployment of CRM tools Nucleus Research has published a research note showing Oracle has adapted to new technologies to cultivate a digital sales team that efficiently navigates the landscape of informed, tech-savvy customers. A Nucleus analyst recently spent the day with Oracle’s Digital Sales group for Customer Experience (CX) in Santa Monica, California, studying how the office, comprised mainly of millennials, capitalizes on its…

Vonage Research Reveals IVR Horror Costs Businesses £130 Per Customer Each Year

54 percent of consumers believe that reaching an IVR menu when calling a business makes for a poor customer experience, leading more than half to abandon the company altogether Vonage, a global business cloud communications leader, published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they’ve reached an automated menu of options, known as Interactive Voice Response (IVR) – losing that company £130 per customer every year. The 2019 Vonage IVR survey,…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

USADATA Announces Free Data Diagnostic for Businesses

USADATA, the market leader in targeting capabilities and data, announced a free, new report for businesses called the Data Diagnostic. This report provides organizations with a benchmark of their data accuracy compared to industry norms, and the potential cost savings and revenue improvement they can expect by refreshing their data. “The Data Diagnostic provides a quick and effective snapshot of the overall health of client data. We provide insight on data inconsistencies, how many records can be corrected, and how much…

Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value

The Carryover Effect of Emotions - Sadness, Anticipation, Disgust - Is Shown to Drive Brand Value Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep…

TechTarget Launches SearchAppArchitecture.com to Help Application Architecture Teams Navigate Today’s Complex App Environments

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchAppArchitecture.com, a new website designed to serve the digital content needs of today’s software architect and development teams as they navigate the complex tooling, architectural and development methodologies required to manage a modern software stack. “As companies strive to become digital enterprises and leverage the latest advances in AI, the cloud and connected devices, many are…

Duda Raises $25 Million to Provide WaaS to Digital Agencies and SaaS Platforms

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

Business Leaders and Tech Experts Discuss Role of AI in India’s BFSI and NBFC Sectors

World AI Show (BFSI and NBFC) in Mumbai explored real-world industry use-cases and adoption challenges. India, which flaunts the fifth largest economy and a growing pool of AI pundits is proliferating the usage of AI in Banking and Financial sectors. To expedite the process, the leaders of Indian BFSI and NBFCs met at the World AI Show in Mumbai on Friday to discuss the full enterprise potential of AI use-cases. The mega event was the 11th global edition of World AI Show hosted by Trescon. It focused on business…

68% have Visited up to 10 Countries: Agoda.com Study

US ranks 4th out of 11 countries for people who have never been abroad with 29% never having left the States Britons lead the way for globetrotting, taking the top spot for the highest number of international countries visited according to the "Well Traveled Survey" commissioned by Agoda.com, one of the world's fastest growing digital travel platforms, with the average British traveler visiting 12 countries, closely followed by Australians who average 10 international destinations.…

Do as I Say, Not as I Do; ‘Sustainable’ Shoppers Add 40% More Meat to the Basket

Contrary consumption patterns uncovered by dunnhumby Beyond prove the importance of retailers taking a 360-degree view of the socially conscious shopper The latest research from dunnhumby, the customer data science leader, reveals over half of shoppers (56%) claim they “want to be more self-sufficient in food’’, reducing the environmental impact of what they consume.  Meat production is known to be one of the highest contributors to greenhouse gases, yet remarkably 40% of these consumers still spend more on meat products…

The Tylt Strengthens Leadership Team with Appointment of Selena Roberts as Executive Editor and Andrew Capone as Head of Sales and Business…

The Tylt, the largest social polling, opinion, and branded content platform among Millennials and Gen Z, announced two key additions to its leadership team, bolstering the company’s editorial and advertiser-focused efforts as they enter a period of rapid growth. Selena Roberts, has been named Executive Editor and Andrew Capone, joins as Head of Advertising Sales and Business Development. Both executives will report directly to Kyle Lelli, General Manager. Selena Roberts has a proven track record of success crafting…